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All Journal Jurnal Manajemen Riset Inovasi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen
Shapdani Anggara Priyadi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Peran Keunggulan Kompetitif Inovasi Produk dan Jaringan Bisnis Pada Kinerja Ekonomi Desa Bobojong Manggu : Penelitian Pada UMKM Sugar Souvenir Resya Dwi Marselina; Ahmad Hardiansyah; Ena Srilusyana; Rizky Syaifullah; Shapdani Anggara Priyadi; Tika Kartika Rahman
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 1 (2024): Maret : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i1.768

Abstract

The aim of this research is to determine the role of competitive advantage, product innovation, and the UMKM Sugar Souvenir business network on the economic performance of the Bobojong Manggu village. The data collection techniques used were direct observation and interviews. The research method used is descriptive qualitative, namely by collecting, processing, presenting and describing data obtained directly from observations of the research site and the results of interviews so as to obtain actual information and make it easier for readers to understand the contents of this research. The results of the research that has been carried out can be concluded that UMKM Sugar Souvenir have a quite large role in the economy of the Bobojong Manggu village. By seeing the potential of the local community who has the basics and abilities in the field of sewing, UMKM Sugar Souvenir recruited them with the aim of minimizing unemployment. This UMKM product innovation was also able to make the village cleaner because the existing plastic waste was used and recycled to make a product.
Analisis Kelayakan Bisnis Pada UMKM Mie Ngonah Agus Sutardi; Ajeng Reni Razmayanti; Meira Purnama Rizki; Rizky Syaifullah; Shapdani Anggara Priyadi; Yumita Sari Dianti
Jurnal Manajemen Riset Inovasi Vol. 2 No. 2 (2024): April: Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i2.2531

Abstract

This article or writing aims to find out "business feasibility analysis for Ngonah Noodle". The problem focuses on various aspects in measuring how feasible this ngonah noodle business is to be implemented. As is known, the city of Bandung is a city that has the nickname "culinary paradise". This is what underlies the habits of its people who really like culinary delights. The large number of MSMEs in the city of Bandung, especially in the food sector, makes the city of Bandung a destination for people outside the city for culinary delights. One of the culinary delights that is currently popular and sought after by many people is spicy noodles. Ngonah Mie UMK is an UMK that makes and innovates products from spicy noodles. This MSME not only produces processed spicy noodles but also various other types of food or snacks such as aci meatballs and dumplings. Ngonah Noodles UMKM has a good structure and system in all aspects that support its business. Even though it was founded not long ago, this ngonah noodle business is actually able to compete with competitors who sell similar products.
Co-Authors Agus Sutardi Ahmad Hardiansyah Ajeng Reni Razmayanti Ena Srilusyana Meira Purnama Rizki Resya Dwi Marselina Rizky Syaifullah Tika Kartika Rahman Yumita Sari Dianti