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All Journal Sammajiva: Jurnal Penelitian Bisnis dan Manajemen
Tika Kartika Rahman
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Peran Keunggulan Kompetitif Inovasi Produk dan Jaringan Bisnis Pada Kinerja Ekonomi Desa Bobojong Manggu : Penelitian Pada UMKM Sugar Souvenir Resya Dwi Marselina; Ahmad Hardiansyah; Ena Srilusyana; Rizky Syaifullah; Shapdani Anggara Priyadi; Tika Kartika Rahman
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 1 (2024): Maret : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i1.768

Abstract

The aim of this research is to determine the role of competitive advantage, product innovation, and the UMKM Sugar Souvenir business network on the economic performance of the Bobojong Manggu village. The data collection techniques used were direct observation and interviews. The research method used is descriptive qualitative, namely by collecting, processing, presenting and describing data obtained directly from observations of the research site and the results of interviews so as to obtain actual information and make it easier for readers to understand the contents of this research. The results of the research that has been carried out can be concluded that UMKM Sugar Souvenir have a quite large role in the economy of the Bobojong Manggu village. By seeing the potential of the local community who has the basics and abilities in the field of sewing, UMKM Sugar Souvenir recruited them with the aim of minimizing unemployment. This UMKM product innovation was also able to make the village cleaner because the existing plastic waste was used and recycled to make a product.
Laporan Studi Kelayakan Bisnis Pada DMNT Sportwear Agus Sutardi; Cindy Oktavia Septiani; Ena Srilusyana; Intan Dinilah; Tarisa Rahmawati; Tika Kartika Rahman
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 1 (2024): Maret : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i1.796

Abstract

A business feasibility study is a planned activity carried out to study in more depth about a business to be run, the effort will ultimately provide a conclusion about whether or not a business is feasible to run. DMNT Sportwear is the object of research, based on sports fashion production activities that are widely scattered in the market, making the author interested in researching and testing the feasibility of this business. The purpose of this research is to find out whether the DMNT Sportwear business is feasible to continue or not. The research method used is descriptive qualitative. In this study it was found that DMNT Sportwear's daily sales reached 1,500 pcs with a monthly turnover of 1 billion rupiah. Therefore it is concluded that the DMNT Sportwear business is worth continuing.
Co-Authors Agus Sutardi Ahmad Hardiansyah Cindy Oktavia Septiani Ena Srilusyana Intan Dinilah Resya Dwi Marselina Rizky Syaifullah Shapdani Anggara Priyadi Tarisa Rahmawati