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All Journal Cidea Journal Jurnal Ilmiah Manajemen Dan Kewirausahaan
Sulisti Zulia Aprilianti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Citra Merek, Kualitas Produk, Harga, Serta Celebrity Endorser Terhadap Keputusan Pembelian Pada Produk Scarlet Di Yogya Mall Brebes Sulisti Zulia Aprilianti; Yumna Nada Salsabila; Slamet Bambang Riono; Hendri Sucipto; Akbar NPD Wahana
CiDEA Journal Vol. 2 No. 2 (2023): Desember : CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i2.1370

Abstract

This research aims to explore the consequences of brand image, product quality, price, and celebrity endorsers on consumers' tendency to buy Scarlet Whitening Body Lotion products again. Survey participants included consumers who bought and used Scarlet Whitening Body Lotion products from Yogya Mall Brebes, with a total of 464 people. The research sample was taken as much as 25% of the population, namely 116 respondents, with the implementation of random selection procedures. The information collection equipment used is a questionnaire that has been tested for validity, reliability, and meets the assumptions of classical responses. The data were tested by multiple regression analysis, t test, F test, as well as coefficient of determination. The results show that brand image has a positive and significant influence on purchasing decisions. Product variables have no effect on purchasing decisions, price and celebrity endorsers have no effect on purchasing decisions. In totality, brand image, product quality, price, and celebrity endorsers have an influence on the purchase decision of Scarlet Whitening Body Lotion products.
Pengaruh Citra Merek, Kualitas Produk, Harga, Serta Celebrity Endorser Terhadap Keputusan Pembelian Pada Produk Scarlet Di Yogya Mall Brebes Sulisti Zulia Aprilianti; Yumna Nada Salsabila; Slamet Bambang Riono; Hendri Sucipto; Akbar NPD Wahana
CiDEA Journal Vol. 2 No. 2 (2023): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i2.1370

Abstract

This research aims to explore the consequences of brand image, product quality, price, and celebrity endorsers on consumers' tendency to buy Scarlet Whitening Body Lotion products again. Survey participants included consumers who bought and used Scarlet Whitening Body Lotion products from Yogya Mall Brebes, with a total of 464 people. The research sample was taken as much as 25% of the population, namely 116 respondents, with the implementation of random selection procedures. The information collection equipment used is a questionnaire that has been tested for validity, reliability, and meets the assumptions of classical responses. The data were tested by multiple regression analysis, t test, F test, as well as coefficient of determination. The results show that brand image has a positive and significant influence on purchasing decisions. Product variables have no effect on purchasing decisions, price and celebrity endorsers have no effect on purchasing decisions. In totality, brand image, product quality, price, and celebrity endorsers have an influence on the purchase decision of Scarlet Whitening Body Lotion products.
Pengaruh Kualitas Pelayanan, Kinerja Pegawai, dan Kompetensi Pegawai terhadap Kepuasan Masyarakat pada Kantor Balai Desa Krakahan Sulisti Zulia Aprilianti; Nur Khojin; Ari Kristiana; Slamet Bambang Riono; Mohamad Badrun Zaman
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 1 (2026): Januari: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i1.5316

Abstract

This study aims to examine the influence of service quality, employee performance, and employee competence on community satisfaction at the Krakahan Village Hall Office. The background of this study is based on the importance of public service quality in improving community satisfaction and the role of employee performance and competence in providing optimal service. This research uses a quantitative approach with an associative method. The sample of this study consists of 150 community members who use services at the Krakahan Village Hall Office. The sampling method used is simple random sampling. Data were collected through questionnaires measuring service quality, employee performance, employee competence, and community satisfaction. Data analysis was performed using multiple linear regression and SPSS software. The results showed that service quality has a significant positive effect on community satisfaction. Employee performance also has a significant positive impact, while employee competence shows a significant positive effect on community satisfaction. Simultaneously, all three variables significantly contribute to community satisfaction at the Krakahan Village Hall Office. This study emphasizes the importance of improving service quality, employee performance, and competence to enhance community satisfaction.
Co-Authors Akbar NPD Wahana Ari Kristiana Hendri Sucipto Mohamad Badrun Zaman Nur Khojin Riono, Slamet Bambang Yumna Nada Salsabila