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All Journal Jurnal Pengabdian Masyarakat Waradin Gemilang: Jurnal Manajemen dan Akuntansi Journal of Management and Social Sciences Jurnal Manajemen Riset Inovasi Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Projemen UNIPA Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Sains Student Research Digital Innovation : International Journal Of Management Global Leadership Organizational Research in Management Jurnal Ilmiah Manajemen Dan Kewirausahaan
Ari Kristiana
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Transportation Other

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Pengaruh Harga, Kualitas Produk, dan Word Of Mouth (WOM) Atau Testimoni Konsumen Terhadap Keputusan Pembelian Pada Rumah Produksi Tia Sprei Rizqika Solekhah; Muhammad Syaifulloh; Ari Kristiana
Jurnal Projemen UNIPA Vol 10 No 3 (2023): September : Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v10i3.83

Abstract

This study was conducted to examine the effect of price, product quality, word of mouth (WOM) or consumer testimonials on purchasing decisions. The population in this study was the general public of Brebes Regency using Slovin formula obtained a total sample of 75 respondents. In this study, the technique used in data collection is the Probability sampling technique with sampling using simple random sampling techniques. This type of research is descriptive quantitative. The analysis methods used are descriptive statistics, validity tests, reality tests, classical assumption tests consisting of normality tests, multicolonicity tests, heteroscedasticity tests, and hypothesis tests consisting of T tests, F tests, voefficient of determination tests (R2), and multiple linear regression analysis. Based on the results of partial research, it can be concluded that: 1). Price has a positive and significant effect with the value of t calculated > t table, which is 2.067 > 0.227 and the value of sig. < 0.05 which is 0.042 < 0.05. 2). Product Quality has a positive and significant effect with the t-value of the table t-count > of the table, which is 4.354 > 0.227 and the sig value. < 0.05 which is 0.00 < 0.05. 3). Word of Mouth (WOM) has a positive and significant effect with the t-value of the table t-count > which is 2.238 > 0.227 and the value of sig. 0.028 < 0.05. The results of the study simultaneously with the F test stated that the variables price, product causality, and word of mouth (WOM) had a positive and significant effect with the value of f calculated > f table which is 7.158 > 2.50 and the value of sig. < 0.05 which is 0.00.
Pengaruh Motivasi, Disiplin Kerja, Dan Kemampuan Kerja Terhadap Peningkatan Kualitas Pelayanan Dinas Perikanan Kabupaten Brebes Irmawati Dewi; Ari Kristiana; Muhammad Syaifulloh
JOURNAL SAINS STUDENT RESEARCH Vol. 2 No. 4 (2024): Agustus : Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v2i4.2332

Abstract

This research aims to examine the influence of motivation variables, work discipline and work ability on improving service quality at the Brebes Regency Fisheries Service. This research uses a quantitative approach with multiple linear regression analysis methods. The research sample consisted of 43 employees of the Brebes Regency Fisheries Service who were selected using saturated sampling. The results of the analysis show that the motivation variable has a positive and significant influence on service quality (t = 2.719 > t table = 2.023, sig = 0.010 < 0.05). The work discipline variable also has a positive and significant effect on service quality (t count = 4,180 > t table = 2,023, sig = 0.000 < 0.05). Meanwhile, the work ability variable shows a positive and significant influence on service quality (t count = 2.648 > t table = 2.023, sig = 0.012 < 0.05). Simultaneously, these three variables have a significant effect on service quality, with a calculated F value of 24,378 which is greater than F table 2.84 (sig = 0.000 < 0.05). This research suggests that the Brebes Regency Fisheries Service improve motivation, discipline and work skills training programs to improve service quality. It is hoped that these findings can become a reference for other government agencies in efforts to improve the quality of public services.
PENGARUH BEBAN KERJA, JOB INSECURITY DAN LINGKUNGAN KERJA TERHADAP TURNOVER INTENTION DI MEDIASI STRES KERJA SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada PT. Daehan Global Kabupaten Brebes) Mar’atus Sholikhah; Ari Kristiana; Dwi Harini
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 8 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i8.2158

Abstract

This research aims to determine the influence of workload, job insecurity and work environment on turnover intention mediated by work stress in the Cutting section of Building B PT. Daehan Global Brebes. This research is quantitative research using a descriptive approach. The population in this study was all employees in the Cutting Section of Building B PT Daehan Global, Brebes Regency, totaling 83 people. The sampling technique in this research used a non-probability sampling technique with saturated sampling. So 83 respondents were obtained. The data used is primary data in the form of a questionnaire instrument. Hypothesis testing uses multiple linear regression analysis using SPSS. The results of the research show that partial workload has a significant effect on turnover intention, partial job insecurity has a significant effect on turnover intention, partial work environment has a significant effect on turnover intention, partial workload has a significant effect on work stress, partial job insecurity has no effect significant influence on work stress, the work environment partially has a significant influence on work stress, work stress partially has a significant influence on turnover intention, workload, job insecurity and the work environment simultaneously there is a significant influence on turnover intention, workload, job insecurity and the environment Simultaneous work has a significant influence on work stress. Workload has a significant positive effect on turnover intention, mediated by work stress. Job insecurity has a significant positive effect on turnover intention, mediated by job stress. The work environment has a significant positive effect on turnover intention, mediated by employee work stress in the Cutting section of Building B PT. Daehan Global Brebes Regency.
PENGARUH STRES KERJA DAN LINGKUNGAN KERJA TERHADAP TURNOVER INTENTION KARYAWAN: (Studi Kasus Pada PT. Bintang Indokarya Gemilang Kabupaten Brebes) Imam Syafii; Ari Kristiana; Azizah Indriyani
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 7 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i7.2217

Abstract

This study aims to determine the effect of work stress and work environment on employee turnover intention at PT Bintang Indokarya Gemilang located in Tanjung District, Brebes Regency. This research applies quantitative methods. There are as many as 2.562 employees as the population in this study. A total of 100 respondents were used as a sample which was obtained by calculating using the slovin formula. Data were collected through questionnaires distributed to respondents online using Google Form. Data analysis was carried out with the help of SPSS version 26.0 using several tests including validity, reliability, classical assumptions, multiple linear regression, t test, F test, and coefficient of determination. This study found that work stress partially has a significant influence on turnover intention. Likewise, the work environment partially has a significant influence on turnover intention. In addition, work stress and work environment simultaneously have a significant influence on turnover intention.
Pengaruh Komunikasi Organisasi, Komitmen Organisasi, dan Lingkunan Kerja terhadap Kepuasan Masyarakat melalui Kualitas Pelayanan sebagai Variabel Intervening (Studi Kasus di Dinas Dukcapil Brebes) Agustian Maulana; Slamet Bambang Riono; Ari Kristiana
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 9 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i9.2525

Abstract

This research aims to analyze the influence of organizational communication, organizational commitment, and work environment on community satisfaction through service quality as an intervening variable. This research was conducted at the Population and Civil Registration Service (Dinas Dukcapil) of Brebes Regency using quantitative research methods. The research subjects were all employees of the Brebes Dukcapil Service, while the research object was the influence of the independent variables (organizational communication, organizational commitment and work environment) on the dependent variable (community satisfaction) through the intervening variable (service quality). The research population is all the people of Brebes Regency who have come to the Brebes Dukcapil Service, especially in the period October-December 2023, totaling 1,100 people. The sampling technique used was simple random sampling with a sample of 92 people. Research data was collected through questionnaires distributed to respondents and analyzed using Structural Equation Modeling (SEM) analysis techniques. The research results show that: Organizational communication has a positive and significant effect on service quality. Organizational commitment does not have a significant effect on service quality. The work environment has a positive and significant effect on service quality. Organizational communication does not have a significant effect on community satisfaction. Organizational commitment does not have a significant effect on community satisfaction. The work environment has a positive and significant effect on people's satisfaction. Service quality has a positive and significant effect on community satisfaction. Service quality mediates the influence of organizational communication on community satisfaction. Service quality does not mediate the relationship between organizational commitment and community satisfaction. Service quality mediates the influence of the work environment on people's satisfaction.
Analisis Strategi Pengembangan Usaha Warung Makan Mbah Sum (Studi Kasus Warung Makan Mbah Sum Saditan Brebes) Riska Cita; Ari Kristiana; M.Syaifulloh
Global Leadership Organizational Research in Management Vol. 1 No. 4 (2023): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v1i4.323

Abstract

Warung Makan Mbah Sum is a business operating in the culinary sector which was founded in 1990 and produces food and drinks. The aim of this research is to find out and analyze the business development strategy carried out by Warung Makan Mbah Sum to increase its income. Warung Makan Mbah Sum is located on Jl Husnitamrin RT 08/RW 04, Saditan Brebes. This research aims to analyze and implement the marketing mix at Warung Makan Mbah Sum. Marketing mix variables consist of product, price, promotion and distribution. The method used is a qualitative descriptive analysis approach. Data sources were obtained from observation, interviews and documentation. The object in preparing this research is business development strategies to increase income at the Mbah Sum Saditan Brebes Food Stall. The results of research in the field state that the business development strategy carried out by Warung Makan Mbah Sum is increasing product variants, maintaining low prices, improving service quality, and using new sales concepts. The obstacles faced by Warung Makan Mbah Sum in developing its business are lack of operational management, lack of facilities for eating on site, and pressure from outside (competitors). If seen from a strategy perspective, Warung Makan Mbah Sum has been able to develop its business to increase income.
Penyuluhan Kewirausahaan pada Kelompok UMKM Desa Parereja untuk Meningkatkan Motivasi Berwirausaha Dwi Ariyanti Barkah; Dumadi, Dumadi; Ari Kristiana; Nasiruddin, Nasiruddin; Farhan Saefudin Wahid; Ubaedillah, Ubaedillah
Jurnal Pengabdian Masyarakat Waradin Vol. 2 No. 3 (2022): September : Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/wrd.v2i3.275

Abstract

Desa Parereja merupakan salah satu desa yang ada di Kecamatan Banjarharjo yang terdapat beberapa kelompok usaha rumahan dan UMKM diantaranya produksi arumanis, kerupuk basreng, rengginang dan kerupuk centir. Dalam perkembangan usaha ada beberapa kelompok usaha yang masih terkendala dalam inovasi produk, pemasaran, pengemasan dan disstribusi produksi. Kegiatan pengabdian masyarakat ini bertujuan untuk memberikan pengetahuan dan pemahaman ilmu tentang pentingnya melakukan motivasi dalam berwirausaha dan pentingnya melakukan inovasi pada usaha dengan kolaborasi ilmu dan teknologi yang dapat meningkatkan perekonomian lokal masyarakat. Bentuk kegiatan pengabdian ini dilakukan dengan metode sosialisasi melalui penyampaian materi oleh narasumber, tanya jawab dan diskusi. Peserta dalam pelaksanaan kegiatan ini adalah kelompok UMKM, kelompok Pemberdaya Kesejahteraan Keluarga (PKK) serta masyarakat umum yang berjumlah 33 orang. Hasil dari kegiatan ini yaitu peserta kegiatan memperoleh berbagai manfaat seperti: menambah pengetahuan dan pemahaman kepada masyarakat tentang pentingnya membangun motivasi dan jiwa kewirausahaan yang meliputi inovasi pada produk, pengemasan yang menarik pembeli serta pentingnya pembukuan selama kegiatan produksi berlangsung. Diharapkan dapat dijadikan pemberdayaan kepada masyarakat dalam mengembangkan usahanya serta siap dalam menghadapi persaingan pada tiap produk yang sama dengan keunggulan yang berbeda.
Analisis Beban Kerja, Disiplin Kerja dan Budaya Kerja terhadap Kinerja Karyawan Melalui Kepuasan Kerja sebagai Variabel Intervening : (Studi Kasus PT Kido Mulia Indonesia) Khalimatul Laeliah; Slamet Bambang Riono; Ari Kristiana; Hendri Sucipto
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 1 (2025): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i1.2340

Abstract

Low employee performance often hinders organizational goals. This issue is suspected to be influenced by factors such as workload, work discipline, work culture, and job satisfaction. This study aims to analyze the effects of workload, work discipline, and work culture on employee performance, as well as the role of job satisfaction as a mediating variable. Using a quantitative descriptive survey method and SEM-PLS analysis on 91 employees of PT Kido Mulia Indonesia, the results show that workload (coefficient = 0.252; t = 2.300; p = 0.022), work discipline (0.238; t = 2.538; p = 0.011), and work culture (0.350; t = 3.663; p = 0.000) have a significant positive effect on employee performance. These variables also significantly influence job satisfaction, with workload (0.415; t = 3.617; p = 0.000), work discipline (0.298; t = 3.852; p = 0.000), and work culture (0.300; t = 4.183; p = 0.000). Job satisfaction has a significant positive effect on employee performance (0.646; t = 3.047; p = 0.002) and mediates the effects of work discipline and work culture on performance. These findings highlight the importance of managing workload, discipline, culture, and job satisfaction to improve employee performance.
The Influence of Green Marketing on Customer Loyalty Through Customer Satisfaction as an Intervening Variable (Case Study on Cafe Sudut Temu in Slawi) Firda Fiah Zaini; Syariefful Ikhwan; Ari Kristiana; Dumadi Dumadi; Roby Setiadi
Digital Innovation : International Journal of Management Vol. 2 No. 4 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i4.537

Abstract

This study aims to examine the effect of green product, green price, green promotion, and green place on customer loyalty, with customer satisfaction as an intervening variable at Cafe Angle Temu in Slawi. The study uses a descriptive quantitative method with Structural Equation Modeling (SEM) analysis assisted by AMOS software. The total number of respondents was 437 customers of Cafe Corner Temu in Slawi. The results indicate that green promotion has a positive effect on customer satisfaction, with a CR value of 6.045 (CR ≥ 1.96) and p = 0.000 (p ≤ 0.05). In contrast, green product does not significantly affect customer satisfaction (CR = -0.505, p = 0.614), green price has no effect (CR = -0.233, p = 0.816), and green place is also not significant (CR = 1.908, p = 0.056). Regarding the path to customer loyalty, green place has a positive effect on customer loyalty (CR = 8.827, p = 0.000). Meanwhile, green product (CR = 0.002; p = 0.998), green price (CR = 1.528; p = 0.126), green promotion (CR = -1.518; p = 0.129), and customer satisfaction (CR = 0.426; p = 0.670) do not show a positive effect on customer loyalty.
Analisis Celebrity Endorser, Brand Image, Brand Trust Dan Iklan Televisi Terhadap Keputusan Pembelian Sampo Clear Di Toko Mapur Desa Jagalempeni Kabupaten Brebes Mey Nur Aisyah; Citra Mega Suara; Ari Kristiana; Dumadi Dumadi; Nasiruddin Nasiruddin
Journal of Management and Social Sciences Vol. 2 No. 4 (2023): November : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i4.1045

Abstract

In the era of rapid development of digital technology, one of the marketing strategies that is increasingly being applied is through artists as advertising promotions for a product through television, including advertisements on Clear shampoo products. The main objective of this study was to evaluate the effect of celebrity endorser analysis, brand image, brand trust and television advertising on shampoo purchase decisions at Mapur stores in Brebes District. The correlation method with the quantitative approach method carried out is based on positivistic research data (concrete data), namely numerical values that will be measured by statistics as a calculation test tool, related to the problem studied to produce a conclusion. The population of this study was Clear shampoo customers at the Mapur store, Jagalempeni Village, Brebes Regency. The sample was obtained by the Slovin formula with a margin of error of 10% of the population of 413 people, then a sample of 80 respondents was obtained. The research instrument used was in the form of primary data from filling out questionnaires. The results of the t test in the study found that the brand trust variable did not have a significant influence on purchasing decisions, brand trust had an effect on purchasing decisions, television advertisements did not affect purchase decisions. Based on the F test, this value is obtained that brand trust has the most significant influence, followed by brand image, television advertising, and celebrity endorsers in order of significance of influence in a given analysis model. These results provide an idea of the relative contribution of each independent variable to the dependent variable simultaneously influencing the determination in purchasing decisions on Clear shampoo products.
Co-Authors Agustian Maulana Akbar NPD Wahana Akbar Nuur Purnama Darma Wahana Andi Yulianto Citra Mega Suara Deswita Dumadi, Dumadi Dwi Ariyanti Barkah DWI HARINI Farhan Saefudin Wahid Febri Antika Sari Firda Fiah Zaini Grace Sumakul Hanifah Mahry Hendri Sucipto Heni Anggraeni Ikhwan, Syariefful Imam Syafii Indriyani, Azizah Irmawati Dewi Khalimatul Laeliah M.Syaifulloh Mar’atus Sholikhah Melyana R Pugu Mey Nur Aisyah Mohamad Badrun Zaman MUHAMMAD SYAIFULLOH Nasiruddin Nasiruddin Nur Khojin Riono, Slamet Bambang Riska Cita Rizqika Solekhah Roby Setiadi Sulisti Zulia Aprilianti Ubaedillah Ubaedillah, Ubaedillah Yulies Ayu Lestari Yuniarti Ma’nawiyah