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All Journal Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Journal of Marketing Management and Innovative Business Review
Ma'na, Petrus
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Manajemen digitalisasi layanan marketing terhadap performa pemasaran agensi PT.Equity Life Indonesia Ma'na, Petrus; Losak, Lusty Agsar; Rantererung, Corvis L; Tandi, Asrin
Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/cocreation.v2i4.1128

Abstract

This study aims to understand the implementation of digital services by customers and agents, and to evaluate the effect of digital marketing usage on service quality at PT. Equity Life Indonesia Makassar branch. A qualitative approach with case study and descriptive research types was used through interviews with eight informants, including the support team, agents, and customers. Data collection was carried out through observation, interviews, and documentation, while data analysis used qualitative descriptive methods. The results of the study show that PT. Equity Life Indonesia has provided digital services such as websites, My Elife, Online Chat WhatsApp, CMS applications for agents, and social media with features that can be used directly by agents and customers. Although many have used digital services, some agents and customers still prefer to get information directly from agents, support teams, and customer service. Agents use social media to prospect and recruit new agents, attract public attention by uploading superior products, proof of claim payments, rewards, agent contests, and other activities that help the company's branding. So, it can be concluded that PT. Equity Life Indonesia has provided comprehensive digital services, which can be accessed and used by agents and customers.
Strategi peningkatan kinerja karyawan Bank Negara Indonesia Kantor Cabang Pembantu Makale Palamba, Wenef Natalia; Ma'na, Petrus; Pasae, Yoel; Tandi, Asrin
Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/cocreation.v2i4.1129

Abstract

This study aims to analyze employee performance improvement strategies at Bank Negara Indonesia Makale Branch Office. Data were obtained from primary and secondary data through observation, interviews, and documentation. The research method used was qualitative using SWOT analysis. The results showed that the strength of employee performance lies in fulfilling the workload according to SOP and job description, a harmonious work environment, and adequate work facilities. However, there are several weaknesses such as delays in repairing work equipment, lack of human resources in customer service positions, and employees who are not domiciled in Makale. Opportunities in improving performance include employee motivation and career development, while threats include employees who are not domiciled in Makale and a lack of security personnel. Obstacles faced by employees include damaged work equipment, lack of human resources, and limited security personnel. Factors that support employee performance include fulfilling the workload, a harmonious work atmosphere, adequate work facilities, and employee motivation. It can be concluded that performance strengths must be maximized and must take advantage of opportunities so that performance continues to improve.
Analisis Akuntabilitas Kinerja Keuangan Daerah di Kantor Pelayanan Kekayaan Negara dan Lelang kabupaten Biak Provinsi Papua Paembonan, Rio; Ma'na, Petrus; Halik, Johannes Baptista
Journal of Marketing Management and Innovative Business Review Vol. 2 No. 2 (2024): Mariobre, December 2024 (ISSN : 3031-4208)
Publisher : Master of Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v2i2.254

Abstract

Penelitian ini bertujuan untuk menganalisis akuntabilitas kinerja keuangan di Kantor Pelayanan Kekayaan Negara dan Lelang (KPKNL) Kabupaten Biak, selama periode 2020 hingga 2023. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan pendekatan observasi langsung pada objek penelitian. Pengukuran kinerja dilakukan berdasarkan capaian target dan realisasi anggaran. Hasil penelitian menunjukkan bahwa capaian kinerja lelang pada tahun 2020 sebesar 8640%, tidak mencapai target karena beberapa faktor, termasuk keterbatasan pemahaman satker dan masyarakat terkait proses lelang. Namun, capaian meningkat pada 2021 dengan persentase 10758%, dan mencapai puncaknya pada 2022 sebesar 14773%, didorong oleh upaya sosialisasi intensif. Pada 2023, capaian kinerja menurun menjadi 11527%, meskipun tetap melampaui target. Kualitas pelaksanaan anggaran juga bervariasi. Pada tahun 2020, KPKNL Biak melampaui target dengan capaian 10909%, tetapi mengalami penurunan pada 2021 (10137%) dan 2022 (9963%) akibat penerapan formulasi baru. Di 2023, pelaksanaan anggaran meningkat sedikit menjadi 10038%. Secara keseluruhan, penelitian ini menunjukkan bahwa meskipun ada peningkatan akuntabilitas kinerja, beberapa indikator belum mencapai target, terutama pada tahun-tahun awal, disebabkan oleh kendala internal dan eksternal seperti pandemi dan keterbatasan sumber daya.
Manajemen digitalisasi layanan marketing terhadap performa pemasaran agensi PT.Equity Life Indonesia Ma'na, Petrus; Losak, Lusty Agsar; Rantererung, Corvis L; Tandi, Asrin
Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/cocreation.v2i4.1128

Abstract

This study aims to understand the implementation of digital services by customers and agents, and to evaluate the effect of digital marketing usage on service quality at PT. Equity Life Indonesia Makassar branch. A qualitative approach with case study and descriptive research types was used through interviews with eight informants, including the support team, agents, and customers. Data collection was carried out through observation, interviews, and documentation, while data analysis used qualitative descriptive methods. The results of the study show that PT. Equity Life Indonesia has provided digital services such as websites, My Elife, Online Chat WhatsApp, CMS applications for agents, and social media with features that can be used directly by agents and customers. Although many have used digital services, some agents and customers still prefer to get information directly from agents, support teams, and customer service. Agents use social media to prospect and recruit new agents, attract public attention by uploading superior products, proof of claim payments, rewards, agent contests, and other activities that help the company's branding. So, it can be concluded that PT. Equity Life Indonesia has provided comprehensive digital services, which can be accessed and used by agents and customers.
Strategi peningkatan kinerja karyawan Bank Negara Indonesia Kantor Cabang Pembantu Makale Palamba, Wenef Natalia; Ma'na, Petrus; Pasae, Yoel; Tandi, Asrin
Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/cocreation.v2i4.1129

Abstract

This study aims to analyze employee performance improvement strategies at Bank Negara Indonesia Makale Branch Office. Data were obtained from primary and secondary data through observation, interviews, and documentation. The research method used was qualitative using SWOT analysis. The results showed that the strength of employee performance lies in fulfilling the workload according to SOP and job description, a harmonious work environment, and adequate work facilities. However, there are several weaknesses such as delays in repairing work equipment, lack of human resources in customer service positions, and employees who are not domiciled in Makale. Opportunities in improving performance include employee motivation and career development, while threats include employees who are not domiciled in Makale and a lack of security personnel. Obstacles faced by employees include damaged work equipment, lack of human resources, and limited security personnel. Factors that support employee performance include fulfilling the workload, a harmonious work atmosphere, adequate work facilities, and employee motivation. It can be concluded that performance strengths must be maximized and must take advantage of opportunities so that performance continues to improve.
Co-Authors Corvis L. Rantererung Johannes Baptista Halik Losak, Lusty Agsar Paembonan, Rio Palamba, Wenef Natalia Pasae, Yoel Tandi, Asrin