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All Journal ProBank: Jurnal Ekonomi dan Perbankan JURNAL LENTERA BISNIS Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Minfo Polgan (JMP) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Kewirausahaan Bukit Pengharapan Jurnal Pengabdian Bukit Pengharapan Journal Accounting International Mount Hope Jurnal Studi Manajemen Bisnis Mount Hope Management International Journal
Djong, Alexander Mario Retto
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Library & Information Science Mathematics Social Sciences Other

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Analisis Bisnis Model Canvas pada Cafe Lawu Break Coffe and Nongki Tawangmangu Djong, Alexander Mario Retto
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 3 No. 3 (2023): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v3i3.1022

Abstract

This research uses a Business Model Canvas evaluation which aims to develop a business model at Cafe Lawu Break Tawangmangu which starts from the identification process then continues with a SWOT analysis of the nine elements of the Business Model Canvas. This research uses qualitative descriptive analysis with data collection techniques using in-depth interviews and testing the validity of the data by source triangulation. The results of the analysis carried out show that several elements of the business model can be improved and developed even better. Cafe Lawu Break has a clear value proposition, namely by providing good quality food and beverage services at friendly prices. However, the competition for a cafe or restaurant is so tight that it requires looking for various alternative ways to develop its business model so that it can continue to compete and be an option. 24-hour operational hours and other after-sales services can be provided to customers. It is necessary to use technological aspects in the purchase ordering system, such as using the Gofood, Grabfood or WA business applications and maximizing social media. It is also possible to use QRIS technology in ordering. Expansion of the business area for consumer capacity and vehicle parking is required. Cafe Lawu Break can also look at other market opportunities, such as serving meal package sales for both home and office scale.
Pengaruh Pengetahuan Produk dan Gratis Ongkir Terhadap Keputusan Pembelian dengan Variabel Moderasi Potongan Harga Pada Pelanggan Tiktok Shop (Studi Pada Mahasiswa ITBK Bukit Pengharapan) Karolin, Angela; Djong, Alexander Mario Retto
Jurnal Studi Manajemen Bisnis Vol. 5 No. 2 (2025): Jurnal Studi Manajemen Bisnis
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/jsmb.v5i2.15561

Abstract

This research was conducted on TikTok Shop customers using a quantitative method. The purpose of this study is to examine and analyze the influence of product knowledge and free shipping on purchasing decisions, with price discounts as a moderating variable. The study's population and sample consist of 100 students from ITBK Bukit Pengharapan. Purposive sampling technique. Data collection was carried out through the distribution of questionnaires. Data analysis in this study used SPSS version 27 and Microsoft Excel. The data analysis methods used were instrument testing, classical assumption testing, and hypothesis testing. The results of the research analysis show that product knowledge, free shipping, and price discounts have a positive and significant partial and simultaneous effect on the purchase decisions of ITBK Bukit Pengharapan students on TikTok Shop. The interaction between product knowledge and price discounts has a positive and significant effect on purchase decisions. The interaction between free shipping and price discounts has a positive and significant effect on purchase decisions. This means the discount variable is able to moderate and strengthen the influence of the independent variable on the dependent variable.
DETERMINAN KEPUASAN KONSUMEN PADA RAHMA KEDAI DAN RESTO TAWANGMANGU Djong, Alexander Mario Retto; Sapeibu, Riza Maria
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2012

Abstract

A quantitative approach was used in this study to examine how service quality, food quality, location, and product price impact consumer satisfaction at Rahma Kedai and Resto Tawangmangu. Samples were taken based on specific criteria (purposive sampling). The Hair formula is used to obtain a sample size of 200 respondents. Data collection was carried out by distributing questionnaires to customers of Rahma Kedai and Resto Tawangmangu. The data was processed using SPSS Version 22 and Microsoft Excel. The data analysis methods used were Instrument Test, Classical Assumptions, and Hypothesis Testing. The statistical results indicate that service quality, food quality, location, and product price can positively and significantly influence consumer satisfaction, both partially and simultaneously. The independent variable has a strong impact on the dependent variable, as indicated by a determination coefficient value of 85.6%. Based on these findings, it is recommended that the owners of Rahma Kedai and Resto Tawangmangu continue to improve food and service quality, optimize the strategic location factor, and set competitive prices to maintain their competitive edge in the restaurant industry.
Wisata Sungai Kalimas sebagai Salah Satu Wisata Berkelanjutan di Surabaya Nugroho, Truli; Djong, Alexander Mario Retto; Martalia, Diana; Mulyono, Andreas Aris Eko; Faskahariyanto, Kristian; Adinugroho, Suryo
Jurnal Minfo Polgan Vol. 14 No. 2 (2025): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v14i2.15799

Abstract

The development of urban river tourism is a strategic approach to addressing environmental degradation and the loss of a city's historical identity. The Kalimas River in Surabaya has significant historical value, serving as a major transportation and trade route from pre-colonial to colonial times. This study aims to analyze the Kalimas River as a sustainable, history-based tourism destination by reviewing environmental, socio-cultural, and economic aspects. The study employed a descriptive qualitative approach, supported by a survey of 100 tourist respondents. Data collection techniques included field observations, in-depth interviews, questionnaires, and documentation studies. The results showed that 82% of respondents considered the Kalimas River to have a positive contribution to river environmental conservation, 79% considered it to have strong historical educational value, and 76% stated that the river's presence had a positive impact on the local economy through MSMEs and culinary centers. These findings confirm that the Kalimas River has the potential to become a model for sustainable, history-based urban river tourism in Indonesia. This research is expected to serve as a reference for developing river tourism policies in major cities.
Sistem Penatausahaan Barang Milik Daerah (BMD) Berdasarkan Permendagri Nomor 47 Tahun 2021 Pada BPKADP Averindo, Josua; Situmorang, Dokman Marulitua; Situmorang, Frengky; Djong, Alexander Mario Retto; Mulyaningtyas, Belia
Jurnal Minfo Polgan Vol. 14 No. 2 (2025): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v14i2.15805

Abstract

regional assets in accordance with applicable laws and regulations. This paper presents an analysis of the process of implementing regional asset administration at the Regional Financial and Asset Management Agency of the Muara Enim Regency Government. The purpose of this analysis is to understand the process of implementing regional asset administration at the Regional Financial and Asset Management Agency of the Muara Enim Regency Government. The data collection methods used in the preparation of this final assignment include library research and field studies through interviews with the Head of the Asset Administration Sub-Division and staff under the asset administration at the Regional Financial and Asset Management Agency of the Muara Enim Regency Government. The results of this research demonstrate that the administration of regional assets at the Regional Financial and Asset Management Agency of the Muara Enim Regency Government aligns with Minister of Home Affairs Regulation Number 47 of 2021 concerning Procedures for the Implementation of Bookkeeping, Inventory, and Reporting of Regional Assets.
Co-Authors Adinugroho, Suryo Averindo, Josua Damarjati, FX Faskaharianto, Kristian Faskahariyanto, Kristian Gombo, Kadek Grecius Calvin Herawati, Mira Indria, Dwihanna Santri Karolin, Angela Martalia, Diana Mulyaningtyas, Belia Mulyono, Andreas Aris Eko Nugroho, Truli Prakoso, Yusak Santoso, Ferry Sapeibu, Riza Maria Situmorang, Dokman Marulitua Situmorang, Frengky