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All Journal ProBank: Jurnal Ekonomi dan Perbankan Management Studies and Entrepreneurship Journal (MSEJ) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Kewirausahaan Bukit Pengharapan Jurnal Pengabdian Bukit Pengharapan Journal Accounting International Mount Hope Jurnal Studi Manajemen Bisnis Mount Hope Management International Journal
Djong, Alexander Mario Retto
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

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Analisis Bisnis Model Canvas pada Cafe Lawu Break Coffe and Nongki Tawangmangu Djong, Alexander Mario Retto
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 3 No. 3 (2023): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v3i3.1022

Abstract

This research uses a Business Model Canvas evaluation which aims to develop a business model at Cafe Lawu Break Tawangmangu which starts from the identification process then continues with a SWOT analysis of the nine elements of the Business Model Canvas. This research uses qualitative descriptive analysis with data collection techniques using in-depth interviews and testing the validity of the data by source triangulation. The results of the analysis carried out show that several elements of the business model can be improved and developed even better. Cafe Lawu Break has a clear value proposition, namely by providing good quality food and beverage services at friendly prices. However, the competition for a cafe or restaurant is so tight that it requires looking for various alternative ways to develop its business model so that it can continue to compete and be an option. 24-hour operational hours and other after-sales services can be provided to customers. It is necessary to use technological aspects in the purchase ordering system, such as using the Gofood, Grabfood or WA business applications and maximizing social media. It is also possible to use QRIS technology in ordering. Expansion of the business area for consumer capacity and vehicle parking is required. Cafe Lawu Break can also look at other market opportunities, such as serving meal package sales for both home and office scale.
Pengaruh Pengetahuan Produk dan Gratis Ongkir Terhadap Keputusan Pembelian dengan Variabel Moderasi Potongan Harga Pada Pelanggan Tiktok Shop (Studi Pada Mahasiswa ITBK Bukit Pengharapan) Karolin, Angela; Djong, Alexander Mario Retto
Jurnal Studi Manajemen Bisnis Vol. 5 No. 2 (2025): Jurnal Studi Manajemen Bisnis
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/jsmb.v5i2.15561

Abstract

This research was conducted on TikTok Shop customers using a quantitative method. The purpose of this study is to examine and analyze the influence of product knowledge and free shipping on purchasing decisions, with price discounts as a moderating variable. The study's population and sample consist of 100 students from ITBK Bukit Pengharapan. Purposive sampling technique. Data collection was carried out through the distribution of questionnaires. Data analysis in this study used SPSS version 27 and Microsoft Excel. The data analysis methods used were instrument testing, classical assumption testing, and hypothesis testing. The results of the research analysis show that product knowledge, free shipping, and price discounts have a positive and significant partial and simultaneous effect on the purchase decisions of ITBK Bukit Pengharapan students on TikTok Shop. The interaction between product knowledge and price discounts has a positive and significant effect on purchase decisions. The interaction between free shipping and price discounts has a positive and significant effect on purchase decisions. This means the discount variable is able to moderate and strengthen the influence of the independent variable on the dependent variable.
Co-Authors Adinugroho, Suryo Damarjati, FX Faskaharianto, Kristian Faskahariyanto, Kristian Gombo, Kadek Grecius Calvin Herawati, Mira Indria, Dwihanna Santri Karolin, Angela Nugroho, Truli Prakoso, Yusak Santoso, Ferry Situmorang, Dokman Marulitua