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All Journal Jurnal Manajemen Publik dan Kebijakan Publik (JMPKP) Jurnal Ragam Pengabdian
Grasopa, Nadelia
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Environmental Science Social Sciences Other

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Strategi Penguatan Produk Lokal Tanjak dalam Meningkatkan City Branding di Kota Palembang Grasopa, Nadelia; Novia Kencana; Isabella
Jurnal Manajemen Publik dan Kebijakan Publik (JMPKP) Vol. 6 No. 2 (2024): Jurnal Manajemen Publik dan Kebijakan Publik (JMPKP)
Publisher : Program Studi Administrasi Publik Universitas Muhamamdiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jmpkp.v6i2.5813

Abstract

The aim of this research is to determine the strategy for strengthening local Tanjak products as well as the obstacles or obstacles to the strategy of strengthening local Tanjak products in improving city branding in Palembang City. The method used in this research is a qualitative method with a case study approach. The unit of analysis in this research is the Palembang City Tourism Office with a total of seven research informants. The qualitative data analysis used is Creswell qualitative analysis. The results of this research indicate that the strategy of strengthening local Tanjak products carried out by the Regional Government in order to improve the city branding of the City of Palembang has gone well, as can be seen from the indicators of the city branding development strategy which has supported this strategy well. These indicators are internal factors, consideration of external conditions and communication strategies used to strengthen local products. The obstacle or obstacle faced in the process of strengthening local Tanjak products is that the use of digital media, especially in the era of society 5.0, has not been used optimally by local governments to introduce and promote Tanjak to the public. Apart from that, the regional government budget for building Tanjak ornaments on agency buildings in South Sumatra is still inadequate and ASN's consistency in using Tanjak during working hours determined by the Palembang City government is still not running well.
Formulasi Kebijakan Publik Tentang Penerapan Inovasi Daerah di Provinsi Sumatera Selatan Grasopa, Nadelia; Lionardo, Andries; Putra, Raniasa
Jurnal Ragam Pengabdian Vol. 3 No. 2 (2026): Mei-Agustus, Sustainable Development Goals (SDGs): Multidisciplinary Perspectiv
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/54a5qa70

Abstract

This study aims to determine the formulation of public policy on regional innovation implementation in South Sumatra Province and to identify obstacles in formulating the policy. This descriptive qualitative research used primary and secondary data collected through literature and field studies. Data were collected from several government institutions and then analyzed using William Dunn's policy formulation stages: problem formulation, policy agenda, selection of alternative policies, and policy determination. The results indicate that the introduction and formulation of problems in regional innovation implementation have generally gone quite well, as shown by the identification of strategic issues and several studies compiled by Central and Regional Government institutions and BRIN. In its implementation, the South Sumatra Provincial Government has placed regional innovation as a priority agenda in the Regional Long-Term Development Plan, Regional Medium-Term Development Plan, and Annual Regional Government Work Plan. Subsequently, a grand design for regional innovation implementation has been produced as a derivative of these strategic plans.
Co-Authors Andries Lionardo, Andries Isabella Novia Kencana Raniasa Putra