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Murtakiyah, Wardah
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Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

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PENGARUH VIRAL MARKETING DAN E-WOM TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PRODUK ARTHA LDT) Komariah, Nurul Dwi; Rachman, Riza; Pristika N, Rafika Febri; Murtakiyah, Wardah; Kolida, Firda Ukfatul; haniza P, Dwi Maryamah; Suliyana, Putri Mita
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 12 (2022): DESEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i1.4232

Abstract

This research aims to determine the influence of viral marketing and E-WOM on purchasing decisions (study on Artha ldt products). Purchasing decisions arise because of public trust in the product which comes from reviews or viral marketing and E-WOM. The data analysis method used is multiple linear regression analysis. This analysis is used to find out how much influence the independent variables (Viral Marketing and E-WOM) have on the dependent variable (Purchasing Decisions). Data analysis techniques include validity tests, reliability tests, and classical assumption tests. The type of primary data used in this research is quantitative data. Quantitative data was obtained from questionnaires distributed to Arthta consumers. The sample used was 55 respondents. Secondary data in this research was obtained from observation and literature study.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN KONSUMEN PADA PRODUK SCARLETT MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING (STUDI PADA MAHASISWI FEB UNARS SITUBONDO) Murtakiyah, Wardah; Arief, Mohammad Yahya; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 9 (2024): SEPTEMBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i9.5200

Abstract

Marketing has an important role in a company, for this reason, the skincare industry, which is growing rapidly from year to year, must implement good marketing management in order to produce and provide products that can meet the needs and desires of consumers. The aim of this research is to analyze and test the factors that influence consumer satisfaction with Scarlett products through purchasing decisions. This research is quantitative research. The populations in this study were female students from the Faculty of Economics and Business UNARS SITUBONDO. The sampling technique was determined using purposive sampling. The data analysis and hypothesis testing in this research used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that brand image has no significant effect on purchasing decisions, product quality has a significant effect on purchasing decisions, promotion has no significant effect on purchasing decisions, brand image has no significant effect on consumer satisfaction, product quality has no has a significant effect on consumer satisfaction, promotion has no significant effect on consumer satisfaction, purchasing decisions have a significant effect on consumer satisfaction. The results of the indirect influence hypothesis test show that the brand image variable has no significant effect on consumer satisfaction through purchasing decisions, product quality has a significant effect on consumer satisfaction through purchasing decisions, and promotion has no significant effect on consumer satisfaction through purchasing decisions.
PERAN KOMUNIKASI ORGANISASI DAN MOTIVASI DALAM MENINGKATKAN KINERJA BEM FEB UNIVERSITAS ABDURACHMAN SALEH SITUBONDO Murtakiyah, Wardah; Widiarti, Dian; Rahman, Ervina Adita; Hamida, Lutfiyatil; Sari, Putri Ayu Purnama; Abdullah H.R.M, Farukh
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 3 (2024): MARET 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i3.4856

Abstract

Student organization is a forum or means for students to increase knowledge and improve their intellectual and personal welfare in order to achieve university goals. One of the important aspects in an organization is its performance, because performance plays a very important role in the running of organizational activities. Aspects that can support to improve performance are organizational communication and motivation. This study aims to determine the role of organizational communication and motivation in improving the performance of BEM FEB UNARS. This research method uses qualitative methods with structured and closed interview techniques. This interview was conducted with 3 students who were directly involved in the BEM FEB organization. The results showed that organizational communication and motivation greatly affect the performance of BEM FEB.
Co-Authors Abdullah H.R.M, Farukh Arief, Mohammad Yahya Dian Widiarti Fandiyanto, Randika Hamida, Lutfiyatil haniza P, Dwi Maryamah Kolida, Firda Ukfatul Komariah, Nurul Dwi Pristika N, Rafika Febri Rachman, Riza Rahman, Ervina Adita Sari, Putri Ayu Purnama Suliyana, Putri Mita