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Hamida, Lutfiyatil
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Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

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PENGARUH CITRA MEREK, LOKASI, DAN PROMOSI TERHADAP LOYALITAS KONSUMEN MELALUI MINAT BELI ULANG PADA SALON BEAUTYBARKU DI SITUBONDO Hamida, Lutfiyatil; Wahyuni, Ika; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 1 (2024): JANUARI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i1.4699

Abstract

The beauty salon industry has experienced rapid growth in this modern era. Grooming and appearance are a primary focus for many individuals, and salons are becoming trendy places to ful fill these needs. Apart from being a plac to care for the body, beauty salons are also considered ideal places to relax and care for. This research aims to analyze the influence of Brand image, Location, and Promotion on consumer Loyalty through Repurchase interest as an intervening variable at the Beautybarku Salon in Situbondo. The number of samples used in this research was 89 Beautybarku respondents in Situbondo. The sampling technique was determined by simple random sampling. Data analysis and hypothesis testing in this research used the Partial Least Square Structural Equation Model (PLS-SEM). The resultsof the direct influence hypothe test using the Smart PLS 3.0 application show that Brand image has a significant positive effect on Repurcha seinterest, Location has a significantly postive effecton Repurchase interest, Promotion has a positive significant effect on Repurchase interest, Brand image has a positive but not significant effecton Loyalty. Consumers, Location has a positive but not significant effect on consumer Loyalty, Promotion has a positive but not significant effect on consumer Loyalty, Repurchase intention has a significant positive effect on Consumer Loyalty. The indirect influence hypothesis test results show that Brand image has a significant positive effecton consumer Loyalty through Repurchase nterest, Location has a positive effect on consumer Loyalty through Repurchase interest, and Promotion has a significant positive effect on consumer Loyalty through Repurchase interest.
PERAN KOMUNIKASI ORGANISASI DAN MOTIVASI DALAM MENINGKATKAN KINERJA BEM FEB UNIVERSITAS ABDURACHMAN SALEH SITUBONDO Murtakiyah, Wardah; Widiarti, Dian; Rahman, Ervina Adita; Hamida, Lutfiyatil; Sari, Putri Ayu Purnama; Abdullah H.R.M, Farukh
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 3 (2024): MARET 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i3.4856

Abstract

Student organization is a forum or means for students to increase knowledge and improve their intellectual and personal welfare in order to achieve university goals. One of the important aspects in an organization is its performance, because performance plays a very important role in the running of organizational activities. Aspects that can support to improve performance are organizational communication and motivation. This study aims to determine the role of organizational communication and motivation in improving the performance of BEM FEB UNARS. This research method uses qualitative methods with structured and closed interview techniques. This interview was conducted with 3 students who were directly involved in the BEM FEB organization. The results showed that organizational communication and motivation greatly affect the performance of BEM FEB.
STRATEGI PEMASARAN MELALUI PENETAPAN PROMOSI PENJUALAN DAN KUALITAS PELAYANAN PADA KAFE FORTUNA DI SITUBONDO Novia, Rozana Putri; Rachman, Riza; Hamida, Lutfiyatil; Sari, Putri Ayu Purnama; H.R.M, Farukh Abdullah; Rahman, Ervina Adita
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 12 (2022): DESEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i1.4231

Abstract

Fortuna Cafe is one of the cafes in Situbondo Regency. IM Cafe carries out several sales promotions to increase its sales. Sales promotion is an activity implemented for the purpose of increasing sales and increasing consumer demand. And service quality can be defined as anything that focuses on efforts to fulfill consumer needs and desires accompanied by accuracy in conveying them so as to create a balanced conformity with consumer expectations. This research is research using qualitative methods. Data collection was carried out through observation and interviews. Data analysis methods include data condensation, data presentation, and drawing conclusions. The conclusion of this research is that Baliwa Kafe Fortuna carries out various ways of promoting sales and service quality as its marketing strategy. These sales promotion strategies include sales promotions using products and using discounts and service quality indicators, namely real reliability, responsiveness, guarantee and empathy are all indicators of high quality service. The study shows that sales promotion marketing strategies and high quality service will have a significant impact on consumer satisfaction.
Co-Authors Abdullah H.R.M, Farukh Dian Widiarti H.R.M, Farukh Abdullah Ika WAHYUNI Murtakiyah, Wardah Novia, Rozana Putri Rachman, Riza Rahman, Ervina Adita Sari, Putri Ayu Purnama Yudha Praja, Yudha