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Rahman, Ervina Adita
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Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

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PENGARUH WORD OF MOUTH, KERAGAMAN PRODUK DAN LOKASI DALAM MEMBENTUK MINAT BELI ULANG PADA TOKO ANDIN CEMILAN SITUBONDO DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Rahman, Ervina Adita; Wahyuni, Ika; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 10 (2024): OKTOBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i10.5292

Abstract

Andin Cemilan Situbondo Shop is a snack business that sells retail and wholesale goods. Its location on Bawean Street 1A makes it easy for people to know that this shop sells snacks. The population of this study was all customers who had made purchases at Andin Cemilan Shop. This study’s data analysis and hypothesis testing used the Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of the direct hypothesis test of direct influence using the Smart PLS 3.0 application show that Word of Mouth has a significant positive effect on Consumer Satisfaction, Product Diversity has a positive but insignificant effect on Consumer Satisfaction, Location has a positive but insignificant effect on Consumer Satisfaction, Word of Mouth has a positive and significant effect on Repurchase Intention, Product Diversity has a positive and significant effect on Repurchase Intention, Location has a positive but insignificant effect on Repurchase Intention. The results of the indirect hypothesis test of Word of Mouth have a positive but insignificant effect on Repurchase Intention through Consumer Satisfaction, Product Diversity has a positive but insignificant effect on Repurchase Intention through Consumer Satisfaction, and Location has a positive but insignificant effect on Repurchase Intention through Consumer Satisfaction.
PERAN KOMUNIKASI ORGANISASI DAN MOTIVASI DALAM MENINGKATKAN KINERJA BEM FEB UNIVERSITAS ABDURACHMAN SALEH SITUBONDO Murtakiyah, Wardah; Widiarti, Dian; Rahman, Ervina Adita; Hamida, Lutfiyatil; Sari, Putri Ayu Purnama; Abdullah H.R.M, Farukh
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 3 (2024): MARET 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i3.4856

Abstract

Student organization is a forum or means for students to increase knowledge and improve their intellectual and personal welfare in order to achieve university goals. One of the important aspects in an organization is its performance, because performance plays a very important role in the running of organizational activities. Aspects that can support to improve performance are organizational communication and motivation. This study aims to determine the role of organizational communication and motivation in improving the performance of BEM FEB UNARS. This research method uses qualitative methods with structured and closed interview techniques. This interview was conducted with 3 students who were directly involved in the BEM FEB organization. The results showed that organizational communication and motivation greatly affect the performance of BEM FEB.
STRATEGI PEMASARAN MELALUI PENETAPAN PROMOSI PENJUALAN DAN KUALITAS PELAYANAN PADA KAFE FORTUNA DI SITUBONDO Novia, Rozana Putri; Rachman, Riza; Hamida, Lutfiyatil; Sari, Putri Ayu Purnama; H.R.M, Farukh Abdullah; Rahman, Ervina Adita
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 12 (2022): DESEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i1.4231

Abstract

Fortuna Cafe is one of the cafes in Situbondo Regency. IM Cafe carries out several sales promotions to increase its sales. Sales promotion is an activity implemented for the purpose of increasing sales and increasing consumer demand. And service quality can be defined as anything that focuses on efforts to fulfill consumer needs and desires accompanied by accuracy in conveying them so as to create a balanced conformity with consumer expectations. This research is research using qualitative methods. Data collection was carried out through observation and interviews. Data analysis methods include data condensation, data presentation, and drawing conclusions. The conclusion of this research is that Baliwa Kafe Fortuna carries out various ways of promoting sales and service quality as its marketing strategy. These sales promotion strategies include sales promotions using products and using discounts and service quality indicators, namely real reliability, responsiveness, guarantee and empathy are all indicators of high quality service. The study shows that sales promotion marketing strategies and high quality service will have a significant impact on consumer satisfaction.
Co-Authors Abdullah H.R.M, Farukh Dian Widiarti H.R.M, Farukh Abdullah Hamida, Lutfiyatil Ika WAHYUNI Murtakiyah, Wardah Novia, Rozana Putri Rachman, Riza Sari, Putri Ayu Purnama Yudha Praja, Yudha