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Farisi, Jufair
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Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

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PENGARUH KEPERCAYAAN (TRUST), BELANJA ONLINE DAN GAYA HIDUP TERHADAP KEPUASAN KONSUMEN YANG BERDAMPAK PADA LOYALITAS PENGGUNA PLATFORM E-COMMERCE SHOPEE PADA KALANGAN MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS ABDURACHMAN SALEH SITUBONDO Farisi, Jufair; Subaida, Ida; Minullah, Minullah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 4 (2024): APRIL 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i4.4912

Abstract

Marketing is a dynamic field that hinges on the relationship between companies and consumers. In today's fast-paced world, companies must constantly adapt to the latest trends in product marketing. This research is of significant importance as it aims to delve into the influence of Trust, Online Shopping, and Lifestyle on Consumer Satisfaction, thereby impacting user Loyalty. The target respondents for this research were students from the economics and business faculty at Universitas Abdurachman Saleh Situbondo, selected using a simple random sampling method. The data analysis and hypotheses were conducted using the Partial Least Square-Structural Equation Model (PLS-SEM). The results of the direct influence hypothesis test using the smart PLS 3.0 application show that Trust has a significant effect on consumer satisfaction, Online shopping has a significant effect on consumer satisfaction, Lifestyle has a significant effect on consumer Satisfaction, Trust has a positive and insignificant effect on user Loyalty, Online shopping has a significant positive effect on user Loyalty, Lifestyle has no significant effect on user Loyalty, consumer Satisfaction has no significant effect on user Loyalty. The indirect influence hypothesis test results show that Trust has no significant effect on user Loyalty through consumer Satisfaction, Online shopping has no significant effect on user Loyalty through consumer Satisfaction, and Lifestyle has no significant effect on user Loyalty through consumer Satisfaction.
PENGARUH MEDIA SOSIAL TERHADAP POLA KOMUNIKASI MAHASISWA UNIVERSITAS ABDURRACHMAN SALEH SITUBONDO Widiarti, Dian; Ramadhanti, Alifia Ayu; Hamid, Zainol Hasan; Adhitya, Dhimas; Farisi, Jufair; Putri, Dinda Purnama
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 3 (2024): MARET 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i3.4852

Abstract

Social media is one of the technological developments that has played a big role in making it easier for humans to communicate and socialize. Social media is online media that is used as a means of online social interaction on the internet. Users can communicate with each other, interact, share, network, and various other activities through social media. Communication is a process of conveying messages that involves several components or elements, such as communicator activities, messages, and communication. Communication is a very important force in human life and organizations, because it allows individuals to connect and inform each other. The research is based on the main discussion topic of the researcher's thinking about social media on student communication patterns at Abdurachman Saleh University. The data collection method used in the research was in the form of direct interviews with samples that the researchers felt were suitable as data collection media.
Co-Authors Adhitya, Dhimas Dian Widiarti Hamid, Zainol Hasan Minullah, Minullah Putri, Dinda Purnama Ramadhanti, Alifia Ayu Subaida, Ida