Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Jurnal Mahasiswa Entrepreneur
Hamid, Zainol Hasan
Unknown Affiliation
Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH CITA RASA, LOKASI DAN KUALITAS PELAYANAN DALAM MENENTUKAN LOYALITAS KONSUMEN DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA OUTLET YO WES MIE SITUBONDO Hamid, Zainol Hasan; Tulhusnah, Lusiana; Minullah, Minullah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 9 (2024): SEPTEMBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i9.5223

Abstract

The aim of this research is to determine the influence of taste, location and service quality on consumer loyalty with purchasing decisions as an intervening variable at the Yo Wes Mie Situbondo outlet. The sampling technique used in this research is a saturated sample. The data analysis and hypothesis testing in this research used Structural Equation Models – Partial Least Square (PLS-SEM). The taste has a positive and insignificant effect on Purchasing Decisions, Taste has a positive and insignificant effect on Consumer Loyalty, Location has a significant positive effect on Purchasing Decisions, Location has an insignificant negative effect on Consumer Loyalty, Service Quality has a significant positive effect on Purchasing Decisions, Service Quality has an effect positive and insignificant effect on Consumer Loyalty, Purchase Decision has a significant positive effect on Consumer Loyalty, Taste has a positive and insignificant effect on Consumer Loyalty through Purchasing Decisions, Location has a significant positive effect on Consumer Loyalty through Purchasing Decisions, Service Quality has a significant effect on Consumer Loyalty through Decisions Purchase.
PENGARUH MEDIA SOSIAL TERHADAP POLA KOMUNIKASI MAHASISWA UNIVERSITAS ABDURRACHMAN SALEH SITUBONDO Widiarti, Dian; Ramadhanti, Alifia Ayu; Hamid, Zainol Hasan; Adhitya, Dhimas; Farisi, Jufair; Putri, Dinda Purnama
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 3 (2024): MARET 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i3.4852

Abstract

Social media is one of the technological developments that has played a big role in making it easier for humans to communicate and socialize. Social media is online media that is used as a means of online social interaction on the internet. Users can communicate with each other, interact, share, network, and various other activities through social media. Communication is a process of conveying messages that involves several components or elements, such as communicator activities, messages, and communication. Communication is a very important force in human life and organizations, because it allows individuals to connect and inform each other. The research is based on the main discussion topic of the researcher's thinking about social media on student communication patterns at Abdurachman Saleh University. The data collection method used in the research was in the form of direct interviews with samples that the researchers felt were suitable as data collection media.
Co-Authors Adhitya, Dhimas Dian Widiarti Farisi, Jufair Lusiana Tulhusnah Minullah, Minullah Putri, Dinda Purnama Ramadhanti, Alifia Ayu