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All Journal LAN TABUR: Jurnal Ekonomi Syari’ah Al-Khidmah: Jurnal Pengabdian Kepada Masyarakat Jurnal Mahasiswa Entrepreneur
Choiriyah, Farida Umi
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PENGARUH BRAND IMAGE, LABEL HALAL DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MIXUE (STUDI KASUS KONSUMEN MIXUE JL. JAWA JEMBER) Ula, Nazzelia; Ashilah, Khittah; Choiriyah, Farida Umi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 11 (2023): NOVEMBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i11.3837

Abstract

This study aims to examine the effect of brand image, halal labels and prices on purchasing decisions. Brand Image is the identity of the company as a differentiator from competing companies. A halal label is a logo, writing that shows that a product is halal. Price is the sum of all the values that consumers exchange by using a good or service for various benefits. Purchasing decision is an action in analyzing their needs through the selection of a product so that there is an attraction to buy. The data source of this research uses primary and secondary data. Primary data through observation and questionnaires given directly to consumers of Mixue Jl Jawa Jember while secondary data through journals, articles and the internet. Researchers collected data by accidental sampling technique to consumers who had purchased mixue and by using the Malhotra formula distributing questionnaires to 85 respondents. This research uses multiple linear regression test. The results of the study show that partially brand image and price variables have a significant influence on purchasing decisions, while the halal label does not have a significant influence on purchasing decisions. Simultaneously brand image, halal label and price have a significant effect on purchasing decisions for Mixue Jl Jawa jember.
Pengaruh Influencer Marketing, Labelisasi Halal, dan Harga Terhadap Minat Beli Kosmetik Wardah (Studi Kasus Mahasiswi Universitas Islam Jember 2022) ajeng, iylvina; Choiriyah, Farida Umi; Wijiono, Slamet
LAN TABUR : Jurnal Ekonomi Syariah Vol. 5 No. 1 (2023): September
Publisher : Lembaga Pusat Penelitian dan Pengabdian kepada Masyarakat (LP2M) Institut Agama Islam (IAI) Al-Qodiri Jember, Jawa Timur Indonesia bekerjasama dengan Kopertais Wilayah 4 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53515/lantabur.2023.5.1.1-18

Abstract

This study aims to determine: (1) the influence of influencer marketing on the intention to buy wardah cosmetics among Jember Islamic University students class of 2022, (2) the effect of halal labeling on the intention to buy wardah cosmetics among Jember Islamic University students class of 2022, (3) the effect of price on interest in buying wardah cosmetics for female students at the Islamic University of Jember class of 2022, (4) the influence of Influencer marketing, halal labeling and prices on the interest in buying wardah cosmetics for female students at the Islamic University of Jember class of 2022. The approach used is quantitative descriptive. The population in this study were all university students Islam Jember Class of 2022. The sampling technique used non-probability sampling with a total sample of 96 respondents. From the results of the analysis it can be seen that: The influencer marketing variable (X1) has an effect on buying interest (Y). Halal labeling variable (X2) has no effect on purchase intention (Y). The price variable (X3) has no effect on buying interest (Y). Meanwhile, simultaneously influencer marketing, halal labeling, and price have a positive and significant effect on purchase intention.
Manajemen Penguatan Tata Kelola Keuangan Masjid Berbasis Transparansi dan Akuntabilitas Afiq, Ahmad Zubadul; Choiriyah, Farida Umi; Umbara, Bastomi Dani; Wijiono, Slamet
Al-Khidmah: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2025): September
Publisher : LP2M Institut Agama Islam Nazhatut Thullab Sampang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkuat tata kelola keuangan masjid berbasis prinsip transparansi dan akuntabilitas di Masjid Al Mujahidin, Desa Karanganyar, Kecamatan Ambulu, Kabupaten Jember. Masjid sebagai lembaga keagamaan dan sosial memiliki tanggung jawab besar dalam mengelola dana publik secara amanah, terbuka, dan dapat dipertanggungjawabkan. Namun, masih banyak masjid yang menghadapi kendala dalam pencatatan dan pelaporan keuangan karena minimnya pemahaman pengurus terhadap praktik akuntansi dan prinsip good governance. Metode pelaksanaan kegiatan meliputi observasi awal, identifikasi kebutuhan mitra, pelatihan penyusunan laporan keuangan, pendampingan praktik langsung, serta evaluasi hasil kegiatan. Pendekatan yang digunakan bersifat edukatif dan partisipatif, dengan melibatkan pengurus (takmir) secara langsung dalam proses pembelajaran dan implementasi sistem pelaporan keuangan. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam pemahaman pengurus terhadap prinsip transparansi dan akuntabilitas. Masjid mulai menggunakan format laporan keuangan yang lebih sistematis, menerapkan publikasi laporan secara terbuka kepada jamaah, serta membentuk mekanisme evaluasi rutin. Peningkatan keterbukaan ini berdampak pada meningkatnya kepercayaan jamaah terhadap pengelolaan dana masjid. Dengan demikian, penguatan tata kelola keuangan berbasis nilai-nilai Islam dapat menjadi model pemberdayaan lembaga keagamaan dalam mewujudkan good governance yang berlandaskan amanah dan integritas.
Co-Authors Afiq, Ahmad Zubadul ajeng, iylvina Ashilah, Khittah Ula, Nazzelia Umbara, Bastomi Dani Wijiono, Slamet