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Ramadhanti, Alifia Ayu
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Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

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PENGARUH KUALITAS PELAYANAN KERAGAMAN PRODUK DAN SUASANA TOKO DALAM MENENTUKAN LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA TOKO KOSMETIK SOMAYA SITUBONDO Ramadhanti, Alifia Ayu; Tulhusnah, Lusiana; Ediyanto, Ediyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 1 (2024): JANUARI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i1.4781

Abstract

The purpose of the study was to determine the effect of service quality, product diversity and shop atmosphere on consumer loyalty, with customer satisfaction as an intervening variable at Somaya Situbondo Cosmetic Shop. The sampling technique used in this study was a saturated sample. Data analysis and hypothesis testing in this study using the Structural Equation Model - Partial Least Square (PLS-SEM). The results showed that service quality has a positive and significant effect on customer satisfaction, product diversity has a positive and significant effect on customer satisfaction, shop atmosphere has a positive and significant effect on customer satisfaction, service quality has a positive but insignificant effect on customer loyalty, product diversity has a positive and significant effect on customer loyalty, Shop atmosphere has a positive and significant effect on customer loyalty, customer satisfaction has a positive but insignificant effect on customer loyalty, service quality has a positive but insignificant effect on customer loyalty through customer satisfaction, product diversity has a positive but insignificant effect on customer loyalty through customer satisfaction, shop atmosphere has a positive but insignificant effect on customer loyalty through customer satisfaction.
PENGARUH MEDIA SOSIAL TERHADAP POLA KOMUNIKASI MAHASISWA UNIVERSITAS ABDURRACHMAN SALEH SITUBONDO Widiarti, Dian; Ramadhanti, Alifia Ayu; Hamid, Zainol Hasan; Adhitya, Dhimas; Farisi, Jufair; Putri, Dinda Purnama
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 3 (2024): MARET 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i3.4852

Abstract

Social media is one of the technological developments that has played a big role in making it easier for humans to communicate and socialize. Social media is online media that is used as a means of online social interaction on the internet. Users can communicate with each other, interact, share, network, and various other activities through social media. Communication is a process of conveying messages that involves several components or elements, such as communicator activities, messages, and communication. Communication is a very important force in human life and organizations, because it allows individuals to connect and inform each other. The research is based on the main discussion topic of the researcher's thinking about social media on student communication patterns at Abdurachman Saleh University. The data collection method used in the research was in the form of direct interviews with samples that the researchers felt were suitable as data collection media.
Co-Authors Adhitya, Dhimas Dian Widiarti Ediyanto Farisi, Jufair Hamid, Zainol Hasan Lusiana Tulhusnah Putri, Dinda Purnama