Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Mahasiswa Entrepreneur
Indriani, Shafa Arina
Unknown Affiliation
Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH KERAGAMAN PRODUK, HARGA DAN LOKASI TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA TOKO BARU SENANG Indriani, Shafa Arina; Hamdun, Edy Kusnadi; Syahputra, Hendra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 8 (2024): AGUSTUS 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i8.5130

Abstract

The aim of the research is to determine the influence of product diversity, price and location on purchasing decisions through consumer decisions as an intervening variable at the Baru Senang Store. The sampling technique in this research is simple random sampling. Data analysis and hypothesis testing in this research used Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that product diversity has a significant positive effect on purchasing decisions, price has a significant positive effect on purchasing decisions, location has a significant positive effect on purchasing decisions, product diversity has a significant positive effect on consumer satisfaction, price has a significant effect positive effect on consumer satisfaction, location has a positive but not significant effect on consumer satisfaction, purchasing decisions have a significant positive effect on consumer satisfaction, product diversity has a significant positive effect on consumer satisfaction through purchasing decisions, price has a significant positive effect on consumer satisfaction through purchasing decisions, location has a positive effect on satisfaction consumers through purchasing decisions have a significant positive effect,
STRATEGI PEMASARAN MELALUI LIVE INSTAGRAM TERHADAP PENJUALAN PADA TOKO AW STORE SITUBONDO Maisaroh, Maisaroh; Rachman, Riza; Norchalicatin, Yuli; Anam, Muhammad Mishbahul; Indriani, Shafa Arina; Abaitunnisa, Fatima; Syaifurahman, Ahmad
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 12 (2022): DESEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i1.4229

Abstract

The AW store is a shop that operates in the thrift sector, where the shop sells various kinds of clothing such as shirts, trousers, and others. In marketing its products, the AW store carries out a marketing strategy, namely live Instagram. Live Instagram is a live broadcast activity on social media, especially Instagram. Where with live Instagram, sellers and buyers do not meet in person. Buyers can see what the AW store sells without having to come directly to the store.The research carried out was qualitative research, where data collection was obtained by means of interviews. The conclusion of this research is that the AW store carries out a marketing strategy for its store by means of live Instagram. This research shows that the live Instagram carried out by the AW store has had a big impact on increasing sales.
Co-Authors Abaitunnisa, Fatima Anam, Muhammad Mishbahul hamdun, Edy kusnadi Hendra Syahputra Maisaroh Maisaroh Norchalicatin, Yuli Rachman, Riza Syaifurahman, Ahmad