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All Journal Ganaya: Jurnal Ilmu Sosial dan Humaniora JUrnal Riset Ilmu Pendidikan
Fajar, Khairul
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Penerapan Metode Workshop dan Penelitian Dalam Meningkatkan Kemampuan Komunikasi Pemasaran Produk Olahan Singkong Alen-Alen di Desa Perlanaan Fajar, Khairul; Ritonga, Elfi Yanti
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 7 No 4 (2024)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v7i4.3560

Abstract

Perlanaan Village is a potential village with abundant natural resources. One of the leading commodities in the village is cassava. Most of the MSMEs in Perlanaan Village produce alen-alen because they have promising business prospects. However, in practice, MSMEs have not been able to create good marketing conditions. MSMEs' limited knowledge in utilizing social networks is an inhibiting factor in the development of alen-alen businesses. This research was conducted in November - December 2023 in Perlanaan Village. This research aims to analyze marketing communication strategies in increasing sales of processed alen-alen cassava products in Perlanaan Village. The research method used is a case study. Data collection methods are carried out through interviews, observation and documentation. The data used in this research are primary data and secondary data. The sampling technique uses non-probability using purposive sampling. The respondents used consisted of a group of PKK women and 5 MSMEs. The data analysis method used is a qualitative descriptive analysis method. The research results show that the use of social media is a marketing communication strategy that is quite effective in attracting consumer attraction. Marketing communication is also very important in the marketing strategy for processed Alen-Alen cassava products. Community empowerment activities have the potential to increase the community's knowledge and interest in learning in utilizing the abundance of cassava into more innovative food snack products as well as the rise of social media which has become a strategic tool in marketing communications.
Online Media Program Production and Marketing Process Ritonga, Mahzura Alfirah; Kustiawan, Winda; Salsabila, Khalishah; Fajar, Khairul; Nisa, Khairun; Ritonga, Novendra Hariyadi; Auliya, Tadzkiya
Jurnal Riset Ilmu Pendidikan Vol. 5 No. 1 (2025): Jurnal Riset Ilmu Pendidikan
Publisher : Lembaga Riset Mutiara Akbar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/jrip.v5i1.875

Abstract

The process of radio production and the marketing of online media programs are interconnected in the modern media industry, starting with the planning of engaging content, recording, and editing to ensure optimal audio quality. Digital marketing strategies, including social media and collaboration with influencers, are essential for reaching new listeners and building a community. Understanding trends and audience preferences is also crucial in developing relevant programs. This research employs a literature review method to analyze the challenges and opportunities in the production and marketing of radio programs, demonstrating that the synergy between these two aspects and the utilization of modern technology are vital for creating engaging content in the digital era
Co-Authors Auliya, Tadzkiya Khairun Nisa Kustiawan, Winda Ritonga, Elfi Yanti Ritonga, Mahzura Alfirah Ritonga, Novendra Hariyadi Salsabila, Khalishah