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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik Joyful Learning Journal
Wahyuni, Melisa
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Decision Sciences, Operations Research & Management Education

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Pemanfaatan Aplikasi Canva Dalam Promosi Usaha Online Di Kota Bengkulu Wahyuni, Melisa; Yanto, Yanto; Maryaningsih, Maryaningsih
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 10 No 2 (2023): Desember
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v10i2.5201

Abstract

Canva is an online application that can be used to create graphic designs for various needs such as logos, social media content, banners, posters and flyers. This study aims to describe the utilization of the canva application in online business promotion to increase sales. This research is qualitative research. based on TerenceShimp's Marketing Communication Dimensions Theory (2003). The results of this study indicate that the utilization of the canva application has been effective and has contributed to increasing sales and strengthening marketing strategies for online business owners in the city of bengkulu, especially for MSMEs. The results of individual sales of the canva application are an effective tool for creating attractive and professional promotional materials. Its use includes selecting backgrounds, editing designs with text, images, and other design elements, changing colors, fonts, and layouts as needed. Advertising that Canva has an advantage in creating advertising designs compared to other applications. Sales promotion where Canva helps them create professional designs, increase buyer confidence, build a strong visual identity, and visually communicate product benefits to buyers. Sponsorship marketing where wise use of Canva in a larger marketing strategy can contribute significantly to sales growth and brand awareness, Publicity, Canva provides a useful tool for creating attractive promotional designs. Thus, this strategy can be an effective step in growing the business of the business owner. and communication at the point of purchase Canva application is an invaluable tool for MSMEs and small businesses to improve quality and efficiency in the field of design and promotion.
PEMANFAATAN MEDIA TREASURE MAP MATERI TITIK KOORDINAT PADA HASIL BELAJAR KELAS VI DI SD 3 BARONGAN Wahyuni, Melisa; Pratiwi, Ika Ari; Setiyani, Vika; Sofiyati, Dewi
Joyful Learning Journal Vol. 14 No. 2 (2025): Joyful Learning Journal: Juni 2025
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jlj.v14i2.24375

Abstract

Pembelajaran matematika yang kurang diminati oleh siswa mempengaruhi hasil belajar bahkan kemampuan sosial antar temannya. Penelitian dilaksanakan dengan tujuan untuk mengkaji pemanfaatan media Treasure Map pada materi titik koordinat dalam meningkatkan hasil belajar siswa kelas VI di SD 3 Barongan. Metode pembelajaran yang digunakan adalah Team Games Tournament (TGT), sebuah model pembelajaran yang melibatkan kompetisi antar kelompok untuk mendorong keterlibatan aktif siswa. Penelitian ini menggunakan pendekatan tindakan kelas dengan model Kurt Lewin yang dilaksanakan selama dua siklus. Subjek penelitian meliputi 21 siswa kelas VI di SD 3 Barongan. Hasil penelitian menunjukkan bahwa penggunaan media Treasure Map secara signifikan meningkatkan hasil belajar siswa, dengan rata-rata nilai pre-test 64% menjadi 85% pada siklus I dan 98% pada siklus II. Selain itu, aktivitas belajar siswa mengalami perubahan positif, ditandai dengan meningkatnya partisipasi aktif, kerja sama kelompok, dan kemampuan berpikir kritis dari kategori cukup menjadi sangat baik. Metode TGT juga terbukti efektif dalam meningkatkan keterampilan mengajar guru, terutama dalam mengelola kelas, memfasilitasi diskusi kelompok dan memotivasi siswa melalui permainan edukatif Treasure Map. Dengan demikian, kombinasi media Treasure Map dan metode TGT memberikan kontribusi positif terhadap kualitas pembelajaran di kelas VI SD 3 Barongan.  
Co-Authors Maryaningsih, Maryaningsih Pratiwi , Ika Ari Setiyani, Vika Sofiyati, Dewi YANTO YANTO