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All Journal Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Jurnal IlmiahManajemen, Bisnis dan Ekonomi Kreatif Future Academia : The Journal of Multidisciplinary Research on Scientific and Advanced
Indriasari , Ika
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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ANALISIS KINERJA KARYAWAN PT. ETOS NASIONAL KOTA SEMARANG Iskandar, Muhammad Nur; Indiworo, Hawik Ervina; Indriasari , Ika
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 3 No. 2 (2023): Juni: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v3i2.413

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh konflik peran ganda, kesempatan pengembangan karir, dan penempatan kerja terhadap kinerja karyawan PT. Etos Nasional Semarang. Jenis penelitian ini yaitu kuantitatif, populasi dari penelitian ini yaitu seluruh karyawan PT. Etos Nasional Semarang yang berjumlah 240 orang. Penelitian ini menggunakan teknik Non Probability Sampling dengan jumlah sampel 240 orang. Pengukuran pada penelitian ini menggunakan skala likert yang kemudian diolah dengan alat analisis IBM SPSS Statistics Version 22 menggunakan analisis regresi linier berganda. Hasil dari penelitian ini menunjukan bahwa terdapat pengaruh antara konflik peran ganda terhadap kinerja, tidak terdapat pengaruh antara kesempatan pengembangan karir terhadap kinerja, terdapat pengaruh antara penempatan kerja terhadap kinerja. Dapat dilihat pada tabel Summary dengan nilai Adjusted R square 0,061 X 100% = 6,1%.
Dampak Pemasaran Word of Mouth Dan Mutu Produk Terhadap Keputusan Pembelian Serta Kepuasan Pelanggan Sebagai Variabel Intervening Pada Rumah Makan Sate Tegar Kunduran, Blora Muhamad Bagas Handoko; Indriasari , Ika; indiworo , Hawik Ervina
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif Vol. 4 No. 1 (2025): Jurnal Ilmiah Manajemen, Bisnis dan Ekonomi Kreatif
Publisher : Fakultas Ekonomi dan Bisnis Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/jibeka.v4i1.1263

Abstract

The culinary business is a business that is widely carried out by some people because it is easier and faster to be recognized, and to instill a good impression on consumers faster. The type of research used in this study is quantitative research. The analysis method used is the multiple regression analysis method. The population in this study were consumers of Sate Tegar Restaurant. The sample of this study was 200 consumers. This study in sampling using probability sampling. The sampling technique used was Slovin. The results of this study are word of mouth affects customer satisfaction, product quality does not affect customer satisfaction, customer satisfaction affects purchasing decisions, word of mouth affects purchasing decisions, product quality does not affect purchasing decisions, word of mouth on purchasing decisions through customer satisfaction does not have a significant effect, product quality on purchasing decisions through customer satisfaction don’t have a significant effect.Keywords: Word of Mouth, Price, Product Quality, Customer Satisfaction, Purchasing Decisions.
Analisis Strategi Pemasaran Untuk Meningkatkan Penjualan Produk (Studi Kasus : Toko AL Cabang Sekopek) Ariefiana, Laila Nikmatul; Sijabat, Rauly; Indriasari , Ika
Future Academia : The Journal of Multidisciplinary Research on Scientific and Advanced Vol. 3 No. 1 (2025): Future Academia : The Journal of Multidisciplinary Research on Scientific and A
Publisher : Yayasan Sagita Akademia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61579/future.v3i1.220

Abstract

Penelitian ini bertujuan untuk mengetahui strategi pemasaran yang digunakan untuk meningkatkan penjualan Toko AL cabang sekopek. Metode penelitian yang digunakan adalah teknik kualitatif deskriptif. Partisipan dalam penelitian ini adalah pemilik, administrator, dan tiga pelanggan Toko AL. Teknik pengumpulan data yang digunakan adalah observasi, survei, dan dokumentasi. Peneliti menemukan bahwa Toko AL menggunakan 4P (produk, harga, tempat, dan promosi) dalam strateginya.. Dimana dari keempat strategi yang sudah diterapkan, strategi yang paling efektif dan optimal untuk meningkatkan penjualan produk adalah strategi produk dan strategi promosi. Strategi produk yaitu produk yang diperjualbelikan selalu update dan mengikuti trend sehingga penjualan produk di Toko AL meningkat dan permintaan akan produk tersebut naik. Sedangkan strategi promosi karena update nya informasi stok barang terbaru dan promo diskon di social media, serta pemasangan baliho dimana-mana terutama di depan Toko AL membuat konsumen tertarik untuk membeli produk apalagi untuk memperoleh informasi tersebut sangatlah mudah.
Literasi Keuangan, Persepsi Risiko Keuangan, dan Perilaku Keuangan Terhadap Keputusan Investasi Cicil Emas Ni'mah, Fika Ulin; Indriasari , Ika; Nastiti, Prianka Ratri
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i3.1339

Abstract

This study aims to determine the influence of Financial Literacy, Financial Risk Perception, and Financial Behavior on Gold Installment Investment Decisions. The approach used is quantitative with primary data sources collected through questionnaires. The population used in this study consists of customers of PT Bank Syariah Indonesia KC Pati Sudirman who have made gold installment investments. This study employs Non-Probability Sampling with a sample size of 160 respondents. Measurements in this study used a Likert scale, wich was then processed using IBM SPSS Statistics Version 25 with multiple linear regression analysis. The results of this study indicate that there is a positive and significant influence between financial literacy and investment decisions, financial risk perception has a positive and significant influence on investment decisions, and financial behavior has a positive and significant influence on investment decisions. The results of the coefficient of determination (R2) test yielded an Adjusted R2 value of 0,461 or 46,1%, indicating that the investment decisions variable is influenced by financial literacy, financial risk perception, and financial behavior, while the remainder is influenced by variables outside the scope of this study.
Dampak Pemasaran Word of Mouth Dan Mutu Produk Terhadap Keputusan Pembelian Serta Kepuasan Pelanggan Sebagai Variabel Intervening Pada Rumah Makan Sate Tegar Kunduran, Blora Muhamad Bagas Handoko; Indriasari , Ika; indiworo , Hawik Ervina
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif Vol. 4 No. 1 (2025): Jurnal Ilmiah Manajemen, Bisnis dan Ekonomi Kreatif
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/jibeka.v4i1.1263

Abstract

The culinary business is a business that is widely carried out by some people because it is easier and faster to be recognized, and to instill a good impression on consumers faster. The type of research used in this study is quantitative research. The analysis method used is the multiple regression analysis method. The population in this study were consumers of Sate Tegar Restaurant. The sample of this study was 200 consumers. This study in sampling using probability sampling. The sampling technique used was Slovin. The results of this study are word of mouth affects customer satisfaction, product quality does not affect customer satisfaction, customer satisfaction affects purchasing decisions, word of mouth affects purchasing decisions, product quality does not affect purchasing decisions, word of mouth on purchasing decisions through customer satisfaction does not have a significant effect, product quality on purchasing decisions through customer satisfaction don’t have a significant effect.Keywords: Word of Mouth, Price, Product Quality, Customer Satisfaction, Purchasing Decisions.
Co-Authors Ariefiana, Laila Nikmatul Iskandar, Muhammad Nur Muhamad Bagas Handoko Ni'mah, Fika Ulin Prianka Ratri Nastiti, Prianka Ratri Rr Hawik Ervina Indiworo