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All Journal Jurnal Kajian Pariwisata dan Perhotelan Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Novadilastri
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Pengaruh Daya Tarik Wisata Terhadap Kepuasan Wisatawan Pantai Ujung Batu Kota Padang Idris, Mohammad Azry; Novadilastri; Riesa, Rafidola Mareta
Jurnal Kajian Pariwisata Dan Perhotelan Vol. 3 No. 2 (2025): September-Desember 2025
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to determine the effect of tourist attraction on tourist satisfaction at Ujung Batu Beach, Padang City. The method used in this study is a quantitative method with a descriptive approach, and data were collected through questionnaires distributed to 100 respondents. The analysis method used is simple regression analysis. Data testing was conducted using validity and reliability tests, followed by classical assumption tests, namely normality and linearity tests, then hypothesis testing and determination coefficient tests using SPSS 22 as a data processing tool. The results show a positive and significant influence of service quality on visitor satisfaction, with a t-value of 15.804 > t-table 1.661 and a significance value of 0.000 (less than 0.05). The R Square value is 0.718, which means that the influence of the tourist attraction variable (X) on tourist satisfaction is 71.8%, while the remaining 28.2% is influenced by other variables not discussed in this study.
Co-Authors Adinda Vania Asyih Zatayu Della DelfiYanti Faisal Fausiah Yasmin Habibah Idris, Mohammad Azry Ilham Saputra Lucia Septi Arvi M.Harif Ramadhan Mia Nurlita Monalisa Muhammad Faridz Azizi Muhammad Rezha Arifin Nada Alifia Nafisah Altin Natasya Felisha Ningrum, Nurmah Novi Ardi Winata Novita Ramadhani Rahmawati Zamri Reghina Syakhila Riesa, Rafidola Mareta Selpanik maharani Silfia Nabila Ramadani Siti Husnul Afifah Thaher Stevinda Mei Yulandari Sularno Sularno Sularno, Sularno Tarishah Indah Ashira Wela Purnamasari