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All Journal Jurnal Pengabdian Kepada Masyarakat Journal Innovation In Education
Adi Budi Satrio
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Pengaruh Endorsement “Tasya Farasya Approved” Terhadap Brand Awareness Produk Somethinc Calm Down Cream (Survei Followers Instagram @tasyafarasya) Wina Puspita Sari; Muria Putriana; Adi Budi Satrio; Djahwan Kamil; Indira Haniya Arasi; Muhamad Zidan Pahlevi; Muhammad Ihsan Darus; Syahwa Putri Ismaiga
Journal Innovation In Education Vol. 2 No. 2 (2024): Juni : Journal Innovation in Education (INOVED)
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/inoved.v2i2.1503

Abstract

This study aims to determine the impact of the "Tasya Farasya Approved" endorsement on brand awareness of Somethinc Calm Down Cream, with a case study focusing on the followers of the Instagram account @tasyafarasya. This research employs a quantitative method with an explanatory research types. The Slovin formula and simple random sampling technique were utilized, distributing questionnaires to 100 respondents, with the sample collection conducted online. The data analysis technique used is simple linear regression analysis, performed using SPSS 27 with 50 statements from both variables. The results of this study indicate that the endorsement variable has a positive effect on increasing brand awareness of Somethinc Calm Down Cream skincare products among the followers of the Instagram account @tasyafarasya. The "Tasya Farasya Approved" endorsement label is effective in increasing brand awareness of the Somethinc Calm Down Cream product.
Penerapan Etika Komunikasi dalam Kegiatan Table Manner sebagai Upaya Meningkatkan Keterampilan Mahasiswa Muria Putriana; Wina Puspita Sari; Adi Budi Satrio; Qoryna Noer Seyma El Farabi
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2 (2024): November 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v4i2.3269

Abstract

The application of communication ethics in table manner activities is a form of etiquette learning related to how a person behaves and interacts politely at the dinner table. Table manner activities not only teach skills in the use of tableware, but also how to communicate politely, maintain ethics, and show respect for the interlocutor in formal situations. Communication etiquette in table manner includes the right choice of words, good body posture, and how to convey a message without disturbing the comfort of others around you. This study aims to identify the importance of communication ethics in table manner activities, as well as its impact on the formation of a positive self-image and better interpersonal relationships. By applying good communication ethics through table manners, individuals are expected to improve the quality of their social interactions in various formal and informal situations, especially in the field of public relations. The implementation of the manner table at the Horison Hotel Bekasi, West Java and the method was carried out using direct observation, in-depth interviews and documentation. The results and discussions obtained from the table manner participants were 64 people, one of the results was the application of table manner to increase awareness of the importance of ethics in communicating in the professional world. Participants who participated in table manner activities showed a better understanding of manners, both in the use of tableware and in conveying polite and polite communication.
Co-Authors Djahwan Kamil Indira Haniya Arasi Muhamad Zidan Pahlevi Muhammad Ihsan Darus Muria Putriana Qoryna Noer Seyma El Farabi Syahwa Putri Ismaiga Wina Puspita Sari