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All Journal Journal Economic Excellence Ibnu Sina
Taufik Nur Muftianto
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Packaging Dan Label Halal Terhadap Keputusan Pembelian Produk Pop Mie Di Wilayah Surakarta Monyka Dayu Astuti; Winda Saputri; Taufik Nur Muftianto
Journal Economic Excellence Ibnu Sina Vol. 2 No. 1 (2024): Maret : Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i1.968

Abstract

The aim of this study is to explore the impact of halal packaging and labels on purchasing decisions for Pop Mie products in Surakarta. This research adopts a quantitative method, collecting primary data through the distribution of questionnaires to 52 respondents. Analysis is conducted using Intelligent Partial Least Squares (PLS) to evaluate hypotheses, employing a quantitative approach. The results of the PLS analysis indicate that halal packaging and labels have a significant positive influence on purchasing decisions.
Co-Authors Monyka Dayu Astuti Winda Saputri