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All Journal EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Pengabdian kepada Masyarakat Nusantara International Journal of Applied Business and International Management Jurnal Manajemen Pemasaran dan Perilaku Konsumen Jurnal Management Risiko dan Keuangan Jurnal Kewirausahaan dan Inovasi
Waluyowati, Nur Prima
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Journal : Jurnal Manajemen Pemasaran dan Perilaku Konsumen

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KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN COFFEE SHOP Waluyowati, Nur Prima; Bustomi, Muhammad Irsyad Gulam
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 1 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (342.385 KB) | DOI: 10.21776/jmppk.2022.1.1.14

Abstract

The aims of this study are to find out the cause and effect of service quality with customer satisfaction at the Omah Boto Coffee Shop based on the dimensions of service quality. The analysis obtained in this analysis examines the influence of the five dimensions of service quality, namely: tangibles (physical evidence), reliability (reliability), responsiveness (responsiveness), assurance (guarantee) and empathy (empathy) on customer satisfaction. Design/Methodology Quantitative methods were applied in this study. The distribution of questionnaires to 60 respondents was used to evaluate customer satisfaction about service quality at coffee shops and analyze data using multiple linear regression to determine the effectiveness of service quality on customer satisfaction. The findings examine that of the five dimensions of service quality, all have an influence on customer satisfaction, but only the assurance dimension has a major impact on customer satisfaction at Omah Boto Coffee shop. The results of this study can be used as a reference in the future related to service quality. The results of this study can also be a source of reference in increasing knowledge about the quality of service in the culinary field in Tuban City. The results of this study can also be input for the Omah Boto Coffee shop in providing services to shop customers.
EFEKTIVITAS PENERAPAN DIRECT MARKETING PADA PENJUALAN REKENING RENCANA TABUNGAN HAJI (RTJH) BANK SINARMAS SYARI’AH MALANG Eridany, Athallah Noval; Waluyowati, Nur Prima
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 3 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2022.01.3.05

Abstract

Banks as service business actors in the financial sector, also need the right marketing strategy to be able to reach the target market they want. Bank Sinarmas Syari'ah Malang seeks to market and offer products for the Hajj Savings Plan Account (RTJH) to the public, especially Muslims by conducting direct marketing. The choice of a direct marketing strategy raises the question why Bank Sinarmas Syari'ah Malang prefers to use a direct marketing strategy compared to other marketing strategies. This study aims to determine the effectiveness of implementing direct marketing strategies in selling products for the Hajj Savings Plan Account (RTJH) of Bank Sinarmas Syari'ah Malang. The theory used to support this research is a theory related to marketing and direct marketing. The object of this research is Bank Sinarmas Syari'ah Malang. This study uses a qualitative descriptive approach which uses primary data through interviews, observation and documentation. The data analysis technique used in this research is data triangulation where there is data reduction, data presentation and conclusion drawing. The results of this study indicate that the application of direct marketing strategies to product sales of the Hajj Savings Plan Account (RTJH) can be said to be effective.
Pengaruh Store Layout dan Service Quality terhadap Customer Shopping Orientation Rivaldo, Moch. Thariq Hakim; Waluyowati, Nur Prima
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.1.02

Abstract

The goal of this research is to identify the effects of store layout and service quality on customer shopping orientation among Super Indo supermarket customers. This research is considered as explanatory research since it tries to explain the causal relationship between variables through hypothesis testing. Using non-probability sampling method and purposive sampling technique, 120 people with the minimum age of eighteen years who live in Malang City and have the experience of shopping at the said supermarket were selected as the respondents. The data was harvested from Likert-scaled questionnaires; the instrument has been tested for its validity and reliability. The hypothesis testing was conducted using the f test, and the data analyses were performed in SPSS 26. This study finds that store layout simultaneously and partially influences shopping orientation and that service quality partially has no significant effect on customer shopping orientation, but its partial effect on it is significant. Further, store layout has the dominant effect.   Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh store layout dan kualitas pelayanan terhadap customer shopping orientation pada konsumen supermarket Super Indo. Jenis penelitian ini adalah explanatory research yang menjelaskan hubungan sebab akibat antar variabel melalui pengujian hipotesis. Penelitian ini menggunakan sampel vsebanyak 120 responden yang berusia minimal 18 tahun dan pernah berbelanja di Super Indo serta berdomisili di Kota Malang. Teknik pengambilan sampel menggunakan non-probability sampling dengan metode purposive sampling. Metode pengumpulan data penelitian ini menggunakan kuesioner yang diukur dengan skala likert. Uji instrumen dalam penelitian ini menggunakan validitas dan reliabilitas. Pengujian hipotesis pada penelitian ini menggunakan uji f. Analisis data dilakukan menggunakan SPSS 26. Hasil penelitian ini menunjukkan store layout berpengaruh signifikan terhadap pembelian customer shopping orientation secara simultan dan parsial. Store layout berpengaruh paling dominan, lalu untuk service quality tidak berpengaruh secara signifikan terhadap customer shopping orientation secara parsial tetapi berpengaruh signifikan secara parsial.
Efektivitas Implementasi Strategi Non-Celebrity Endorsement Terhadap Market Share Dan Product Sales Pada Usaha Mikro Kecil Menengah Pratama, Maman Sigit; Waluyowati, Nur Prima
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.2.14

Abstract

The increasing and developing technological advancement has created awareness among entrepreneurs to use its products. Micro, small, and medium-sized entrepreneurs in Malang City use such ease in information accesses and technological progress through social media for communication in their marketing activities. Further, Endorsement is one of the concepts in marketing strategy that is implemented through the utilization of social media. The objective of this research is to identify the effectiveness of non-celebrity Endorsement on the market share and product salesof micro, small, and medium-sized enterprises in Malang City. The data of this qualitative descriptive research was harvested from interviews, observations, and document studies. The research objects are micro, small, and medium-sized entrepreneurs in Malang City that use non-celebrity Endorsement as their marketing strategy. The analyses were performed using data reduction, data presentation, and conclusion drawing, while the data validation was conducted through source triangulation and data triangulation. This study finds that non-celebrity Endorsement is effective in increasing the market share and product salesof micro, small, and medium-sized enterprises in Malang City.   Abstrak Kemanjuan teknologi yang semakin pesat dan terus mengalami perkembangan memberikan kesadaran bagi para pelaku usaha untuk ikut memanfaatkan kemajuan teknologi. Kemudahan akses informasi dari kemajuan teknologi dimanfaatkan oleh pelaku Usaha Mikro Kecil Menengah (UMKM) di Kota Malang dengan menggunakan media sosial sebagai alat komunikasi dalam kegiatan pemasaran. Endorsement merupakan konsep strategi pemasaran yang diimplementasikan melalui pemanfaatan media sosial. Penelitian ini bertujuan untuk menetahui efektivitas dari implementasi Non-Celebirty Endorsement terhadap market share dan product salesdari Usaha Mikro Kecil Menengah (UMKM) di Kota Malang. Penelitian ini menggunakan pendekatan kualitatif dengan jenis penelitian deskriptif dimana menggunakan data primer melalui wawancara, observasi, dan dokumentasi. Objek penelitian ini adalah pelaku usaha Mikro Kecil Menengah (UMKM) di Kota Malang yang menggunakan Non-Celebirty Endorsement sebagai strategi pemasaran. Tenik analisis pada penelitian ini menggunakan reduksi data, penyajian data, dan kesimpulan serta keabsahan data menggunakan triangulasi sumber dan triangulasi data. Hasil dari penelitian ini menunjukan bahwa implemntasi Endorsement non-Celebriity efektif sebagai strategi pemasaran terhadap market share dan product salesdari Usaha Mikro Kecil Menengah (UMKM) di Kota Malang.
Pengaruh Kelengkapan Barang, Kualitas Pelayanan, Dan Harga Terhadap Keputusan Pembelian Zahirulhaq, Agha Asfa; Waluyowati, Nur Prima
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 3 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.3.09

Abstract

Retail shop business in Indonesia improves every year, and this signifies the increasing competition among the stores. Such rivalry urges the retail shops to manage problems related to consumer’s purchase decision. The businesses will be able to attract consumers more easily if they know how their clients choose and consume products. The objective of this research is to identify how far goods completeness, price, and service quality simultaneously and partially influence the purchase decision. Using Roscoe’s method, the sample of this quantitative descriptive study was set to 40 people; they are the customers of Tosca Mart. The data analyses were performed utilizing multiple linear regression, t-test, F-test, and coefficient of determination test. The results indicate that goods completeness positively and insignificantly influences people’s decision to purchase their needs from Tosca Mart, that service quality positively and significantly affects the said purchase decision, that price positively and significantly influences the purchase decision, and that goods completeness, service quality, and price have significant impacts on the purchase decision.   Abstrak Usaha jenis toko ritel di indonesia kian meningkat setiap tahunnya, hal ini menandakan bahwa persaingan toko ritel toserba semakin ketat. Persaingan ini menjadikan perusahaan toko ritel harus dapat mengelola masalah-masalah yang berhubungan dengan konsumen dalam melakukan keputusan pembelian. Perusahaan akan dapat lebih mudah menarik minat beli konsumen untuk membeli dengan mengetahui bagaimana konsumen memilih dan mengkonsumsi suatu produk.Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh kelengkapan barang terhadap keputusan pembelian konsumen, seberapa besar pengaruh harga terhadap keputusan pembelian konsumen, seberapa besar pengaruh kualitas pelayanan terhadap keputusan pembelian konsumen, dan seberapa besar pengaruh kelengkapan barang, harga, dan kualitas pelayanan terhadap keputusan pembelian konsumen. Jenis penelitian yang digunakan adalah penelitian desktiptif kuantitatif dengan jumlah sampel 40 orang pelanggan Tosca Mart yang telah ditetapkan dengan metode Roscoe. Teknik analisis data yang digunakan adalah analisis regresi linier berganda, uji-t, uji-f, dan uji koefisien determinasi. Hasil penelitian menunjukkan bahwa terdapat pengaruh tidak signifikan dan positif antara variabel kelengkapan barang terhadap keputusan pembelian konsumen. Variabel kualitas pelayanan menunjukkan pengaruh yang signifikan dan positif terhadap keputusan pembelian konsumen. Variabel harga menunjukkan adanya pengaruh yang signifikan dan positif terhadap keputusan pembelian konsumen. Variabel kelengkapan barang, kualitas pelayanan, dan harga mempunyai pengaruh yang signifikan terhadap keputusan pembelian konsumen Tosca Mart.
Co-Authors Adiwangsa, Adiwangsa Azhari, Akmala Zulfa Bratandari, RR. Adristi Brilianto, Rafi Bustomi, Muhammad Irsyad Gulam Eridany, Athallah Noval Hakim, Oneilla Salsa Olga Nur Intan Lifinda Ayuning Putri Lubis, Moch. Dhanu Mashoeda, Ivena Miftahul Huda Mustofa, Assyfatul Qolbi Nur Ramadhan, Andi Naufal Pratama, Maman Sigit Queer, Wafa Almira Rachman, Helmy Aulia Riandi, Muhammad Hafiz Rivaldo, Moch. Thariq Hakim Rochman, Bagus Ananta Saiful Saldianovitta, Ine Rahmadania Salisa, Meilenia Rahma Sulu, Rudi Bida Wijayanti, Risna Zahirulhaq, Agha Asfa