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All Journal Erudio: Journal of Educational Innovation Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Manajemen Pemasaran dan Perilaku Konsumen Jurnal Management Risiko dan Keuangan Jurnal Kewirausahaan dan Inovasi
Waluyowati, Nur Prima
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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The Affect of TQM Dimensions on Company Performance Improvement Jestawana, Ainur Salwa; Waluyowati, Nur Prima
Jurnal Management Risiko dan Keuangan Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmrk.2025.04.4.07

Abstract

This quantitative study aims to analyze the influence of customer focus, teamwork, continuous improvement, training and education, and employee empowerment on the performance of CV Kirana Bahari Indonesia. These five variables represent the core principles of Total Quality Management (TQM), which are believed to enhance quality and organizational competitiveness. The data were collected through questionnaires distributed to 82 respondents who are permanent employees of the company and analyzed using multiple linear regression with SPSS. The study finds that all five TQM variables simultaneously have a significant effect on company performance. However, only customer focus and employee empowerment show a significant partial effect, while teamwork, continuous improvement, and training and education do not have a significant impact. These findings indicate that the implementation of TQM at CV Kirana Bahari Indonesia has not been evenly or optimally executed across all aspects. There remains a gap between employee perceptions and the actual impact on performance improvement. This study contributes theoretically by emphasizing that the effectiveness of TQM depends greatly on organizational context, the quality of implementation, and the active involvement of all company elements.
The Effects of Product Development on Customer Satisfaction Motoh, Evelyn Regina; Waluyowati, Nur Prima
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.12

Abstract

Purpose – This study aims to examine the effect of product development on consumer satisfaction among Fresh Care Smash consumers, focusing on product quality, variety, convenience, style, and design as key product development indicators. Design/Methodology/Approach – This study employs a quantitative research approach. Data were collected through questionnaires distributed to 100 respondents selected using a purposive sampling technique. The research instruments were tested for validity and reliability, followed by classical assumption tests, including normality, heteroscedasticity, and linearity tests. Data analysis was conducted using the coefficient of determination and t-test with SPSS version 30.0.0. Findings – The results indicate that product development has a significant effect on consumer satisfaction. Furthermore, product development indicators, including product quality, variety, style, and design, have positive and significant effects on consumer satisfaction. These findings demonstrate that improving product attributes and adapting products to consumer expectations can increase satisfaction and support customer loyalty in competitive markets. Originality/Value: This research provides value by empirically examining various dimensions of product development such as quality, variety, style, and design in relation to customer satisfaction in the context of Fresh Care Smash, a focus that remains understudied. The findings offer original insights that can guide companies in designing more customer-oriented product strategies to strengthen loyalty and market competitiveness.
Developing A Business Plan for Micro Powdered Spice Enterprises Attamimi, Muniroh; Waluyowati, Nur Prima
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.17

Abstract

Purpose – This study aims to design a comprehensive business plan for Herbi, a micro-enterprise producing powdered Indonesian spices, to address challenges in production, marketing, finance, and operations and support business growth. Design/Methodology/Approach – This study employs a descriptive qualitative research method. Data were collected through observation, interviews, and literature review. A purposive sampling technique was used to select six informants, including customers, potential customers, and owners of similarly scaled spice businesses in Malang, East Java. Findings – The results reveal that the absence of structured business planning has caused inefficiencies and reactive decision-making at Herbi. The proposed business strategy includes product development, distribution channel optimization, digital tool integration, and structured financial and organizational planning. The formulated business plan demonstrates investment feasibility potential and improvements in operational effectiveness. Originality/Value This study provides a practical and context-specific business planning model for powdered spice micro-enterprises, an area rarely explored in prior research. The proposed strategies offer actionable guidance for improving operations, financial management, and market readiness, serving as a valuable reference for similar small businesses.  
Analysis of The Effect of Servicescape on Retail Customer Satisfaction Pramana, I Made Gede Andita; Waluyowati, Nur Prima
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.3.23

Abstract

The purpose of this research is to determine the effect of Servicescape on customer satisfaction at GrandLucky Superstore Sunset Road Kuta. The type of this research is explanatory research which explains the position of the variables studied and the influence of one variable on another through hypothesis testing. The number of samples in this study was 102 respondents and the sampling technique used was purposive sampling with the characteristics of the selected sample being at least 18 years old and at least having made purchases more than twice. The test tools used to test research instruments are validity tests, reliability tests and classical assumption tests. The data analysis technique uses multiple linear regression analysis, model accuracy testing uses the f test, and hypothesis testing uses the t test which is calculated using the SPSS program. The research results show that the Servicescape variables consisting of Physical Dimension, Social Dimension, Socially Symbolic Dimension, and Natural Dimension simultaneously have a positive and significant effect on customer satisfaction. However, there is one Servicescape variable, namely the Socially Symbolic Dimension, which does not have a significant effect on GrandLucky Superstore customer satisfaction.
The Effect of E-Servicescape on Customer Satisfaction through E-Service Quality: Evidence from Shopee Marketplace Users Mahotama Putera, Anak Agung Gde Raditya; Waluyowati, Nur Prima
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.1.06

Abstract

Purpose – This study aims to examine the influence of e-servicescape on customer satisfaction and investigate the mediating role of e-service quality in the context of the Shopee marketplace.   Design/methodology/approach – This study employs a quantitative research design using an associative approach to examine the relationships among the proposed variables. The population consists of Shopee marketplace users in Malang City. Using a purposive sampling technique, data were collected from 150 respondents through Likert-scale questionnaires measuring their attitudes and perceptions. The proposed model was analyzed using Structural Equation Modeling (SEM) with SmartPLS 4.0.   Findings – The results reveal that e-servicescape has a positive and significant effect on customer satisfaction and e-service quality. Furthermore, e-service quality positively and significantly influences customer satisfaction and serves as a mediating variable in the relationship between e-servicescape and customer satisfaction. These findings indicate that an effective digital service environment enhances perceived service quality, which in turn improves customer satisfaction.   Originality/value  – This study extends the understanding of the e-servicescape concept by integrating it with e-service quality as a mediating factor in the context of online marketplaces. The findings provide valuable implications for e-commerce platforms in improving customer experience through optimized digital design and service quality.
Service Quality Analysis of Goods Delivery Services Using the Servqual Method Zulfiasari, Rahmarida Dwina; Waluyowati, Nur Prima
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.4.01

Abstract

This study aims to identify the level of customer satisfaction with service quality based on service quality attributes and provide recommendations for improvements to service quality attributes that are most influential in the process of improving JNE Ekspress Hub Pajajaran Malang City services. This type of research is quantitative with a descriptive approach. This research uses a sample of 100 respondents who are at least 18 years old, have used the services of JNE Ekspress Hub Pajajaran Malang City, and live in Malang City. The sampling technique used non-probability sampling with purposive sampling method. The data collection method in this study used a questionnaire measured on a Likert scale. The research instrument test used is validity and reliability test. Data testing is done using the SERVQUAL method. The results of this study indicate that all service quality attributes are negative, which indicates that the perceived value is lower than the expected value given by the respondent. This shows that the service provided by JNE Ekspress Hub Pajajaran Malang City is not in accordance with customer wishes.
Penguatan Brand Identity, Produk Positioning, dan Kemitraan Strategis untuk Meningkatkan Daya Saing Produk UMKM Kampung Semar Waluyowati, Nur Prima; Ayuni, Risca Fitri
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 4.1 (2025): SPESIAL ISSUE DESEMBER
Publisher : Lembaga Dongan Dosen

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Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan di Kampung Semar, Kota Malang, periode Juli-September 2025 dengan melibatkan 25 pelaku UMKM. Program ini bertujuan memperkuat kapasitas UMKM dalam mengembangkan brand identity, product positioning, dan kemitraan strategis untuk meningkatkan daya saing produk. Metode yang digunakan adalah Community-Based Participation (CBP) melalui empat tahapan: identifikasi kebutuhan (observasi, wawancara, FGD), perancangan program partisipatif, implementasi pelatihan dan workshop (branding, positioning, pemasaran digital, kemitraan), serta evaluasi dengan pre-test dan post-test. Hasil pre-test dan post-test menunjukkan peningkatan pemahaman peserta sebesar 63% terhadap konsep branding, positioning, dan kemitraan strategis. Sebanyak 70% UMKM mulai aktif memanfaatkan media sosial untuk promosi dengan peningkatan interaksi konsumen sebesar 45%. Program ini berhasil menjadi pemicu terbentuknya Kampung Semar Creative Hub sebagai wadah kolaborasi berkelanjutan. Kegiatan pengabdian ini berhasil meningkatkan kapasitas kewirausahaan, memperkuat identitas merek, dan memperluas jejaring kemitraan pelaku UMKM lokal menuju ekosistem bisnis yang lebih mandiri dan kompetitif.
MARKETING STRATEGY SUCCESS: A CASE STUDY OF PT AVIA AVIAN TBK. Sukoco, Regina Yolanda; Waluyowati, Nur Prima; Handrito, Radityo Putro
Erudio Journal of Educational Innovation Vol 13, No 1 (2026): Erudio Journal of Educational Innovation
Publisher : Faculty of Administrative Science, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

According to the Indonesian Central Bureau of Statistics (BPS) 2025 report, Indonesia’s economy exhibited sustained growth throughout the 2022–2024 period. This macroeconomic stability has served as a primary catalyst for the expansion of various industrial sectors. This phenomenon positively correlates with the expansion of diverse industrial sectors, notably within the construction industry. Concurrently, strategic opportunities within the building materials market have experienced significant growth, with the decorative coatings (paint) segment emerging as a particularly high-potential vertical. This potential is evidenced by the persistent market share competition between prominent domestic and multinational brands. Notably, the strategic marketing initiatives executed by PT Avia Avian Tbk. have yielded superior outcomes relative to competitors employing analogous frameworks. Despite intensive market saturation, PT Avia Avian Tbk. has maintained its position as a dominant domestic entity within the Indonesian retail paint segment. The primary objective of this research is to evaluate and delineate the underlying drivers of PT Avia Avian Tbk.'s market leadership. Adopting a qualitative case study methodology—specifically an explanatory single-case embedded design, the study utilizes primary data gathered through semi-structured interviews with ten key persons both internal and external stakeholders. The findings indicate that PT Avia Avian Tbk.’s competitive dominance is predicated upon a robust, integrated distribution infrastructure, complemented by iterative product innovation and asymmetric marketing strategies. These three pillars collectively facilitate a sustainable competitive advantage within the retail landscape.
Co-Authors Adiwangsa, Adiwangsa Attamimi, Muniroh Azhari, Akmala Zulfa Bratandari, RR. Adristi Brilianto, Rafi Bustomi, Muhammad Irsyad Gulam Eridany, Athallah Noval Hakim, Oneilla Salsa Olga Nur Helmy Aulia Rachman Intan Lifinda Ayuning Putri Jestawana, Ainur Salwa Lubis, Moch. Dhanu Mahotama Putera, Anak Agung Gde Raditya Mashoeda, Ivena Motoh, Evelyn Regina Mustofa, Assyfatul Qolbi Nur Ramadhan, Andi Naufal Pramana, I Made Gede Andita Pratama, Maman Sigit Pratama, Muhammad Fawwaz Queer, Wafa Almira Raden Mohamad Herdian Bhakti Radityo Putro Handrito Risca Fitri Ayuni Rivaldo, Moch. Thariq Hakim Rochman, Bagus Ananta Saiful Salisa, Meilenia Rahma Sukoco, Regina Yolanda Sulu, Rudi Bida Zahirulhaq, Agha Asfa Zulfiasari, Rahmarida Dwina