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All Journal EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Pengabdian kepada Masyarakat Nusantara International Journal of Applied Business and International Management Jurnal Manajemen Pemasaran dan Perilaku Konsumen Jurnal Management Risiko dan Keuangan Jurnal Kewirausahaan dan Inovasi
Waluyowati, Nur Prima
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Pengembangan Keterampilan Leadership dan Self Development Bagi Mahasiswa Waluyowati, Nur Prima; Salisa, Meilenia Rahma; Rachman, Helmy Aulia; Putri, Intan Lifinda Ayuning
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 1.1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) SPECIAL ISSUE
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengembangan keterampilan kepemimpinan dan self-development merupakan hal yang penting bagi mahasiswa, bertujuan untuk membekali mahasiswa dengan keterampilan yang dibutuhkan guna menghadapi tantangan kompleks di dunia kerja global yang terus berkembang. Untuk mengatasi kesenjangan tersebut diadakan sebuah program pengabdian masyarakat, yakni menyediakan pelatihan bagi mahasiswa, untuk meningkatkan keterampilan kepemimpinan, memfasilitasi pengembangan diri yang holistik, serta mempersiapkan mahasiswa menghadapi tantangan. Melalui pelatihan dengan metode ceramah memungkinkan mahasiswa untuk berbagi pengalaman dan memperdalam pemahaman teoritis. Dengan melakukan metode ini juga dapat memberikan ruang interaksi yang dinamis dan inklusif bagi peserta pelatihan, yang dirancang khusus untuk memperkuat kapasitas mahasiswa dalam memimpin serta mengembangkan potensi diri. hasil dari kegiatan ini menunjukkan bahwa peserta pelatihan memiliki ketertarikan untuk mengembangkan diri. pemahaman mereka tentang pentingnya leadership dan self development akan memberikan dampak positif jangka panjang bagi perkembangan pribadi dan profesional mahasiswa di masa depan maupun kemampuan mereka untuk menerapkan konsep-konsep tersebut secara efektif dalam berbagai aspek kehidupan sehari-hari.
Material Requirement Planning (MRP) For Optimizing Raw Material Inventory in Cigarette Manufacturing Pratama, Muhammad Fawwaz; Waluyowati, Nur Prima
Jurnal Management Risiko dan Keuangan Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmrk.2025.04.2.07

Abstract

Improving inventory management capabilities is essential to enhance a company competitive advantage, especially in industries heavily reliant on raw materials. This study aims to implement the Material Requirement Planning (MRP) method to manage raw material inventory for cigarette production by identifying the most efficient lot sizing technique, determining optimal inventory quantities, and developing a procurement plan. This is a quantitative descriptive study using demand data, raw material composition, production sequences, schedules, and inventory records for Cakra Kretek Emas 16 at PT Cakra Guna Cipta. Data were collected through interviews and document analysis, then processed using forecasting, lot sizing, and MRP techniques. The results show inventory costs are Rp 52,042,771.2 with Economic Order Quantity (EOQ), Rp 41,707,679.53 with Part Period Balancing (PPB), and Rp 30,019,632.81 while use Wagner-Whitin Algorithm (WWA), Lot for Lot (LFL), and Period Order Quantity (POQ). This study applies POQ technique, which uses time intervals as the basis for placing orders. The novelty lies in the comparative analysis of multiple lot sizing techniques within an MRP framework in the cigarette industry. The application of MRP with POQ technique is expected to optimize and minimize inventory costs by reducing long-term storage through interval-based ordering.
The Affect of TQM Dimensions on Company Performance Improvement Jestawana, Ainur Salwa; Waluyowati, Nur Prima
Jurnal Management Risiko dan Keuangan Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmrk.2025.04.4.07

Abstract

This quantitative study aims to analyze the influence of customer focus, teamwork, continuous improvement, training and education, and employee empowerment on the performance of CV Kirana Bahari Indonesia. These five variables represent the core principles of Total Quality Management (TQM), which are believed to enhance quality and organizational competitiveness. The data were collected through questionnaires distributed to 82 respondents who are permanent employees of the company and analyzed using multiple linear regression with SPSS. The study finds that all five TQM variables simultaneously have a significant effect on company performance. However, only customer focus and employee empowerment show a significant partial effect, while teamwork, continuous improvement, and training and education do not have a significant impact. These findings indicate that the implementation of TQM at CV Kirana Bahari Indonesia has not been evenly or optimally executed across all aspects. There remains a gap between employee perceptions and the actual impact on performance improvement. This study contributes theoretically by emphasizing that the effectiveness of TQM depends greatly on organizational context, the quality of implementation, and the active involvement of all company elements.
The Effects of Product Development on Customer Satisfaction Motoh, Evelyn Regina; Waluyowati, Nur Prima
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.12

Abstract

The objective of this research is to identify the effects of product development and customer satisfaction by studying the consumers of Fresh Care Smash. This research is important to conduct because consumers are currently more selective in choosing products based on innovation, packaging, content, and usage experience. Without product development that suits market needs, customer loyalty may decline. The data of this quantitative study was harvested from questionnaires regarding product quality, variance, convenience, style, and design as well as consumer’s expectation fulfilment distributed to 100 respondents selected via purposive sampling technique. The instrument has been tested for its validity and reliability, and the acquired data has been examined for their normality, heteroscedasticity, and linearity, while coefficient of determination and t-test were also performed. All of the statistical processes were performed using SPSS version 30.0.0. This study finds that product development significantly influences consumer satisfaction and that indicators of product development such as product quality, variance, style, and design also have positive and significant influences on consumer satisfaction. Product quality, product variety, and well-developed product styles and designs can increase customer satisfaction levels so that consumer loyalty to a product can be maintained properly.The objective of this research is to identify the effects of product development and customer satisfaction by studying the consumers of Fresh Care Smash. This research is important to conduct because consumers are currently more selective in choosing products based on innovation, packaging, content, and usage experience. Without product development that suits market needs, customer loyalty may decline. The data of this quantitative study was harvested from questionnaires regarding product quality, variance, convenience, style, and design as well as consumer’s expectation fulfilment distributed to 100 respondents selected via purposive sampling technique. The instrument has been tested for its validity and reliability, and the acquired data has been examined for their normality, heteroscedasticity, and linearity, while coefficient of determination and t-test were also performed. All of the statistical processes were performed using SPSS version 30.0.0. This study finds that product development significantly influences consumer satisfaction and that indicators of product development such as product quality, variance, style, and design also have positive and significant influences on consumer satisfaction. Product quality, product variety, and well-developed product styles and designs can increase customer satisfaction levels so that consumer loyalty to a product can be maintained properly.
Developing A Business Plan for Micro Powdered Spice Enterprises Attamimi, Muniroh; Waluyowati, Nur Prima
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.17

Abstract

Herbi, a micro-enterprise offering powdered Indonesian spices, faces several challenges due to the absence of structured business planning. This study aims to design a comprehensive business plan to address issues in production, marketing, finance, and operations. Using a descriptive qualitative research method, data were collected through observation, interviews, and literature review. A purposive sampling technique was applied to select six informants, including customers, potential customers, and owners of similarly scaled spice businesses. The study was conducted in Malang, East Java. Findings reveal that a lack of planning led to inefficiencies and reactive decision-making. The formulated strategy includes product development, optimization of distribution channels, integration of digital tools, and clear financial and organizational planning. The proposed plan demonstrates potential for investment feasibility and operational improvement. This study contributes a practical model for business planning that can serve as a reference for other micro and small powdered spice enterprises aiming to adopt more adaptive, efficient, and growth-oriented strategies.
Analysis of The Effect of Servicescape on Retail Customer Satisfaction Pramana, I Made Gede Andita; Waluyowati, Nur Prima
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.3.23

Abstract

The purpose of this research is to determine the effect of Servicescape on customer satisfaction at GrandLucky Superstore Sunset Road Kuta. The type of this research is explanatory research which explains the position of the variables studied and the influence of one variable on another through hypothesis testing. The number of samples in this study was 102 respondents and the sampling technique used was purposive sampling with the characteristics of the selected sample being at least 18 years old and at least having made purchases more than twice. The test tools used to test research instruments are validity tests, reliability tests and classical assumption tests. The data analysis technique uses multiple linear regression analysis, model accuracy testing uses the f test, and hypothesis testing uses the t test which is calculated using the SPSS program. The research results show that the Servicescape variables consisting of Physical Dimension, Social Dimension, Socially Symbolic Dimension, and Natural Dimension simultaneously have a positive and significant effect on customer satisfaction. However, there is one Servicescape variable, namely the Socially Symbolic Dimension, which does not have a significant effect on GrandLucky Superstore customer satisfaction.
The Effect of E-Servicescape on Customer Satisfaction through E-Service Quality: Evidence from Shopee Marketplace Users Mahotama Putera, Anak Agung Gde Raditya; Waluyowati, Nur Prima
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.1.06

Abstract

The objective of this research is to discuss the influence of e-servicescape on customer satisfaction and the role of e-service quality as the mediating variable. Tis quantitative research uses the associative approach to assess the effects of e-servicescape on customer satisfaction and the role of e-service quality as the mediating variable. The research population is Shopee marketplace users in Malang City. Using purposive sampling, 150 people were selected as the respondents. The data of this study was harvested via Likert-scaled questionnaires, which was used to measure the respondents’ attitudes and perceptions. The results of the data analysis using Structural Equation Modeling (SEM) in SmartPLS 4.0 indicate that e-servicescape significantly influences customer satisfaction at Shopee marketplace, that e-servicescape significantly affects e-service quality at Shopee marketplace, that e-service quality significantly impacts customer satisfaction at Shopee marketplace, and that e-service quality mediates the effects of e-servicescape on customer satisfaction at Shopee marketplace.
Service Quality Analysis of Goods Delivery Services Using the Servqual Method Zulfiasari, Rahmarida Dwina; Waluyowati, Nur Prima
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.4.01

Abstract

This study aims to identify the level of customer satisfaction with service quality based on service quality attributes and provide recommendations for improvements to service quality attributes that are most influential in the process of improving JNE Ekspress Hub Pajajaran Malang City services. This type of research is quantitative with a descriptive approach. This research uses a sample of 100 respondents who are at least 18 years old, have used the services of JNE Ekspress Hub Pajajaran Malang City, and live in Malang City. The sampling technique used non-probability sampling with purposive sampling method. The data collection method in this study used a questionnaire measured on a Likert scale. The research instrument test used is validity and reliability test. Data testing is done using the SERVQUAL method. The results of this study indicate that all service quality attributes are negative, which indicates that the perceived value is lower than the expected value given by the respondent. This shows that the service provided by JNE Ekspress Hub Pajajaran Malang City is not in accordance with customer wishes.
Co-Authors Adiwangsa, Adiwangsa Attamimi, Muniroh Azhari, Akmala Zulfa Bratandari, RR. Adristi Brilianto, Rafi Bustomi, Muhammad Irsyad Gulam Eridany, Athallah Noval Hakim, Oneilla Salsa Olga Nur Intan Lifinda Ayuning Putri Jestawana, Ainur Salwa Lubis, Moch. Dhanu Mahotama Putera, Anak Agung Gde Raditya Mashoeda, Ivena Motoh, Evelyn Regina Mustofa, Assyfatul Qolbi Nur Ramadhan, Andi Naufal Pramana, I Made Gede Andita Pratama, Maman Sigit Pratama, Muhammad Fawwaz Queer, Wafa Almira Rachman, Helmy Aulia Raden Mohamad Herdian Bhakti Riandi, Muhammad Hafiz Rivaldo, Moch. Thariq Hakim Rochman, Bagus Ananta Saiful Saldianovitta, Ine Rahmadania Salisa, Meilenia Rahma Sulu, Rudi Bida Wijayanti, Risna Zahirulhaq, Agha Asfa Zulfiasari, Rahmarida Dwina