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All Journal Reviu Akuntansi, Manajemen, dan Bisnis Economics and Business Journal Teknovokasi : Jurnal Pengabdian Masyarakat Ininnawa: Jurnal Pengabdian Masyarakat JER Lestari: Jurnal Pengabdian Kepada Masyarakat
Putra, Muh Al Fatah Arief
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Public Health Social Sciences Other

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Green Marketing Campaign and Loyalty Customer : A study from Starbucks Makassar Customers Aslam, Annisa Paramaswary; Parawansa, Dian Anggraece Sigit; Putra, Muh Al Fatah Arief
Economics and Business Journal (ECBIS) Vol. 1 No. 4 (2023): May
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i4.40

Abstract

The purpose of this study to see the effect of the campaigning for green marketing. This research aims to determine the effect of green marketing, service quality on customer loyalty through customer satisfaction as an intervening variable. The method used is a quantitative method with descriptive and causality research types, as well as the SEM-PLS analysis method. The final sample was 224 Starbucks Coffee customers in Makassar City. Based on the results of the study it was concluded that green marketing and service quality have a positive and significant effect on customer loyalty either directly or through customer satisfaction as an intervening variable. 
Upaya Pencegahan Investasi Bodong Pada Generasi Muda Di Kota Makassar Aslam, Annisa Paramaswary; Arissoma, Muhammad Anggit Gagat; Putra, Muh Al Fatah Arief; Kusuma, Sulfadli Adijaya; Saputra, Aria
TEKNOVOKASI : Jurnal Pengabdian Masyarakat Volume 3: Issue 1 (January 2025)
Publisher : Jurusan Teknik Informatika dan Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/teknovokasi.v3i1.6829

Abstract

Investasi bodong atau investasi ilegal menjadi masalah yang semakin meresahkan, terutama di kalangan generasi muda yang belum memiliki pemahaman yang cukup mengenai cara berinvestasi secara aman. Penelitian ini bertujuan untuk mengevaluasi efektivitas kegiatan sosialisasi mengenai pencegahan investasi bodong yang dilakukan di Universitas Negeri Makassar pada tanggal 4-8 November 2025. Sosialisasi ini diikuti oleh 100 peserta yang terdiri dari mahasiswa dengan jumlah 20 peserta setiap harinya. Metode yang digunakan adalah sosialisasi melalui ceramah, diskusi interaktif, dan pembagian materi edukatif mengenai ciri-ciri investasi bodong, cara melaporkan investasi ilegal, serta pentingnya berinvestasi di instrumen yang terdaftar di OJK. Hasil dari kegiatan ini menunjukkan bahwa sekitar 75% peserta mengaku memiliki pemahaman yang lebih baik tentang investasi bodong setelah mengikuti sosialisasi. Sebagian besar peserta memberikan respon positif dan aktif dalam diskusi, serta menunjukkan kesadaran kritis terhadap tawaran investasi yang mencurigakan. Meskipun demikian, tantangan masih ada dalam menjangkau seluruh kalangan, terutama mereka yang tidak memiliki akses ke media sosial atau tidak dapat menghadiri kegiatan secara langsung. Kolaborasi lebih lanjut dengan pihak berwenang, seperti OJK dan kepolisian, serta penyuluhan berkelanjutan diharapkan dapat lebih memperluas jangkauan dan efektivitas sosialisasi ini. Penelitian ini menyimpulkan bahwa edukasi dan penyuluhan mengenai investasi bodong sangat penting untuk mencegah generasi muda menjadi korban penipuan investasi dan untuk mendorong mereka berinvestasi secara aman dan bijak.
Membangun Kesadaran Peluang Agrowisata di Uma Khalifa sebagai Kebun Organik Kolektif Pertama di Sulawesi Selatan Hasbiah, Sitti; Hasdiansa, Ilma Wulansari; Putra, Muh Al Fatah Arief; Hardiyanti, Andi Aryani; Abadi, Rahmat Riwayat
LESTARI : Jurnal Pengabdian Kepada Masyarakat Vol 3 No 2 (2025): LESTARI : Jurnal Pengabdian Kepada Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/lestari.v3i2.3061

Abstract

Kegiatan pengabdian masyarakat ini dilaksanakan di kawasan Uma Khalifa, Desa Romang Lompoa, Kecamatan Bontomarannu, Kabupaten Gowa, Sulawesi Selatan. Uma Khalifa memiliki potensi besar sebagai kawasan agrowisata edukatif, namun kesadaran masyarakat terkait nilai ekonomi, sosial, dan ekologis dari agrowisata masih rendah. Pengabdian ini bertujuan untuk meningkatkan pengetahuan, kesadaran, dan partisipasi masyarakat dalam pengembangan agrowisata berkelanjutan melalui kegiatan penyuluhan, pelatihan, demonstrasi praktik pertanian organik, dan pendampingan manajemen komunitas. Metode pelaksanaan meliputi ceramah, diskusi interaktif, observasi lapangan, praktik pembuatan pupuk organik, serta lokakarya perencanaan agrowisata berbasis komunitas. Hasil kegiatan menunjukkan peningkatan pengetahuan peserta, peningkatan motivasi berwirausaha hijau, serta terbentuknya kelompok kerja (Pokja) pengembangan agrowisata Uma Khalifa. Program ini berhasil memperkuat kolaborasi antara masyarakat, pengelola Uma Khalifa, perguruan tinggi, dan pemerintah desa dalam membangun ekosistem agrowisata berkelanjutan berbasis pemberdayaan komunitas lokal.
Stylish and Sustainable: How Gen Z in Indonesia is Shaping the Future of Fashion Aslam, Annisa Paramaswary; Putra , Muh Al Fatah Arief; Hardiyanti, Andi Aryani; Palangkey, Nurul Rahmi; Mushawwir , Shaleh Afief A
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1557

Abstract

This study aims to explore Generation Z’s perspectives on sustainable fashion consumption and the marketing strategies used within the Indonesian market. By analyzing their purchasing behavior, the research seeks to gain a deeper understanding of how this generation engages with and interprets sustainable fashion. This study examines Generation Z’s attitudes toward sustainable fashion consumption and marketing through a deductive qualitative approach, drawing on fashion business theory, consumer motivation, and sustainable consumption. Framing research questions as hypotheses, it tests existing theories using insights from 11 purposively selected Gen Z participants in Makassar who have studied abroad and engaged with sustainable products. This study identifies four key themes shaping Generation Z’s attitudes toward sustainable fashion: Design, Diversity, Desirability, and Digitalization. These reflect how Gen Z responds to external psychological, cultural, and social factors that influence their purchasing behavior.
Sustainability Tourism Melalui Branding Marketing Budaya di Desa Balangloe Kecamatan Tarowang Kabupaten Jeneponto Aswar, Nurul Fadilah; Ridha, Achmad; Mattoliang, Ridwan Andi; Rostina; Putra, Muh Al Fatah Arief
Ininnawa : Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2025): Vol. 3 No. 2 (2025): Volume 03 Nomor 02 (Oktober 2025)
Publisher : Program Studi Manajemen FEB UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/rdd98036

Abstract

Desa Balangloe, Kecamatan Tarowang, Kabupaten Jeneponto, Sulawesi Selatan, memiliki potensi wisata budaya yang khas melalui ritual tahunan Je’ne’-Je’ne’ Sappara’ dan prosesi Passempa’. Tradisi ini mencerminkan nilai-nilai kearifan lokal masyarakat Bugis-Makassar seperti siri’ na pacce, sipakatau, dan sipakalebbi. Namun, pengelolaan destinasi budaya ini belum optimal, terutama dalam aspek branding marketing dan pemanfaatan media digital. Penelitian ini bertujuan untuk menganalisis peran internalisasi budaya dalam strategi branding sebagai upaya pengembangan sustainability tourism. Dengan pendekatan kualitatif melalui studi pustaka, observasi, serta analisis dokumen, penelitian ini menemukan bahwa integrasi nilai-nilai budaya ke dalam strategi pemasaran mampu memperkuat identitas wisata Balangloe, meningkatkan partisipasi masyarakat, dan memperluas pasar wisata berbasis budaya. Studi ini merekomendasikan penguatan digital branding, pendampingan komunitas, serta kolaborasi multi-stakeholder untuk mendukung pengembangan pariwisata berkelanjutan di Jeneponto.
Competitive Saturation in Makassar’s Coffee Shop Industry: A Phenomenological Inquiry Into Business Actors’ Experiences Putra, Muh Al Fatah Arief; Hardiyanti, Andi Aryani; Tama, Tuti Adi; Risnawati
Economics and Business Journal (ECBIS) Vol. 4 No. 4 (2026): May
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i4.343

Abstract

This study examines the rapid expansion of the coffee shop industry in Makassar City as a phenomenon that creates not only economic opportunities but also increasing competitive saturation. As coffee shops in Makassar have developed beyond places of beverage consumption into urban social spaces linked to lifestyle, sociability, symbolic visibility, and identity formation, competition has become denser and more complex. The study aims to gain an in-depth understanding of how coffee shop owners and managers experience, interpret, and respond to this increasingly crowded market. Using a qualitative phenomenological approach, the research employed in-depth semi-structured interviews with business actors involved in strategic and operational decision-making, supported by contextual observation and business-related documents. The findings reveal five main themes: market growth is experienced as both opportunity and pressure; similarity among coffee shops increases vulnerability and reduces perceived distinctiveness; entrepreneurs rely on continuous adaptation rather than fixed strategies; business sustainability is understood as stability, relevance, and survival rather than expansion alone; and competition is shaped not only by product and price, but also by ambience, visibility, symbolic value, and lifestyle alignment.
Job Motivation as Mediator of Employee Competence and Performance in Sustainable Tourism Industry Haeruddin, M Ikhwan Maulana; Ciptagustia, Annisa; Mustafa, Muhammad Yushar; Rahmawati, Rahmawati; Putra, Muh Al Fatah Arief
Reviu Akuntansi, Manajemen, dan Bisnis Vol 5 No 3 (2026): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/rambis.v5i3.6593

Abstract

Purpose: This study examines the relationship between employee competence, job motivation, and employee performance, with particular attention to the mediating role of job motivation in the hotel industry in Makassar, Indonesia. Research Methodology: A survey-based quantitative design was employed using data from 149 active hotel employees. The data were collected through structured questionnaires and analysed using validity and reliability tests and Partial Least Squares Structural Equation Modelling. Results: The findings reveal that employee competence has a positive and significant effect on both job motivation and employee performance. However, job motivation does not significantly affect employee performance and does not significantly mediate the relationship between employee competence and employee performance. Conclusions: Employee competence is the most decisive predictor of employee performance in the hotel context. Although competence strengthens job motivation, motivation does not function as a significant intervening mechanism in the competence-performance relationship. Limitations: This study is limited to hotel employees in Makassar, applies a cross-sectional design, and relies on self-reported questionnaire data. Contributions: This study contributes to human resource management and hospitality literature by showing that competency development is more directly associated with employee performance than motivational mediation. Practically, the findings suggest that hotel managers should prioritise competency-based human resource strategies, including training, coaching, performance appraisal, and service capability development.
Co-Authors Abadi, Rahmat Riwayat Achmad Ridha Arissoma, Muhammad Anggit Gagat Aslam, Annisa Paramaswary Ciptagustia, Annisa Hardiyanti, Andi Aryani Hasbiah, Sitti Ilma Wulansari Hasdiansa Kusuma, Sulfadli Adijaya M. Ikhwan Maulana Haeruddin Muh. Yushar Mustafa Mushawwir , Shaleh Afief A Nurul Fadilah Aswar Palangkey, Nurul Rahmi Parawansa, Dian Anggraece Sigit Rahmawati, Rahmawati Ridwan Andi Mattoliang Risnawati Rostina Saputra, Aria Tama, Tuti Adi