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All Journal Economics and Business Journal Masterpiece Journal Society Service Insight
Masmarulan
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The Role of Information Systems in Control Raw Material Supply Using The Exponential Smoothing Method: Case Study at PT Sugar Group Companies Rahman, Fatmawati A; Masmarulan; Rostini; Muhammad, A Fadel; Bakri, Risna melati sukma
Economics and Business Journal (ECBIS) Vol. 2 No. 4 (2024): May
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v2i4.134

Abstract

PT Sugar Group Companies requires an information system that affects raw material inventory control. In this research, the Exponential Smoothing method is implemented to estimate the amount of raw materials needed in the future. This method is useful for companies to carefully calculate the amount of raw materials needed, this can reduce the budget and increase operational capabilities. The results of the study state that the Exponential Smoothing method can be used effectively in raw material inventory control information systems, both in industries that have high differences in demand for raw materials. Therefore, this system can facilitate PT Sugar Group Companies in optimizing the use of resources and developing service quality.
Marketing Strategy for Processed Nira Products in Timbuseng Village, Gowa Regency Ninik Lantara; Andi Dorawati; St. Hatidja; Masmarulan; Hidayah
Masterpiace Journal Society Service Insight Vol. 1 No. 1 (2025): February 2025
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/pw97n748

Abstract

The Marketing Strategy Training for Processed Palm Sugar Products aims to enhance partners' knowledge and strengthen the capacity of business actors in marketing their products effectively and competitively. Processed palm sugar products, such as palm sugar, syrup, and fermented beverages, have significant market potential due to their natural composition and high nutritional value. However, many business actors face challenges, including a lack of understanding of modern marketing strategies, limited product innovation, and restricted market access. This training covers essential topics such as marketing fundamentals, branding strategies, digital marketing, product and packaging innovation, and distribution management. Participants learn how to build a strong brand, leverage social media and online marketplaces for promotion, and develop a structured marketing plan. Through an interactive approach, participants engage in simulations and group discussions to apply the knowledge they have acquired. The training results indicate an improvement in participants' understanding of marketing principles, their ability to innovate products, and their skills in utilizing digital technology to expand market reach. This initiative is expected to help business actors enhance the competitiveness of processed palm sugar products, broaden their marketing networks, and contribute to local economic growth.
Co-Authors Andi Dorawati Bakri, Risna Melati Sukma Fatmawati A. Rahman Hidayah Muhammad, A Fadel Ninik Lantara Rostini St. Hatidja