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All Journal Jurnal Mirai Management SEIKO : Journal of Management & Business IJHABS Masterpiece Journal Society Service Insight Khazanah Journal: Economics, Muamalah dan Entrepreneurship
Andi Dorawati
STIE Tri Dharma Nusantara Makassar
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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ANALISIS PENGARUH HARGA, PROMOSI DAN LOKASI TERHADAP KEPUTUSAN PELANGGAN BERBELANJA DI GIANT EKSPRES ALAUDDIN MAKASSAR Kapriani Kapriani; Andi Dorawati; Rusdiaman Rauf
Jurnal Mirai Management Vol 5, No 2 (2020)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (331.458 KB) | DOI: 10.37531/mirai.v5i2.637

Abstract

Tujuan dalam penelitian ini adalah untuk mengetahui signifikansi pengaruh harga, promosi dan tempat, terhadap keputusan pelanggan berbelanja di Giant Alauddin Makassar baik secara parsial maupun simultan. Dalam pengumpulan data dilakukan dengan wawancara dan angket, data yang terkumpul berupa data primer dan sekunder. Penelitian ini menggunakan metode insidental sampling dengan jumlah sampel 60 responden. Hasil penelitian menunjukkan bahwa berdasarkan analisis regresi linier berganda menunjukkan bahwa variabel harga (X1), promosi (X2) dan lokasi (X3) mempunyai pengaruh positif terhadap keputusan pelanggan. Berdasarkan perhitungan uji koefisien korelasi (R) diperoleh nilai R sebesar 0,874 menunjukkan adanya hubungan yang sangat kuat. Nilai koefisien determinasi (R2) keputusan nasabah menyimpan dana dijelaskan oleh harga, promosi, dan lokasi sebesar 63,30 %. Berdasarkan hasil Uji t menunjukkan bahwa bahwa variabel harga (X1), promosi (X2), dan lokasi (X3) berpengaruh signifikan terhadap keputusan pelanggan berbelanja di Giant Alauddin Makassar. Uji F menunjukkan bahwa variabel harga, promosi, dan lokasi secara simultan berpengaruh secara signifikan terhadap variabel keputusan pelanggan berbelanja di Giant Alauddin Makassar. Dengan demikian hipotesis yang diajukan dalam penelitian ini diterima. Kata kunci : harga, promosi, lokasi dan keputusan nasabah.
PENGARUH KECERDASAN EMOSIONAL TERHADAP KINERJA KARYAWAN PADA PT. SEMEN TONASA KABUPATEN PANGKEP Rusdiaman Rauf; Andi Dorawati; Hardianti Hardianti
SEIKO : Journal of Management & Business Vol 2, No 2 (2019): January-Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (529.387 KB) | DOI: 10.37531/sejaman.v2i2.652

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kecerdasan emosional terhadap kinerja karyawan pada Bagian Departemen Sumber Daya Manusia PT Semen Tonasa Kabupaten Pangkep Sulawesi Selatan. Populasi penelitian ini adalah seluruh karyawan pada bagian Departemen Sumber Daya Manusia PT. Semen Tonasa Sedangkan teknik pengambilan sampel menggunakan sampel jenuh dimana populasi dijadikan sampel yaitu sebanyak 72 responden. Metode analisis data pada penelitian menggunakan analisis deskriptif dan analisis statistik. Hasil analisis deskriptif kecerdasan emosional diperoleh presentase skor aktual 90,86% dan analisis kinerja diperoleh presentase skor aktual 93,36%. Hasil analisis statistik diperoleh koefisien regresi linear sederhana yaitu : Y = 23,51+ 0,51x, koefisien korelasi (r) = 0,609 dan koefisien determinasi (r2) adalah 0,371 atau 37,1 %. Nilai t-hitung> t-tabel (6,471 > 1.667). Dari hasil penelitian tersebut menunjukkan bahwa Kecerdasan emosional berpengaruh positif dan signifikan terhadap kinerja karyawan pada bagian Departemen Sumber Daya Manusia PT Semen Tonasa. Dengan demikian hipotesis yang digunakan dapat diterima. Kata kunci : Kecerdasan emosional, kinerja karyawan.
The Influence of Recruitment Process, Performance Appraisal and Career Development on Expatriate Adaptation A. Rahman, Fatmawati; Dorawati, Andi; Entong, Andi; Entong, Andi Ellyanti
International Humanity Advance, Business & Sciences Vol 2 No 3 (2025): January
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v2i3.404

Abstract

This study aims to analyze the effect of human resource management functions, namely recruitment, performance appraisal, and career development, on expatriates' adjustment in the new work environment. In the context of increasing globalization, many companies send their employees to work abroad, making adaptation to new cultures and work systems crucial to their success. Qualitative research methods were used with in-depth interviews with an Indonesian expatriate working in Romania as a room attendant. The results showed that mental readiness and social support from local coworkers play an important role in cultural, social, and occupational adjustment. Recruitment processes that consider the cultural readiness of potential expatriates have been shown to reduce the risk of adjustment failure, while structured performance appraisals provide constructive feedback to help expatriates understand company expectations. In addition, planned career development can improve expatriates' motivation and performance, although language barriers and less modern managerial systems in destination countries are major challenges in their career development. The conclusion of this study emphasizes the need for a holistic approach in supporting the success of the migrant workforce, including pre-departure training, continuous performance evaluation, and inclusive social support. Thus, companies are expected to design more effective strategies to facilitate expatriates' adjustment and improve their performance in the new work environment.
Marketing Strategy for Processed Nira Products in Timbuseng Village, Gowa Regency Ninik Lantara; Andi Dorawati; St. Hatidja; Masmarulan; Hidayah
Masterpiece Journal Society Service Insight Vol. 1 No. 1 (2025): February 2025
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Marketing Strategy Training for Processed Palm Sugar Products aims to enhance partners' knowledge and strengthen the capacity of business actors in marketing their products effectively and competitively. Processed palm sugar products, such as palm sugar, syrup, and fermented beverages, have significant market potential due to their natural composition and high nutritional value. However, many business actors face challenges, including a lack of understanding of modern marketing strategies, limited product innovation, and restricted market access. This training covers essential topics such as marketing fundamentals, branding strategies, digital marketing, product and packaging innovation, and distribution management. Participants learn how to build a strong brand, leverage social media and online marketplaces for promotion, and develop a structured marketing plan. Through an interactive approach, participants engage in simulations and group discussions to apply the knowledge they have acquired. The training results indicate an improvement in participants' understanding of marketing principles, their ability to innovate products, and their skills in utilizing digital technology to expand market reach. This initiative is expected to help business actors enhance the competitiveness of processed palm sugar products, broaden their marketing networks, and contribute to local economic growth.
Pengaruh Kehadiran dan Aktivitas Kelas Terhadap Perolehan Nilai Akhir Semester STIE Tri Dharma Nusantara Andi Dorawati; Ronny Ahmad Asirie; Andi Abdul Razak Ishak
Khazanah Journal: Economics, Muamalah & Entrepreneurship Vol. 2 No. 3 (2025)
Publisher : LPPM STIE Tri Dharma Nusantara - Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/kh.v2i3.663

Abstract

The purpose of this study was to identify the influence of attendance and class activities on the final grades of students at STIE Tri Dharma Nusantara in Makassar. Sampling was conducted using the Slovin formula and simple random sampling method. The study used a one-way analysis model. This model is a development of multiple regression using the term endogenous variable (Y) with several exogenous variables (X). The results showed that attendance and class activities on the final grades of the semester had a significant influence, both partially at 0.700 or 70%, and simultaneously at 0.490 or 49% (on the R square or coefficient of determination) and a correlation of 0.411 or 41.1%, the effect is moderately positive.
Co-Authors A. Rahman, Fatmawati Andi Abdul Razak Ishak Entong, Andi Entong, Andi Ellyanti Hardianti Hardianti Hidayah Kapriani Kapriani, Kapriani Masmarulan Ninik Lantara Ronny Ahmad Asirie Rusdiaman Rauf St. Hatidja