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All Journal Jati: Jurnal Akuntansi Terapan Indonesia Jurnal Mantik Journal of Innovation Research and Knowledge Transparan
Ninik Churniawati
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH DISIPLIN DAN MASA KERJA TERHADAP LOYALITAS KERJA DENGAN RELIGIUS SEBAGAI VARIABEL MODERASI(STUDY KASUS PADA KARYAWAN PT MISWAK UTAMA) Ninik Churniawati
Jurnal Transparan Institut Teknologi dan Bisnis Yadika Vol. 13 No. 1 (2021): Jurnal Transparan – Vol. 13 No. 01 (2021)
Publisher : Institut Teknologi dan Bisnis Yadika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53567/jtsyb.v13i1.3

Abstract

This research is about the Influence of Discipline and Working Period on Religious Work Loyalty as a Moderation Variable (Case Study in Employees of PT Miswak Utama). The Issues Raised From This Study Are To Test Whether There Is a Disciplinary Influence On Work Loyalty, Working Period On Work Loyalty, Testing Whether Religiosity Is Able to Moderate The Influence of Discipline On Loyalty And Mguji Whether Religiosity Is Able to Moderate the Influence of Working Life On Loyalty. Population and Sample In This Study Are Employees of Pt Miswak Utama Number 77. The results showed that discipline and working life have a significant effect on job loyalty, while religiosity does not moderate the effect of discipline on loyalty and religiosity does not moderate the effect of working life on loyalty. So it can be concluded that relisiusity is not a guideline that can increase employee loyalty.
PENGARUH BRAND IMAGE DAN BRAND EXPERIENCE TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMER EXPERIENCE (Studi Kasus Pada Pelanggan Toko Ms Glow Beji) Indah Fauziah; Churniawati , Ninik
Jurnal Transparan Institut Teknologi dan Bisnis Yadika Vol. 16 No. 1 (2024): JURNAL TRANSPARAN
Publisher : Institut Teknologi dan Bisnis Yadika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53567/jtsyb.v16i1.56

Abstract

Banyaknya perusahan kecantikan yang berada di Indonesia, mengharuskan perusahaan untuk menunjukkan citra merek yang baik agar para konsumen mudah dalam mengingat suatu merek, lsalah lsatu lproduk lkecantikan llokal lyaitu lms lglow. lPenelitian lini lbertujuan untuk lmengetahui lapakah lterdapat lpengaruh lantara lbrand limage ldan lbrand lexperience terhadap lcustomer loyalty melalui customer experience pada pelanggan toko ms glow Beji. Penelitian menggunakan metode kuantitatif dengan teknik purposive sampling, penyebaran melalui lkuisioner lkepada l130 lresponden. lHasil lpenelitian lini lmenunjukkan bahwa lbrand limage lberpengaruh lsignifikan l lterhadap lcustomer lloyalty, lbrand experience tidak lberpengaruh lsignifikan terhadap customer loyalty, brand image berpengaruh signifikan customer experience, brand experience tidak berpengaruh signifikan terhadap customer experience, customer experience berpengaruh signifikan terhadap customer loyalty, customer lexperience lmampu memediasi lbrand limage berpengaruh lsignifikan terhadap lcustomer lloyalty, customer lexperience ltidak lmampu lmemediasi lbrand experience lberpengaruh lsignifikan lterhadap lcustomer lloyalty. Dapat disimpulkan Beredarnya lreview lburuk yang ltersebar ldi lsocial lmedia lmembuat ltidak lada lpengaruh lantara lbrand limage lterhadap customer loyalty.
Pengaruh Online Customer Review Dan Price Terhadap Purchase Decision Melalui Purchase Intention Sebagai Variabel Mediasi (Studi Pada Konsumen The Originote Pada Official Store Di Shopee) Diva, Divafaradhilah; Ninik Churniawati
Jurnal Transparan Institut Teknologi dan Bisnis Yadika Vol. 16 No. 2 (2024): JURNAL TRANSPARAN
Publisher : Institut Teknologi dan Bisnis Yadika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53567/jtsyb.v16i2.79

Abstract

The emergence of competition between marketplaces in the current digital era has caused each marketplace to implement superior marketing strategies to influence purchasing decisions. This makes the consumer review feature a major role in increasing insight regarding preferences regarding the desired product. With the goal of better understanding how purchase intention mediates the relationship between online customer reviews and pricing and final purchase choices, this research set out to do just that. The sampling technique use nonprobability sampling with the purposive sampling method. Eighty individuals were used as samples. This research use quantitative methods. Consumers' intent to buy mediates the effect of online customer reviews on their purchase decisions on Shopee marketplace users, and price and purchase intention both have an impact on consumers' final purchasing decisions. The conclusion is that a product's price and number of positive reviews have a direct correlation to the likelihood that a customer would make a purchase.
Co-Authors . Syamsulbahri Agustina, Silvia Rudya Diva, Divafaradhilah Indah Fauziah Yofina Mulyati Yusnaena Yusnaena