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All Journal Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Sinergi : Jurnal Ilmiah Multidisiplin
Aulia Putri Damayanti
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Law, Crime, Criminology & Criminal Justice Physics Social Sciences

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Sosialisasi dan Pendampingan Keputusan Badan Bahasa Kemendikbudristek Tentang Ejaan Bahasa Indonesia Yang Disempurnakan Untuk Pelajar Sekolah Dasar di Kabupaten Karanganyar Esteen Arum Satyani; Aisyah Kharisma Yogi; Aulia Putri Damayanti; Imam Nurcahyono; Kundharu Saddhono
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 2 No. 1 (2024): Januari : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v2i1.675

Abstract

Indonesian has a very important role in improving the quality of basic education. In its application, EYD is also adjusted to keep up with the times and technological advances. The socialization of EYD in elementary schools is the initial stage in ensuring that our young generation has a strong foundation in the use of correct and standard language. The research methods used include problem identification, preparation of training materials, training implementation, mentoring and monitoring, and evaluation and stabilization. The results obtained in this socialization include, among others, there are still many errors regarding the writing of geographical names, names of people, capitalization of prepositions, correct capital letters, writing letters, and the use of spaces use of spaces. Also, at the end of the activity, evaluation and stabilization activities were held for all students.
Pengaruh Overclaim Dalam Iklan Dan Brand Image Terhadap Keputusan Pembelian Produk Skincare Serum Azarine (Studi Kasus Mahasiswa Universitas Pamulang) Amadha Pramestia Putri; Aulia Putri Damayanti; Refi Fitricia; Saqipulloh; Derizka Inva Jaswita
Sinergi : Jurnal Ilmiah Multidisiplin Vol. 1 No. 2 (2025): Sinergi: Jurnal Ilmiah Multidisiplin
Publisher : PT. AHLAL PUBLISHER NUSANTARA

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Abstract

The development of the skincare industry in Indonesia has encouraged companies to employ increasingly aggressive promotional strategies, one of which is advertising with exaggerated claims. On the other hand, a strong brand image can influence consumer trust and purchasing decisions. This study aims to analyze the influence of overclaims in advertising and brand image on purchasing decisions for the Azarine skincare serum product. This study used a quantitative approach with a survey method. The sample consisted of 30 Pamulang University students who had used Azarine products. Data analysis used multiple linear regression with SPSS. The results showed that overclaims in advertising significantly influenced purchasing decisions, brand image significantly influenced purchasing decisions, and overclaims in advertising and brand image simultaneously significantly influenced purchasing decisions for the Azarine serum product. Keywords: Advertising Overclaims, Brand Image, Purchasing Decisions, Azarine   Abstrak Perkembangan industri skincare di Indonesia mendorong perusahaan untuk menggunakan strategi promosi yang semakin agresif, salah satunya melalui iklan dengan klaim berlebihan (overclaim). Di sisi lain, brand image yang kuat dapat memengaruhi kepercayaan dan keputusan pembelian konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh overclaim dalam iklan dan brand image terhadap keputusan pembelian produk skincare serum Azarine. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Sampel penelitian berjumlah 30 mahasiswa Universitas Pamulang yang pernah menggunakan produk Azarine. Teknik analisis data menggunakan regresi linier berganda dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa overclaim dalam iklan berpengaruh signifikan terhadap keputusan pembelian, brand image berpengaruh signifikan terhadap keputusan pembelian, serta overclaim dalam iklan dan brand image secara simultan berpengaruh signifikan terhadap keputusan pembelian produk serum Azarine. Kata Kunci: Overclaim Iklan, Brand Image, Keputusan Pembelian, Azarine  
Co-Authors Aisyah Kharisma Yogi Amadha Pramestia Putri Derizka Inva Jaswita Esteen Arum Satyani Imam Nurcahyono Kundharu Saddhono Refi Fitricia Saqipulloh