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All Journal Gema Wisata Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce
Novi Khotimah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis E-Marketing Instagram Engagement pada Destinasi Wisata Kopeng Treetop Salatiga dan Guci Forest Tegal Joseph Aldo Irawan; Lia Fitria Anugrah; Novi Khotimah; Ananta Budhi Danurdara; Haryadi Darmawan; Sukmadi Sukmadi
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 2 (2024): Juni : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i2.2485

Abstract

Tourism destination business management is starting to merge with technological developments. In an effort to adapt, the use of e-marketing in the tourism destination business is assisted by various digital platforms, one of which is Instagram. Instagram was chosen because it has many users in a wide range and the features it offers really help e-marketing activities in a business. The sample loci used in this research were Kopeng Treetop and Guci Forest. This locus was chosen because both of them have mutually satisfying similarities so that comparisons can be made. Using the mix method, researchers analyzed the data obtained from collecting data on likes, comments and the number of posts, then calculated it using a simple quantitative model and supported it by documentation, then analyzed it using triangulation to get in-depth thinking results. The research results found that there were similarities and differences in the use of Instagram e-marketing from the two loci, each of which has different abilities but also has the same opportunities in business. Through improvement efforts, in the future e-marketing development efforts can be carried out more optimally in order to achieve maximum visit levels.
Implementasi dan Perkembangan Halal Tourism pada Destinasi Pariwisata Lombok Joseph Aldo Irawan; Novi Khotimah; Era Putri Amazta Fardah; Akmal Triyas Adhiprastha; Vanya Shalma Rachmie Putri
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 21 No. 1 (2025): Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v21i1.451

Abstract

Lombok has long been touted as a "new Bali" tourism destination. Along with the changing times, changes in tourist trends also develop and begin to recognize various new types of tourism. Lombok has a uniqueness that is thick with Islamic nuances. Therefore, Lombok applies a type of Muslim-friendly tourism / halal tourism. Muslim-friendly tourism types have been implemented indirectly by tourism actors in Lombok. Visits to various tourism destinations in Lombok were taken as samples representing the city. With qualitative descriptive research methods, the author wants to present observations supported by exposure to documentation and interviews. The author also bases research on a theory tested in reality, especially in Lombok tourism destinations. Based on the study results, several Lombok tourism destinations still need help implementing Muslim-friendly tourism. Problems are known both from destination location factors and market segmentation factors. However, some locations have been found to have long-term development opportunities that make it possible to implement Muslim-friendly tourism as a whole through certain efforts. The fulfillment of the minimum requirements for Muslim-friendly tourism does not have a coercive nature but has the opportunity to influence tourists' interest in visiting. Therefore, the Lombok government, with Muslim-friendly tourism branding together with stakeholders, maintains and improves the quality of tourism services for the sustainability of Lombok's tourism economy.
Co-Authors Akmal Triyas Adhiprastha Danudara, Ananta Budhi Era Putri Amazta Fardah Haryadi Darmawan Joseph Aldo Irawan Lia Fitria Anugrah Sukmadi Sukmadi Vanya Shalma Rachmie Putri