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All Journal Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Kabar Masyarakat UTAMA: Jurnal Pariwisata Prima
Lia Fitria Anugrah
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analisis E-Marketing Instagram Engagement pada Destinasi Wisata Kopeng Treetop Salatiga dan Guci Forest Tegal Joseph Aldo Irawan; Lia Fitria Anugrah; Novi Khotimah; Ananta Budhi Danurdara; Haryadi Darmawan; Sukmadi Sukmadi
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 2 (2024): Juni : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i2.2485

Abstract

Tourism destination business management is starting to merge with technological developments. In an effort to adapt, the use of e-marketing in the tourism destination business is assisted by various digital platforms, one of which is Instagram. Instagram was chosen because it has many users in a wide range and the features it offers really help e-marketing activities in a business. The sample loci used in this research were Kopeng Treetop and Guci Forest. This locus was chosen because both of them have mutually satisfying similarities so that comparisons can be made. Using the mix method, researchers analyzed the data obtained from collecting data on likes, comments and the number of posts, then calculated it using a simple quantitative model and supported it by documentation, then analyzed it using triangulation to get in-depth thinking results. The research results found that there were similarities and differences in the use of Instagram e-marketing from the two loci, each of which has different abilities but also has the same opportunities in business. Through improvement efforts, in the future e-marketing development efforts can be carried out more optimally in order to achieve maximum visit levels.
STUDI PATOK BANDING CULTURAL VILLAGE MAH-MERI DAN KOTA TUA MALAKA DENGAN DESTINASI DI INDONESIA Liviandry Dwi Handayani; Albertus Novan Siboro; Nevina Risha; Adinda Agustian; Lia Fitria Anugrah; Samsiah
Jurnal Pariwisata Prima Vol. 2 No. 1 (2024): MARET
Publisher : P2PKM Politeknik Pariwisata Prima Internasional

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Abstract

Dalam dunia pariwisata, perencanaan patok merupakan hal yang mendasar. Hal ini disebabkan perlunya kesiapan destinasi dalam perencanaan pembangunan dan lokasi-lokasi pendukung sebuah destinasi didalamnya. Pelaksanaan studi patok banding antara destinasi di Malaysia dan Indonesia menjadi salah satu contoh kecil. Pemilihan Mah Meri cultural village dan Kota Tua Malaka dikarenakan di Indonesia didapati contoh lokasi serupa yang dapat dijadikan sebagai pembandingnya. Pembandingan ini dilakukan sebagai upaya meninjauan lebih lanjut atas sebuah destinasi pariwisata. Melalui metode penelitian kualitatif diikuti proses dokumentasi serta paparan gambar peta lokasi, menjadikan hasil yang dipaparkan dapat tersampaikan dengan jelas sesuai dengan tujuan penulisan. Hasil pembandingan antar destinasi memiliki hasil yang beragam sesuai dengan karakteristik destinasi. Peluang untuk melaksanakan pengembangan tingkat lanjut masih dapat dilakukan dengan tahapan tertentu. Seluruh destinasi diharapkan kedepannya dapat mengatasi kekurangan yang ada sehingga dapat menarik jumlah wisatawan yang lebih besar.
Aktivitas Pelatihan Pengembangan Marketing pada Destinasi Ekowisata Mangrove Desa Wisata Kampung Tua Bakau Serip, Batam Lia Fitria Anugrah; Joseph Aldo Irawan; Nevina Risha Artania; Reyhan Pramananda Hanureksa; Wisnu Bawa Tarunajaya; Herlan Suherlan; Acep Unang Rahayu; Atang Sabur Safari
Jurnal Kabar Masyarakat Vol. 2 No. 4 (2024): November : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v2i4.2699

Abstract

Training in a tourist village is something that many universities do in community service programs. The implementation of this program is located in the Kampung Tua Bakau Serip Tourism Village, Batam in the form of training with the theme of human resources, marketing and packaging. The method of implementing the program focuses on online material training and offline practice. This method was chosen because it can increase efficiency in terms of limited time and is able to increase opportunities for development in a short time. After the training, the participants felt very helped by this activity and got a lot of new information that would be useful for the development of the destinations they managed. This training provider does not stop at 1 university, but it is hoped that there will be new collaborations with other universities, local governments and ministries to private entrepreneurs through the CSR programs.
Co-Authors Acep Unang Rahayu Adinda Agustian Albertus Novan Siboro Atang Sabur Safari Danudara, Ananta Budhi Haryadi Darmawan Herlan Suherlan Joseph Aldo Irawan Liviandry Dwi Handayani Nevina Risha Nevina Risha Artania Novi Khotimah Reyhan Pramananda Hanureksa Samsiah Sukmadi Sukmadi Wisnu Bawa Tarunajaya