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Analyzing Sembalun Village's Potential as an Agrotourism Attraction Muhammad Adi Junaidi; Fitri Amir, Ahmad; Rochmi, Evilia; Amrullah, Amrullah; Solihin, Riadatus; Walid Sugandi, Yogi Birrul
JMET: Journal of Management Entrepreneurship and Tourism Vol. 2 No. 2 (2024): July, Journal of Management Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v2i2.114

Abstract

Sembalun Village boasts abundant natural resources, yet only Mount Rinjani has been fully developed to its maximum potential. Therefore, it is crucial to explore and analyze the various potentials that Sembalun Village possesses for agrotourism development. This study aims to identify these potentials and their implications for the community in developing agrotourism attractions. The research employs a qualitative descriptive approach to provide an in-depth overview of the conditions and potential for agrotourism development in Sembalun Village. Data collection was conducted through three primary techniques: participatory observation, in-depth interviews, and documentation. The results indicate that Mount Rinjani and its surroundings have significant potential for integrated tourism development. The hills around Sembalun Village offer spectacular views that attract photography enthusiasts. Developing photography spots with supporting facilities can enhance the tourist experience. Additionally, the fields and plantations offer refreshing natural tourism experiences. The development of integrated tourism packages with agrotourism can provide a richer experience for tourists and economic benefits for the local community.
Stakeholder Collaboration through the Pentahelix Model in the Tetebatu Nature Fest 2024 Event Walid Sugandi, Yogi Birrul; Adi Junaidi, Muhammad
JMET: Journal of Management Entrepreneurship and Tourism Vol. 3 No. 1 (2025): January, Journal of Management, Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v3i1.186

Abstract

The Tetebatu Nature Fest 2024 is the inaugural event aimed at branding Tetebatu Village, East Lombok, as an international nature tourism destination. This study seeks to analyze the role of the pentahelix model, which involves the government, academia, businesses, communities, and media in the implementation of this event. Additionally, it aims to identify challenges and strategic solutions to enhance stakeholder collaboration effectiveness. A qualitative approach was employed, utilizing interviews, observations, and document analysis. The findings indicate that the pentahelix collaboration positively contributes to tourism promotion, local community empowerment, and cultural preservation. However, challenges such as lack of stakeholder coordination and resource limitations need to be addressed. This study concludes that strengthening coordination, fostering active community involvement, and diversifying promotional strategies are essential. The research provides significant contributions to the development of collaborative-based tourism to establish a sustainable tourism destination
Community Empowerment Strategies in Developing Sustainable Marine Tourism at Kahona Beach Amrullah, Amrullah; Adi Junaidi, Muhammad; Walid Sugandi, Yogi Birrul
JMET: Journal of Management Entrepreneurship and Tourism Vol. 3 No. 2 (2025): July, Journal of Management Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v3i2.205

Abstract

This study aims to formulate strategic directions for sustainable marine tourism development at Kahona Beach, located in Sekaroh Village, Jerowaru District, East Lombok, by emphasizing community empowerment and digital innovation. Employing a descriptive qualitative approach with a case study design, the research targeted key tourism stakeholders in the village. The study population included local tourism operators, community leaders, youth organizations, and village residents. Six informants were selected purposively based on their direct involvement and knowledge. Data were collected through participatory observation, in-depth interviews, documentation review, and visual data analysis. Thematic analysis using Braun and Clarke’s six-phase model was applied, complemented by SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to explore strategic development potential. Findings revealed that Kahona Beach possesses strong ecological and cultural assets, such as healthy coral reefs and vibrant traditions, which support its potential as a marine ecotourism destination. However, internal challenges include underdeveloped infrastructure, limited digital marketing, and low community engagement. External threats involve privatization of coastal access and ecological degradation, yet opportunities are present through rural tourism programs, digital technologies, and increasing demand for nature-based travel. The study recommends the establishment of inclusive tourism institutions, digital training for local youth, and participatory strategies for environmental and cultural preservation. These findings contribute to the discourse on community-based marine tourism and offer practical insights for local governments and policymakers seeking sustainable and inclusive destination governance.