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All Journal International Journal of Economics, Management, Business, and Social Science Journal of Management, Entrepreneurship and Tourism
Solihin, Riadatus
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Projecting Tourism Development of Rural Area Based on Customer Satisfaction: SWOT Analysis Study Solihin, Riadatus; Demolingo, Ramang H.; Pattaray, Anas; Bahtiar, M. Rifqi Subakti
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 2 (2024): May 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i2.411

Abstract

This paper aims to analyze and assess the strengths and weaknesses of Tete Batu tourism village to recommend its development strategy. It is a qualitative case study, and the sample of this study was four tourism actors and 25 visitors selected through the snowball sampling technique. The interview was the instrument used to collect the data. The data were analyzed through some steps: transcription, categorization, data coding, and data interpretation. The result shows four strengths of Tete Batu tourism village: diversity of destinations, amenities, tourism activities, and government sports. Secondly, accessibility, human resources, and ancillary services are the weaknesses of Tete Batu tourism village. Finally, there are several activities that Tete Batu can implement: extending the market share by targeting domestic customers, developing the four main attractiveness of the village based on customer preferences (destinations, amenities, tourism activities, and friendly local hospitality), developing sports tourism, cooperating with the government to provide some training and build up facilities, and applying an alliance management strategy with competitors.
Analyzing Sembalun Village's Potential as an Agrotourism Attraction Muhammad Adi Junaidi; Fitri Amir, Ahmad; Rochmi, Evilia; Amrullah, Amrullah; Solihin, Riadatus; Walid Sugandi, Yogi Birrul
JMET: Journal of Management Entrepreneurship and Tourism Vol. 2 No. 2 (2024): July, Journal of Management Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v2i2.114

Abstract

Sembalun Village boasts abundant natural resources, yet only Mount Rinjani has been fully developed to its maximum potential. Therefore, it is crucial to explore and analyze the various potentials that Sembalun Village possesses for agrotourism development. This study aims to identify these potentials and their implications for the community in developing agrotourism attractions. The research employs a qualitative descriptive approach to provide an in-depth overview of the conditions and potential for agrotourism development in Sembalun Village. Data collection was conducted through three primary techniques: participatory observation, in-depth interviews, and documentation. The results indicate that Mount Rinjani and its surroundings have significant potential for integrated tourism development. The hills around Sembalun Village offer spectacular views that attract photography enthusiasts. Developing photography spots with supporting facilities can enhance the tourist experience. Additionally, the fields and plantations offer refreshing natural tourism experiences. The development of integrated tourism packages with agrotourism can provide a richer experience for tourists and economic benefits for the local community.
Co-Authors Amrullah Amrullah Bahtiar, M. Rifqi Subakti Demolingo, Ramang H. Fitri Amir, Ahmad Muhammad Adi Junaidi Pattaray, Anas Rochmi, Evilia Walid Sugandi, Yogi Birrul