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All Journal Journal of Management, Entrepreneurship and Tourism Jurnal Inovasi dan Pengabdian Kepada Masyarakat (JIPMas)
Rochmi, Evilia
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Exploration of The Potential of Suwangi Tourism Village Through Swot Analysis in East Lombok Regency, Indonesia Junaidi, Muhammad Adi; Rochmi, Evilia; Ramli, Muhammad; Mawalina, Mawalina; Firmansyah, Kukuh; Sari, Mira
JMET: Journal of Management Entrepreneurship and Tourism Vol. 2 No. 1 (2024): January 2024 Journal of Management Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v2i1.68

Abstract

Suwangi Village is one of the villages located in Sakra District, East Lombok Regency. Suwangi Village is trying to pioneer a tourism village through natural, cultural, artificial, and special interest tourism. Therefore, to develop the potential of Suwangi village, a strategy is needed to make a tourism village that can continue to grow and attract the attention of tourists to visit. This research uses qualitative descriptive methods and uses Strenght, Weakness, Opportunity and Threat Analysis so that the strengths and weaknesses of the village can be recognized and to see the opportunities and threats faced to pioneer Suwangi Village into a tourist village. Based on the results obtained, several aspects that become the strength of Suwangi village's tourist attraction include natural beauty that is still natural, a fairly large area, has relics that are considered sacred and preserved until now. In addition, public awareness and understanding of the management and development of tourist destinations is still limited, becoming a weakness of the management of this tourist village. It can also be known opportunities and threats such as natural disasters, public perceptions that have not been educated about tourism tend to think negatively to be an obstacle to tourism development, and security is still not good. Although it still has some shortcomings, the potential tourist attraction of Suwangi village is quite adequate as a competitive tourist village.
Analyzing Sembalun Village's Potential as an Agrotourism Attraction Muhammad Adi Junaidi; Fitri Amir, Ahmad; Rochmi, Evilia; Amrullah, Amrullah; Solihin, Riadatus; Walid Sugandi, Yogi Birrul
JMET: Journal of Management Entrepreneurship and Tourism Vol. 2 No. 2 (2024): July, Journal of Management Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v2i2.114

Abstract

Sembalun Village boasts abundant natural resources, yet only Mount Rinjani has been fully developed to its maximum potential. Therefore, it is crucial to explore and analyze the various potentials that Sembalun Village possesses for agrotourism development. This study aims to identify these potentials and their implications for the community in developing agrotourism attractions. The research employs a qualitative descriptive approach to provide an in-depth overview of the conditions and potential for agrotourism development in Sembalun Village. Data collection was conducted through three primary techniques: participatory observation, in-depth interviews, and documentation. The results indicate that Mount Rinjani and its surroundings have significant potential for integrated tourism development. The hills around Sembalun Village offer spectacular views that attract photography enthusiasts. Developing photography spots with supporting facilities can enhance the tourist experience. Additionally, the fields and plantations offer refreshing natural tourism experiences. The development of integrated tourism packages with agrotourism can provide a richer experience for tourists and economic benefits for the local community.
Penerapan Program Lapak Buku untuk Meningkatkan Minat Baca Siswa SMKN 1 Kotaraja Aidiatul Fitri, Ramdani; Rochmi, Evilia; Yanti, Nila; Utami, Desy Auliya; Fitriani, Nurlailina; Hamid, Muhammad
Jurnal Inovasi dan Pengabdian kepada Masyarakat (JIPMas) Vol. 1 No. 2 (2025): November
Publisher : Yayasan Arfah Bin Haji Muhammad Saleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63980/jipmas.v1i2.111

Abstract

The implementation of the Book Stall Program at SMKN 1 Kotaraja was driven by the low reading interest among students, reflected in the limited use of the school library and minimal participation in literacy activities. This condition indicated the need for a literacy strategy that is accessible, appealing, and integrated into students’ daily routines. Through a teaching assistance approach, the program was designed to create an open literacy space that allows students to interact freely with various reading materials. The method was carried out twice a week in the school’s outdoor area, using mentoring, interpersonal communication, and direct observation to capture students’ levels of engagement. The findings indicate a clear increase in students’ reading interest, as shown by their spontaneous visits to the book stall, willingness to browse and read books, active discussions about the content, and repeated participation in subsequent sessions. Students also demonstrated greater confidence in expressing their understanding and showed improvement in communicative and reflective literacy behaviors. These results highlight that open reading spaces, consistent exposure to books, and supportive mentoring can effectively stimulate students’ interest in reading. Therefore, the Book Stall Program supported by teaching assistance contributes positively to fostering a sustainable literacy culture in SMKN 1 Kotaraja.
Upacara Betetulak (Tolak Bala) dan Persembahan Adat di Dusun Marang Desa Kotaraja: Kajian Etnografi Religi Iman, Fatmatul; Rochmi, Evilia; Rinjani, Yulita Sari; Fitriani, Nurlailina; Utami, Dessy Auliya; Matan, Ewin Chandra
Jurnal Inovasi dan Pengabdian kepada Masyarakat (JIPMas) Vol. 1 No. 2 (2025): November
Publisher : Yayasan Arfah Bin Haji Muhammad Saleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63980/jipmas.v1i2.113

Abstract

Desa Koaraja dikenal dengan adat istiadatnya yang masih dijaga dengan sangat baik oleh para leluhur dan masyarakatnya. Salah satu budaya yang masih ada yaitu upacara betetulak (Tolak Bala) dan persembahan adat di dusun Marang utara dan Marang Selatan, Desa Kotaraja, bukan sekedar ritual semata, melainkan sebuah ekspresi budaya yang kompleks dan multifungsi. Secara mendasar, upacara ini berfungsi sebagai sarana komunikasi religius dengan kekuatan supranatural untuk memohon perlindungan dari segala bentuk bala dan malapetaka. Nilai-nilai spiritual ini terwujud dalam persembahan adat atau sesajen, yang setiap komponennya mengandung makna simbolis dan filosofis yang mendalam mereperesentasikan hubungan harmonis antara manusia, alam dan leluhur. Selain aspek religiusnya, upacara betetulak memiliki peran sosial dan budaya yang sangat penting. Ritual ini berfungsi sebagai perekat komunitas sosial yang memperkuat rasa kebersamaan, sekaligus menjadi sarana untuk melestarikan dan menunjukkan jati diri masyarakat Marang. Betetulaq (Tolak Bala) adalah upacara adat/keagamaan untuk memohon perlindungan dari bencana, penyakit, dan malapetaka yang berlangsung dalam jangka panjang. Ritual ini menggabungkan unsur adat dan agama (doa bersama, pembacaan kitab suci, pengeluaran pusaka, dan prosesi adat). Metode yang digunakan dalam penelitian ini adalah metode kualitatif, karena objek kajian berupa praktik budaya dan kepercayaan religius masyarakat, yang tidak dapat diukur secara statistik, melainkan perlu dipahami secara mendalam, kontekstual, dan holistik. Upacara Betetulak atau Tolak Bala dan persembahan adat mengandung makna simbolik, nilai spiritual, serta keyakinan kolektif masyarakat Dusun Marang Kotaraja yang hanya dapat diungkap melalui pendekatan kualitatif.
Community Roles in Managing Coastal Tourism: A Case of Labuhan Haji Beach, East Lombok Junaidi, Muhammad Adi; Rochmi, Evilia; Amrullah; Juaini, Muhamad
JMET: Journal of Management Entrepreneurship and Tourism Vol. 4 No. 1 (2026): January, Journal of Management, Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v4i1.269

Abstract

This study aims to analyze the role of local communities in the management of community-based tourism (CBT) in Labuhan Haji Beach, East Lombok, as well as identify challenges and strategies to strengthen this role in supporting the sustainability of coastal tourism. The method used is a qualitative method with a case study approach. Data were collected through in-depth interviews, participatory observations, and documentation studies. The informants consisted of Pokdarwis administrators, tourism business actors, village governments, and domestic tourists. The results of the study show that local communities play a role in four main aspects: (1) destination operational management (cleanliness, security, tourism services), (2) environmental and cultural preservation, (3) local economic development through diversification of tourism businesses, and (4) participation in local institutions, especially through Pokdarwis. Apart from this, the level of community participation is still at the consultative and functional level, not yet achieving strategic partnerships in decision-making. The main challenges include weak human resource capacity, limited capital, unstable Pokdarwis institutions, lack of infrastructure, and not optimal digital promotion of destinations. This study recommends strengthening strategies through community capacity building, inclusive co-management models, development of cultural and ecological-based tourism products, and marketing digitalization. These findings contribute to strengthening the implementation of CBT in coastal areas as well as practical implications for governments and tourism stakeholders.
Co-Authors Aidiatul Fitri, Ramdani Amrullah Amrullah Amrullah Firmansyah, Kukuh Fitri Amir, Ahmad Fitriani, Nurlailina Iman, Fatmatul Matan, Ewin Chandra Mawalina, Mawalina Muhamad Juaini Muhammad Adi Junaidi Muhammad Hamid Muhammad Ramli Rinjani, Yulita Sari Sari, Mira Solihin, Riadatus Utami, Dessy Auliya Utami, Desy Auliya Walid Sugandi, Yogi Birrul Yanti, Nila