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All Journal JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Kepariwisataan: Jurnal Ilmiah Journal of Management, Entrepreneurship and Tourism
Amrullah Amrullah
Universitas Hamzanwadi
Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Analyzing Sembalun Village's Potential as an Agrotourism Attraction Muhammad Adi Junaidi; Fitri Amir, Ahmad; Rochmi, Evilia; Amrullah, Amrullah; Solihin, Riadatus; Walid Sugandi, Yogi Birrul
JMET: Journal of Management Entrepreneurship and Tourism Vol. 2 No. 2 (2024): July, Journal of Management Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v2i2.114

Abstract

Sembalun Village boasts abundant natural resources, yet only Mount Rinjani has been fully developed to its maximum potential. Therefore, it is crucial to explore and analyze the various potentials that Sembalun Village possesses for agrotourism development. This study aims to identify these potentials and their implications for the community in developing agrotourism attractions. The research employs a qualitative descriptive approach to provide an in-depth overview of the conditions and potential for agrotourism development in Sembalun Village. Data collection was conducted through three primary techniques: participatory observation, in-depth interviews, and documentation. The results indicate that Mount Rinjani and its surroundings have significant potential for integrated tourism development. The hills around Sembalun Village offer spectacular views that attract photography enthusiasts. Developing photography spots with supporting facilities can enhance the tourist experience. Additionally, the fields and plantations offer refreshing natural tourism experiences. The development of integrated tourism packages with agrotourism can provide a richer experience for tourists and economic benefits for the local community.
Tourism Entrepreneurship Business Model: Product and Experience Innovation to Attract Tourists Fahrurrozi, Muh.; Amrullah, Amrullah; Mohzana, Mohzana; Ramli, Muhammad
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 3 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i3.28086

Abstract

The tourism industry in Indonesia, with its diverse culture and natural resources, offers significant potential for economic growth. However, challenges such as intense competition and the need for sustainability demand innovation in tourism entrepreneurship business models. This study aims to explore product innovation and tourist experiences in three major destinations: Bali, Yogyakarta, and Lombok. Employing a descriptive qualitative approach, data were collected through in-depth interviews and observations. The results indicate that the integration of local culture and digital technology enhances the attractiveness of destinations, creating unique experiences for tourists and providing economic benefits to local communities. Although innovation offers numerous advantages, challenges such as limitations in human resources and technological support still need to be addressed to achieve long-term sustainability in the industry. This research fills a gap in the literature by adopting an interdisciplinary approach that encompasses cultural, economic, and technological aspects of tourism entrepreneurship.
IDENTIFYING COMMUNITY BASED TOURISM POTENTIAL IN SAPIT VILLAGE THROUGH SWOT ANALYSIS Junaidi, Muhammad Adi; Amrullah, Amrullah; Rochmi, Evilia
Kepariwisataan: Jurnal Ilmiah Vol 19, No 3 (2025): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v19i3.865

Abstract

AbstractThis study aims to identify the potential for developing Sapit Village as a community-based tourism village through a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. Sapit Village, located in Lombok Timur Regency, West Nusa Tenggara Province, offers diverse natural and cultural attractions such as mountain nous landscapes, traditional weaving, and authentic agricultural practices, yet these assets remain suboptimally managed within a sustainable tourism framework. Employing a qualitative case study approach, data were gathered via participatory observation, in-depth interviews with community leaders, tourism practitioners, and policymakers, and documentation review of village development plans and tourism regulations. Internal (strengths and weaknesses) and external (opportunities and threats) factors were mapped to formulate locally relevant development strategies. Findings indicate that Sapit Village’s primary strengths include its natural endowments, cultural heritage, active community engagement, and creative-economic potential (e.g., weaving and agritourism). Key challenges involve inadequate infrastructure, limited human-resource capacity, and non-professional institutional management. Opportunities arise from supportive tourism policies, experiential-tourism trends, digital-technology advances, and strategic partnership prospects. External threats encompass environmental degradation, cultural erosion, digital-access disparities, and natural-disaster risks. The study concludes that an integrative, participatory development approach balancing social, economic, cultural, and environmental dimensions, is essential. These insights provide strategic guidance for regional authorities, local communities, and stakeholders in designing inclusive, sustainable tourism-village development. Future research should further explore quantitative assessments of visitor preferences, longitudinal studies on community capacity building, and comparative analyses with other emerging tourism villages to enrich the strategic framework and ensure broader applicability.Keywords: Tourism Village; SWOT; Empowerment; Sustainable Tourism; Strategy
Co-Authors Fitri Amir, Ahmad Mohzana Muh. Fahrurrozi Muhammad Adi Junaidi Muhammad Ramli Rochmi, Evilia Rochmi, Evilia Solihin, Riadatus Walid Sugandi, Yogi Birrul