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All Journal Journal of Business and Management Gadjah Mada International Journal of Business Journal of Regional and City Planning The Asian Journal of Technology Management (AJTM) Journal of Innovation, Business and Entrepreneurship Jurnal Wacana Ekonomi
Mayangsari, Lidia
School Of Business And Management, Institut Teknologi Bandung
Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Transportation

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Journal : the asian journal of technology management ajtm

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Virality in Social Media Advertising: A Case Study in Bandung Tourism Romadhoni, Riefky Amarullah; Siallagan, Manahan; Mayangsari, Lidia
The Asian Journal of Technology Management (AJTM) Vol 12, No 3 (2019)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2019.12.3.4

Abstract

Abstract. The growth of tourism in Indonesia makes Bandung, as one of the major cities in Indonesia, has to improve its tourism even further. One of the plans of the Department of Tourism and Cultural Bandung is about how to advertise tourism in Bandung City. The current state of Bandung Tourism Ambassador advertisement is through social media Instagram by using her intuition. This research proposes a new system to help Bandung City promotes its tourism destination by using STEPPS (Socio-currency, Trigger, Emotion, Public, Practical Value, Story) factors and service-dominant logic approach. By analysing the value of each factor, the advertiser can determine which words and topic that can make the advertisement viral and more engaging, thus boosting the popularity of Bandung tourism.Keywords:  Bandung city tourism, content analysis, STEPPS, service science
Website as Co-Created Decision Support System Towards Enhanced Experience of Solo City Tourism Putro, Utomo Sarjono; Mayangsari, Lidia; Siallagan, Manahan; Novani, Santi
The Asian Journal of Technology Management (AJTM) Vol 9, No 2 (2016)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2016.9.2.3

Abstract

Abstract. The linkage among information-intensive era, technology, and tourism industry build inseparable genetic relationship which is supposed to be realized in practice. Let alone in this digital era, the urgency to exploit information to the next level resulted in the need to bring a higher game on the technology in order to manage information effectively and efficiently. Tourism industry is categorized as complex system regarding the components substituted it. The diverse elements which interact with dynamics pace give birth to complex tasks to manage by the responsible parties and consequently enhance experience in tourism industry. Competing with complex situation, computerized decision system is urgently needed to collect and also distribute accurate knowledge of tourism industry, collaborate with both supporting public and private sectors, and gain rationality for all stakeholders in the system. Solo city, known also as Surakarta and located in Central Java (Indonesia), is obliged to do its tourism industry justice as it is an important vehicle for regional development of the city. Tourism industry of Solo city represents the major and significant contributor to the local economy to the point where tourism is the brand of Solo city. Taking the prior research finding, value orchestration platform to promote tourism in batik Solo industrial cluster into the reference, this study improves the model by highlighting the duality function the tourism website supposed to have using hashtag (#) minings principle as the latest user interface technology. This study proposes a collaborative website platform as a co-created decision support system to enhance tourism experience for tourist as consumer and optimize management process for Department of Culture and Tourism of Solo city as provider.Keywords: Decision support system, hashtag mining, service-dominant logic, solo city, tourism experience
Virality in Social Media Advertising: A Case Study in Bandung Tourism Riefky Amarullah Romadhoni; Manahan Siallagan; Lidia Mayangsari
The Asian Journal of Technology Management (AJTM) Vol. 12 No. 3 (2019)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2019.12.3.4

Abstract

Abstract. The growth of tourism in Indonesia makes Bandung, as one of the major cities in Indonesia, has to improve its tourism even further. One of the plans of the Department of Tourism and Cultural Bandung is about how to advertise tourism in Bandung City. The current state of Bandung Tourism Ambassador advertisement is through social media Instagram by using her intuition. This research proposes a new system to help Bandung City promotes its tourism destination by using STEPPS (Socio-currency, Trigger, Emotion, Public, Practical Value, Story) factors and service-dominant logic approach. By analysing the value of each factor, the advertiser can determine which words and topic that can make the advertisement viral and more engaging, thus boosting the popularity of Bandung tourism.Keywords:  Bandung city tourism, content analysis, STEPPS, service science
Co-Authors Alexandra, Graciella Annisa Rahmani Qastharin Belgiawan, Prawira Fajarindra Dini Turipanam Alamanda Ferica, Michelle Manahan Siallagan Manahan Siallagan Michael Wijaya Nadhifah Adinda Salsabila Nisful Laila Novani, Santi Persada, Satria Fadil Pertiwi, Ken Garudajati Putro, Utomo Sarjono Raden Aswin Rahadi Reza Ashari Nasution Riefky Amarullah Romadhoni Romadhoni, Riefky Amarullah Santi Novani Sudarso Kaderi Wiryono Vindiana, Afina Putri Windasari, Nila Armelia