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EFEKTIVITAS KOMUNIKASI PELUNCURAN EVENT ALL NEW HONDA JAZZ Wijaya, Michael
Jurnal e-Komunikasi Vol 2, No 2 (2014)
Publisher : Jurnal e-Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (78.005 KB)

Penelitian ini dilakukan untuk mengetahui tingkat keefektivitasan dari komunikasi yang terjadi pada saat launching event All New Honda Jazz, yang diadakan pada tanggal 23 Januari 2013 yang lalu. Honda Surabaya Center selaku main dealer yang mengepalai beberapa dealer yang ada di bagian Indonesia Timur memiliki tanggung jawab untuk menginformasikan kepada khalayak bahwa Honda memiliki produk baru, yaitu All New Honda Jazz, dengan cara mengadakan sebuah event peluncuran produk terbaru, atau yang biasa disebut dengan launching event. Dalam sebuah event terdapat elemen â elemen yakni tema dari event tersebut, tata ruang, dekorasi yang digunakan, persyaratan teknis, hiburan dan juga catering. Dalam penelitian kali ini, elemen â elemen tersebut akan di ukur keefektivitasannya dalam mengkomunikasikan informasi akan All New Honda Jazz, yakni dilihat dari segi penerima pesan tersebut, isi, ketepatan waktu, media, format dan sumber informasi tersebut, sehingga dapat diketahui efektivitas komunikasi dari launching event All New Honda Jazz. Jenis penelitian ini adalah deskriptif dengan menggunakan pendekatan kuantitatif. Metode penelitian yang digunakan adalah survey. Sampel dari penelitian ini adalah mereka para undangan yang telah diundang dan datang pada saat launching event All New Honda Jazz berlangsung, yaitu sejumlah 77 orang. Hasil dari penelitian ini menunjukkanÂ keefektivitasan komunikasi dari launching event AllÂ New Honda Jazz.

Analysis on The Society Indicator of Corporate Social Responsibility (CSR) of PT Antam Sari, Nuraini; Wijaya, Michael
Binus Business Review Vol 4, No 2 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i2.1383

Stakeholders believe that CSR report of a company provides significant information as well as the financial information reported in financial statement. The purpose of this research is to analyze the comprehensiveness and information on society indicator stated in the Corporate Social Responsibility (CSR) reporting. The Global Reporting Initiativeâs (GRI) Sustainability Reporting Guidelines (version 3.1) provides indicators to analyze the CSR of company. This research focuses on society aspect as one of the performance indicators. Comprehensive reporting contains three types of information: (i) vision and goals, (ii) management approach, and (iii) performance indicator. The methodology used in this research was data collection. This research analyzed the disclosure of society aspect by PT Antam on their financial statement and annual CSR report for the year 2012. The result of this research explains that PT Antamâs sustainability report for the year 2012 was comprehensive because they reported all the six aspects of society indicator. However, PT Antam failed to report the total value of financial and in kind contributions to political parties, politicians, and related institutions by country (SO6) as part of public policy aspect in their sustainability report.

On the regression analysis of menu price presentations toward customer buying decision in restaurant setting Wijaya, Michael; Mayangsari, Lidia
Journal of Business and Management Vol 9, No 2 (2020)
Publisher : Journal of Business and Management

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Abstract. Every restaurant must have competitive advantage to win and survive in the market and developing menu is one of the ways. Menu Price Presentation (MPP), one component in menu, can influence customer’s Willingness to Pay (WTP) mediated by Customer’s Price Perception (CPP). Odd or even price ending will create a different price perception. The use of numerical salience format and currency signs also carry semantic salience, a key factor in determining price perception. Then, the CPP will influence customer’s WTP as the customers have a tendency to use it in making a purchase decision. This study has a purpose to analyze the effect of numerical salience format, the inexistence of currency sign and the use of 0-price ending toward customer’s WTP. This study used quantitative approach through questionnaire with the characteristic of respondents: live in Bandung, have eating out frequency minimum two times a week and have a status of high school or college students. The data were analyzed using mediation regression analysis. The result is MPP significantly influence customer’s WTP fully mediated by CPP. The numerical salience format, the inexistence of currency sign and the 0-price ending will create a valuable perception and increase customer’s WTP.Keywords: Menu Price Presentation, Customer’s Price Perception, Customer Willingness to Pay, Restaurant’s Menu, Price Ending, Semantic Salience

An Analysis of Students’ Perception Regarding to the Use of Role Play Technique in Learning Speaking Skills Wijaya, Michael; Handayani, Ika; Fargianti, Yusti
BABASAL English Education Journal Vol. 5 No. 2 (2024): -
Publisher : English Education Study Program

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32529/beej.v5i2.3321

This study aimed to find out how are the perception of students regarding to the use of role play technique in learning speaking skills and also what are strengths and weaknesses of it according to students’ perception at SMP Negeri 1 Kelapa Dua, Tangerang. The objectives of the research were to comprehend about how are the perception of students regarding to the use of role play technique in learning speaking skills and also to find out about what are strengths and weaknesses of using role play technique in learning speaking skills according to students’ perception. The research employed a case study method. The data were collected by observation, questionnaire, and interview. The results of the research showed that it helped them in English Vocabulary, English Grammar, English Comprehension, English Pronunciation, and also their English fluency. Moreover, it was more fun and helped them to cultivate their knowledge, made them interested and more enthusiastic, more optimistic, more motivated, taught them about teamwork, involved them directly, and more active. However, it still made them shy and afraid when playing roles. It is also proven to be efficient as a technique in learning speaking skills, but less effective in fostering their self-confidence.

Sistem Pendukung Keputusan Penentuan Supplier Pada Purchasing Berbasis Website Menggunakan Simple Additive Weighting Wijaya, Michael; Hakim, Bhustomy
Jurnal Sistem Informasi Triguna Dharma (JURSI TGD) Vol. 4 No. 4 (2025): EDISI JULI 2025
Publisher : STMIK Triguna Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53513/jursi.v4i4.11196

Pengelolaan purchasing merupakan bagian krusial dalam operasional perusahaan yang membutuhkan proses pengambilan keputusan yang cepat, tepat, dan berbasis data. PT. GENIKA, perusahaan yang bergerak di bidang perdagangan suku cadang otomotif dan peralatan industri, menghadapi kendala dalam proses pembelian seperti pencatatan manual yang berisiko salah dan pemilihan supplier yang belum didasarkan pada kriteria tertentu. Penelitian ini mengembangkan sistem pendukung keputusan (SPK) berbasis web dengan menerapkan metode simple additive weighting (SAW) guna membantu menentukan supplier terbaik berdasarkan sejumlah kriteria, seperti harga dasar, waktu pengiriman, rekam jejak dan lainnya. Sistem ini dirancang menggunakan framework Django untuk backend dan ReactJS untuk antarmuka pengguna. Hasil implementasi menunjukkan bahwa sistem dapat menghitung skor akhir tiap supplier secara otomatis, menghasilkan peringkat yang memudahkan pengguna dalam memilih supplier paling sesuai. Pengujian sistem dilakukan menggunakan metode black box testing, termasuk uji elastisitas terhadap bobot dan nilai input, untuk memastikan seluruh fungsi berjalan sesuai dengan skenario serta hasil pemeringkatan tetap stabil. Dengan demikian, hasil pengujian menunjukkan bahwa sistem bekerja dengan baik, akurat, dan dapat diandalkan dalam mendukung proses pengambilan keputusan.

MEMBANGUN KEPUASAN KERJA UNGGUL: ANALISIS TIGA FAKTOR DI PT XYZ Wijaya, Michael; Yanuar
Jurnal Serina Ekonomi dan Bisnis Vol 3 No 1 (2025): Februari 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jseb.v3i1.35698

Penelitian ini menganalisis dampak tiga faktor kunci dalam manajemen sumber daya manusia - gaya kepemimpinan, stres kerja, dan kompensasi - terhadap tingkat kepuasan kerja karyawan. Menggunakan survei terhadap 105 karyawan PT XYZ, sebuah perusahaan pakan ternak, penelitian ini menerapkan skala Likert untuk mengukur persepsi responden. Analisis data dilakukan menggunakan pendekatan Structural Equation Model (SEM) dengan bantuan perangkat lunak SmartPLS4. Kontribusi utama penelitian ini terletak pada eksplorasi komprehensif tentang bagaimana ketiga variabel tersebut memengaruhi kepuasan kerja dalam konteks industri pakan ternak, khususnya di PT XYZ. Temuan penelitian mengungkapkan bahwa ketiga variabel independen memiliki pengaruh positif dan signifikan terhadap kepuasan kerja karyawan. This research analyzes the impact of three key factors in human resource management - leadership style, work stress, and compensation - on employee job satisfaction levels. Using a survey of 105 employees at PT XYZ, an animal feed company, this study employs a Likert scale to measure respondent perceptions. Data analysis was conducted using a Structural Equation Model (SEM) approach with SmartPLS4 software. The main contribution of this research lies in its comprehensive exploration of how these three variables influence job satisfaction in the context of the animal feed industry, particularly at PT XYZ. The findings reveal that all three independent variables have a positive and significant effect on employee job satisfaction.

An Analysis of Students’ Perception Regarding to the Use of Role Play Technique in Learning Speaking Skills: Analisis Persepsi Siswa Terkait Penggunaan Teknik Role Play Dalam Pembelajaran Kemampuan Berbicara Wijaya, Michael; Handayani, Ika; Fargianti, Yusti
Journal of English Education Forum (JEEF) Vol. 4 No. 1 (2024): JAN-MAR 2024
Publisher : Program Studi Pendidikan Bahasa Inggris

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jeef.v4i1.592

This study aimed to find out how are the perception of students regarding to the use of role play technique in learning speaking skills and also what are strengths and weaknesses of it according to students’ perception at SMP Negeri 1 Kelapa Dua, Tangerang. The objectives of the research were to comprehend about how are the perception of students regarding to the use of role play technique in learning speaking skills and also to find out about what are strengths and weaknesses of using role play technique in learning speaking skills according to students’ perception. The research employed a case study method. The data were collected by observation, questionnaire, and interview. The results of the research showed that it helped them in English Vocabulary, English Grammar, English Comprehension, English Pronunciation, and also their English fluency. Moreover, it was more fun and helped them to cultivate their knowledge, made them interested and more enthusiastic, more optimistic, more motivated, taught them about teamwork, involved them directly, and more active. However, it still made them shy and afraid when playing roles. It is also proven to be efficient as a technique in learning speaking skills, but less effective in fostering their self-confidence.

Academic Hardiness and Healthy Lifestyle Behavior on Student Athletes Wijaya, Michael; Huwae, Arthur
ACTIVE: Journal of Physical Education, Sport, Health and Recreation Vol. 13 No. 2 (2024)
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/peshr.v13i2.1777

This study aims to determine the relationship between academic hardiness and healthy lifestyle behavior in student athletes. The method used is quantitative with a correlational design. The data analysis method employed the Karl Pearson product-moment correlation test. The population in this study were all student athletes, in this case including high school students and university students in Indonesia. A total of 174 student athletes participated in the study using snowball sampling technique. The research measurements used the Revised Academic Hardiness Scale (α = 0.898) and The Health-Promoting Lifestyle Profile II (α = 0.885). The results showed a significant positive relationship between academic hardiness and healthy lifestyle behavior (r = 0.161 and sig. = 0.017). This indicates that academic hardiness is one of the factors associated with the improvement of healthy lifestyle behavior in student athletes. The implications of this research suggest that future researchers should focus on studying student athletes who reside in athletic dormitories or attend schools or universities with a sports-based curriculum and are also recipients of sports scholarships.

Perlindungan Atas Hak Pihak Ketiga Terhadap Perjanjian Perkawinan yang dibuat Setelah Dilangsungkannya Perkawinan (Studi Kasus Putusan Mahkamah Konstitusi No.69/PUU-XIII/2015) Tarigan, Muhammad Iqbal; Andrean, Jason; Diana, Diana; Wijaya, Michael; Sutanto, Vincent
JURNAL MUTIARA HUKUM Vol. 2 No. 1 (2019): Jurnal Mutiara Hukum
Publisher : Hukum Universitas Sari Mutiara Indonesia

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Keputusan Mahkamah Konstitusi (MK) No. 69/PUU-XIII/2015 merupakan sebuah babak baru pengaturan tentang pembuatan perjanjian perkawinan yang mana sebelumnya dibuat sebelum perkawinan dalam akta notaris menjadi dapat dibuat setelah perkawinan berlangsung.Penulisan ini menggunakan penelitian yuridis normatif yakni dengan mempelajari dan mengkaji asas-asas hukum khususnya kaidah-kaidah hukum positif yang berasal dari bahan-bahan kepustakaan yang ada dari peraturan perundang-udangan serta ketentuan yang berkaitan dengan Keputusan MK No. 69/PUU-XIII/2015 yang memuat perubahan pengaturan perjanjian perkawinan.Penelitian menunjukkan keputusan MK No. 69/PUU-XIII/2015 tersebut menjadi putusan yang ditafsir secara ekstensif dan berimplikasi terhadap potensi kerugian pihak ketiga dan/atau kreditur. Keputusan MK tersebut menyebabkan munculnya ketidakpastian hukum bagi pihak ketiga. Keputusan MK memunculkan polemik dimana seharusnya berfungsi sebagai alat pembaharuan dan perubahan dalam masyarakat atau law as a tool of social engineering atau sebaliknya memunculkan permasalahan hukum yang baru

Ekstraksi Kata Kunci Pada Portal Jurnal JATISI Menggunakan Metode TF-IDF dan Cosine Similarity Wijaya, Michael; Irsyad, Hafiz
DEVICE : JOURNAL OF INFORMATION SYSTEM, COMPUTER SCIENCE AND INFORMATION TECHNOLOGY Vol 6, No 2: DESEMBER 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/device.v6i2.6623

Penelitian ini bertujuan untuk mengimplementasikan metode Term Frequency-Inverse Document Frequency (TF-IDF) dan Cosine Similarity dalam mengekstraksi kata kunci dari abstrak artikel jurnal guna mengidentifikasi topik penelitian dalam periode tertentu. Harapannya, pengguna dapat menganalisis tren topik dan memperoleh gambaran komprehensif mengenai dinamika keilmuan di bidang Teknik Informatika dan Sistem Informasi. Penelitian ini menggunakan pendekatan eksperimental kuantitatif dengan tahapan: pengumpulan data dari 11 artikel jurnal JATISI Vol 6 No. 1 (2019), pre-processing data (case folding, penghapusan tanda baca dan angka, tokenisasi, stopword removal, dan stemming), pembobotan menggunakan TF-IDF, serta pengukuran relevansi antardokumen dengan Cosine Similarity. Hasil penelitian berhasil mengekstraksi kata kunci dari dokumen dan memberikan peringkat berdasarkan persentase kemunculannya, serta menghasilkan matriks cosine similarity untuk mengidentifikasi kemiripan antartulisan. Namun, nilai presisi 0.05, recall 0.04, dan F1-score 0.04 menunjukkan bahwa model ini belum mampu memberikan prediksi yang memadai untuk kasus ini. Temuan ini dapat dijadikan acuan bahwa model/metode tersebut tidak direkomendasikan tanpa modifikasi signifikan, sekaligus menjadi dasar untuk eksplorasi solusi alternatif di masa depan.

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