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All Journal Jurnal Informasi dan Teknologi Management Studies and Entrepreneurship Journal (MSEJ)
Sudrajat, Angga Pramadista
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Computer Science & IT Decision Sciences, Operations Research & Management

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Development of Employees Attendance Features of Human Resource Information System in A National Logistics Company Setiowati, Rini; Yuniarti Utami, Eva; Sonani, Nia; Sudrajat, Angga Pramadista; Hery Santoso, Muhammad
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.428

Abstract

The purpose of this study is to determine how to create an HRIS application. The following steps make up the data collection approach used in the development of this application: observation, interviews, and literature review. The author develops systems using the Requirements Analysis and Design (RAD) method, which comprises three stages: requirement planning, design workshop, and implementation (application). The author has presented research and authors from which the following conclusions can be made: Using UML (Unified Modeling Language) tools and the RAD (Rapid Application Development) methodology, the HRIS attendance information system was evaluated and designed. through the use of three stages for the design, implementation, and requirements planning processes. Through the attendance function in the developed HRIS (Human Resources Information System) application, the system development can facilitate data processing and employee absence reporting for HR (Human Resources). Obviously, there are still issues with this method. Numerous things can still be done to improve and further expand this system. It is envisaged that development will extend beyond attendance and include the ability to use the HRIS application to distribute information on HRD activities.
Voice Search SEO: Optimizing Marketing Strategies for the Future Dewatmoko, Santo; Sonani, Nia; Sudrajat, Angga Pramadista
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4930

Abstract

This research examines the relationship between Voice Search SEO optimization, Consumer Behavior Change, Natural Language Processing Technology, and Marketing Strategy Success in the context of PT. Yakult Indonesia Persada - Bandung 3. Using a quantitative research design with random sampling, the study collects data from 100 consumers to explore both direct and indirect effects among these variables. The analysis, conducted with SmartPLS, reveals significant direct effects from Voice Search SEO optimization to Marketing Strategy Success and Consumer Behavior Change to Marketing Strategy Success, indicating that voice search optimization and shifts in consumer behavior play crucial roles in marketing strategy success. Additionally, the results show that Natural Language Processing Technology mediates the relationships between Voice Search SEO optimization and Marketing Strategy Success, and Consumer Behavior Change and Marketing Strategy Success, suggesting that advanced Natural Language Processing Technology is instrumental in translating voice-based optimization and evolving consumer behaviors into successful marketing outcomes. The findings highlight the importance of adapting marketing strategies to align with voice search trends and evolving consumer preferences. Companies that invest in voice search SEO and Natural Language Processing Technology are better positioned to enhance customer experiences and achieve marketing success in a rapidly changing digital landscape. This research provides valuable insights for businesses seeking to remain competitive and meet the demands of a voice-driven consumer market.
Co-Authors Dewatmoko, Santo Hery Santoso, Muhammad Rini Setiowati Sonani, Nia Yuniarti Utami, Eva