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All Journal Journal of Business Strategy and Execution Journal The Winners International Research Journal of Business Studies (E-Journal) Dinasti International Journal of Education Management and Social Science Jurnal Informasi dan Teknologi Ilomata International Journal of Management Ilomata International Journal of Management IIJSE Jurnal Pengabdian Kepada Masyarakat Bangun Cipta, Rasa, & Karsa (Jurnal PKM BATASA) International Research Journal of Business Studies
Rini Setiowati
Faculty of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Senayan, Jakarta 12120
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Understanding ICT Adoption Determinants among Indonesian SMEs in Fashion Subsector Setiowati, Rini; Hartoyo, Hartoyo; Daryanto, Heny K.; Arifin, Bustanil
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 8, No 1 (2015): April-July 2015
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (177.569 KB)

Abstract

Factors Impacting Customer Attitude toward Buying Halal Cosmetics in Jabodetabek Clarita, Ni Made Adelia; zimbalist, shannon baladewa; Setiowati, Rini
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 21, No 1 (2020): The Winners (In Press)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v21i1.5873

Abstract

The research aimed to analyze the relationship between religiosity, product involvement, customers’ knowledge toward customers’ attitudes on halal cosmetics, and the relationship between customers’ attitudes on halal cosmetics towards customers’ intention to buy them. The research used a self – administrated questionnaire with close-ended questions. The questionnaire was distributed as pretest to 30 respondents offline. Furthermore, the researchers received answers from 302 respondents out of 350 that were distributed. To assess the relationship between knowledge, involvement, and religiosity, a structural equation modeling technique was used. Data were analyzed using Smart PLS software to test validity and reliability. The findings its show that there is a positive relationship between knowledge, religiosity, and product involvement towards costumers’ attitudes of halal cosmetics on Indonesian Muslim women. Moreover, the results indicate that Muslim women in Indonesia have more positive attitudes and intentions towards halal cosmetic products. The results of the research give implications to the firm in competing for the general and international brands for the halal cosmetic industry.
RELATIONSHIP BETWEEN CONSUMER INVOLVEMENT AND BRAND PERCEIVED QUALITY ON FEMALE COSMETIC CONSUMERS AND PURCHASE INTENTION OF THE FOREIGN BRAND COSMETICS (STUDY IN FEMALE COSMETIC CONSUMERS IN JAKARTA) Prakoso, Tribowo; Setiowati, Rini
Journal of Business Strategy and Execution Vol 4, No 2 (2012): Publish on June 2012
Publisher : Bina Nusantara University

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Abstract

Cosmetic is a product of consumer goods that have a high level of competition. Brand on a product becomes an important identity that has always known to exist by the consumer. With the ease of foreign brands to be accepted in Indonesia is a substantial opportunity for the cosmetics company, specially foreign brands and are ready to compete with a variety of Indonesian a traditional cosmetic is earlier known and has value to consumers of Indonesian women. Eventually expected to provide useful information for companies in designing marketing promotions, even more so when the product is a cosmetic that is part and parcel of the woman.
ONLINE BEHAVIOURAL INTENTIONS: AN EMPIRICAL INVESTIGATION OF ANTECEDENTS AND MODERATORS Setiowati, Rini; Dermawan, Natalia
Journal of Business Strategy and Execution Vol 3, No 1 (2010): Published on November 2010
Publisher : Bina Nusantara University

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Abstract

The objectives of this paper is to  recognize, confirm and  evaluate the underlying factors toward behavior intention of  Indonesian online shoppers; specifically the antecedents including perceived online reputation, banner advertising, perceived online security, perceived reliability, appearance, site design,  and website presentational consistency. Questionnaires were posted through online survey targeted to 200 respondents. The data collection methods and variable measures were discussed. Zero-order correlation and regression analysis were conducted to evaluate whether the antecedents and moderator have relationships with the online behavior intention. Analyses found that perceived online security was the only antecedent variable that directly and positively associated with behavioral intentions. The study also found that perceived switching costs did not moderate the links between those variables, whereas perceived switching inducements moderated the links between banner advertising and perceived online security to online behavior intentions.
Influence of Social Media Influencers on Parasocial Interaction Impacts Value Perception and Purchase Intention Luxury Bags Maryanto, Syifa; Royhana, Ajib; Dhamatiyo, Revaldi; Setiowati, Rini
Ilomata International Journal of Management Vol. 5 No. 1 (2024): January 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v5i1.1038

Abstract

This study aims to determine social media influencers, which in this case is measured based on attractiveness (social and physical) to parasocial interaction, as well as the effect of Parasocial Interaction on the value perception of luxury goods (social, personal, and conspicuous) on social media. This research is also conducted to determine whether value perception and parasocial interaction can influence purchase intention. In addition, this research will focus on one product, namely luxury bags. To achieve the research objectives and test the research model, a database-based questionnaire was developed and distributed to 350 respondents in Indonesia through an online platform. This research utilizes the Partial Least Squares Structural Equation Modelling (PLS-SEM) method. The results of this study indicate that the attractiveness of Social Media Influencers has an influence on Parasocial Interaction, besides that Parasocial Interaction can build Luxury Brand Value Perception. This study also shows that Value Perception affects on Purchase Intention. Meanwhile, Parasocial Interaction have no significant effect on Purchase Intention. The findings of this study have important implications for marketers and influencer in designing more effective marketing strategies to increase the value perception and purchase intention of consumers towards luxury bags.
PENERAPAN 5R DAN PERILAKU K3 DI PT. HOME CENTER KAWAN LAMA Arifin, Zainal; Sari, Ratih Ikha Permata; Setiowati, Rini
Jurnal Pengabdian Kepada Masyarakat Bangun Cipta, Rasa, & Karsa Vol 1, No 2 (2022): Jurnal PKM Batasa
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/pkmbatasa.v1i2.1014

Abstract

Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk: (1) mengetahui penerapan 5R (Resik, Ringkas, Rapi, Rawat, Rajin), (2) mengetahui perilaku K3 (Kesehatan dan Keselamatan Kerja), (3) mengetahui pengaruh penerapan 5R terhadap perilaku K3 di PT. Home Center Kawan Lama. PKM ini dilakukan dengan expost facto. Populasi dalam penelitian ini adalah karyawan PT. Home Center Kawan Lama. Teknik pengambilan sampel menggunakan pursposive sample yang berjumlah 30 karyawan. Teknik pengumpulan data dilakukan dengan menggunakan angket. Data yang diperoleh dianalisis dengan deskriptif kuantitatif. Berdasarkan hasil PKM diharapkan dapat diperoleh hubungan positif terhadap penerapan 5R dan perilaku K3 di PT Home Center Karyawan Lama
Development of Employees Attendance Features of Human Resource Information System in A National Logistics Company Setiowati, Rini; Yuniarti Utami, Eva; Sonani, Nia; Sudrajat, Angga Pramadista; Hery Santoso, Muhammad
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.428

Abstract

The purpose of this study is to determine how to create an HRIS application. The following steps make up the data collection approach used in the development of this application: observation, interviews, and literature review. The author develops systems using the Requirements Analysis and Design (RAD) method, which comprises three stages: requirement planning, design workshop, and implementation (application). The author has presented research and authors from which the following conclusions can be made: Using UML (Unified Modeling Language) tools and the RAD (Rapid Application Development) methodology, the HRIS attendance information system was evaluated and designed. through the use of three stages for the design, implementation, and requirements planning processes. Through the attendance function in the developed HRIS (Human Resources Information System) application, the system development can facilitate data processing and employee absence reporting for HR (Human Resources). Obviously, there are still issues with this method. Numerous things can still be done to improve and further expand this system. It is envisaged that development will extend beyond attendance and include the ability to use the HRIS application to distribute information on HRD activities.
Influence of Social Media Influencers on Parasocial Interaction Impacts Value Perception and Purchase Intention Luxury Bags Maryanto, Syifa; Royhana, Ajib; Dhamatiyo, Revaldi; Setiowati, Rini
Ilomata International Journal of Management Vol. 5 No. 1 (2024): January 2024
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v5i1.1038

Abstract

This study aims to determine social media influencers, which in this case is measured based on attractiveness (social and physical) to parasocial interaction, as well as the effect of Parasocial Interaction on the value perception of luxury goods (social, personal, and conspicuous) on social media. This research is also conducted to determine whether value perception and parasocial interaction can influence purchase intention. In addition, this research will focus on one product, namely luxury bags. To achieve the research objectives and test the research model, a database-based questionnaire was developed and distributed to 350 respondents in Indonesia through an online platform. This research utilizes the Partial Least Squares Structural Equation Modelling (PLS-SEM) method. The results of this study indicate that the attractiveness of Social Media Influencers has an influence on Parasocial Interaction, besides that Parasocial Interaction can build Luxury Brand Value Perception. This study also shows that Value Perception affects on Purchase Intention. Meanwhile, Parasocial Interaction have no significant effect on Purchase Intention. The findings of this study have important implications for marketers and influencer in designing more effective marketing strategies to increase the value perception and purchase intention of consumers towards luxury bags.
The Role of Omni-channel Integration in driving Customer Satisfaction and Loyalty in Indonesia E-commerce Fernando, Antonius; Siagian, Sandra Louis; Muthia, Tsabita Indah; Setiowati, Rini
Dinasti International Journal of Education Management And Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5554

Abstract

The rapid growth in consumer expectations and the increasing demand for online shopping have necessitated the integration of distribution systems that can serve customers seamlessly across multiple channels. Despite its potential, implementing an effective omni-channel system presents various challenges, particularly in aligning operations with the values perceived by customers. Addressing this issue, the present study—titled “The Role of Omni-channel Integration in Driving Customer Satisfaction and Loyalty in Indonesia E-commerce”—seeks to contribute to the expanding literature on omni-channel strategies. Specifically, the study aims to empirically examine the relationships between omni-channel order fulfillment integration, integration quality, perceived omni-channel value, customer satisfaction, and customer loyalty. The data analysis uses the Structural Equation Modeling (SEM) method based on Partial Least Squares (PLS) to explore these relationships. The findings indicate a positive relationship between omni-channel integration and customer satisfaction, while the quality of omni-channel integration is also positively associated with customer loyalty.
Electric Dreams: Understanding Factors Shaping EV Purchase Intentions And Policy Implications Adzania, Fajriah Hanika; Candra, Halbet Dermawan; Susanti, Rahayu Fajri; Setiowati, Rini
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5606

Abstract

The shift towards electric vehicles (EVs) signifies a substantial transformation in automotive technology and consumer preferences. This study investigates the multifaceted factors influencing Indonesian consumers' purchase intentions towards EVs by integrating the Theory of Planned Behavior (TPB) with additional variables: Environmental Knowledge (EK), Intolerance of Uncertainty (IoU), and Financial Incentive Policies (FIP). Employing a quantitative approach, data from 220 respondents were collected through an online survey and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings indicate that Attitude (AT), Subjective Norms (SN), FIP, and EK significantly and positively correlate with Purchase Intention (PI), while Perceived Behavioral Control (PBC) exerts no significant influence. Conversely, IoU demonstrates a significant negative association with PI. Furthermore, AT mediates the relationships between EK, IoU, and PI. These insights offer valuable contributions to academic discourse and provide practical guidance for policymakers, marketers, and industry stakeholders seeking to accelerate EV adoption through informed strategies and supportive policies.
Co-Authors Adzania, Fajriah Hanika Arifin, Bustanil Arifin, Bustanil Candra, Halbet Dermawan Clarita, Ni Made Adelia Dhamatiyo, Revaldi Fernando, Antonius Hartoyo Hartoyo Heny K Daryanto Hery Santoso, Muhammad Maryanto, Syifa Muthia, Tsabita Indah Natalia Dermawan Ratih Ikha Permata Sari Royhana, Ajib Siagian, Sandra Louis Sudrajat, Angga Pramadista Susanti, Rahayu Fajri Tribowo Prakoso Yuniarti Utami, Eva Zainal Arifin zimbalist, shannon baladewa