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All Journal Jurnal Informasi dan Teknologi Journal of Management and Digital Business
Yuniarti Utami, Eva
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analysis of The Influence of Digital Advertising Attractiveness, User Satisfaction, and Digitalization Perceive Ease of Use on User Loyalty of Digital Payment Card E-Money Sudirjo, Frans; Binsar Kristian Panjaitan, Feliks Anggia; Yuniarti Utami, Eva; Judijanto, Loso; Widarman, Agung
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.422

Abstract

The purpose of this study is to examine if e-money users' loyalty is influenced by promotional attractiveness, satisfaction, and convenience. The people that use electronic money make up the group that this study used. Purposive sampling was the method employed in this study, and the sample size was one hundred participants. The measurement tools used in this study are ordered according to a Likert scale. In order to collect data for this study, questionnaires and a literature review were employed. Multiple linear regression analysis was employed in this study's data analysis. The following conclusions can be made in light of the analysis and conversation: According to the partial regression test (t-test) results, convenience, satisfaction, and the attractiveness of the campaign all significantly affect the loyalty of e-money users. It is known from the simultaneous regression (f-test) results that convenience, satisfaction, and promotional attractiveness all significantly affect e-money user loyalty at the same time. Then, because it has a higher value than the convenience and happiness variables, the promotion attractiveness variable has the most prominent influence on the loyalty of e-money users.
Development of Employees Attendance Features of Human Resource Information System in A National Logistics Company Setiowati, Rini; Yuniarti Utami, Eva; Sonani, Nia; Sudrajat, Angga Pramadista; Hery Santoso, Muhammad
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.428

Abstract

The purpose of this study is to determine how to create an HRIS application. The following steps make up the data collection approach used in the development of this application: observation, interviews, and literature review. The author develops systems using the Requirements Analysis and Design (RAD) method, which comprises three stages: requirement planning, design workshop, and implementation (application). The author has presented research and authors from which the following conclusions can be made: Using UML (Unified Modeling Language) tools and the RAD (Rapid Application Development) methodology, the HRIS attendance information system was evaluated and designed. through the use of three stages for the design, implementation, and requirements planning processes. Through the attendance function in the developed HRIS (Human Resources Information System) application, the system development can facilitate data processing and employee absence reporting for HR (Human Resources). Obviously, there are still issues with this method. Numerous things can still be done to improve and further expand this system. It is envisaged that development will extend beyond attendance and include the ability to use the HRIS application to distribute information on HRD activities.
Analysis of The Influence of Technology Perceived Quality, Digital Advertising and Technology Digital Experiental Marketing on Customers Intention to Purchase at Marketplace Platform Tokopedia Sudirjo, Frans; Nurbakti, Rezky; Hadi Nugroho, Isfauzi; Ekaputra, Adriansyah; Yuniarti Utami, Eva
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.454

Abstract

The study's goal is to examine how advertising, perceived quality, and experiential marketing affect consumers' decisions to buy. The judgment sampling approach is the sample technique employed in this study. Based on the assumption that respondents had shopped online, samples were chosen. One hundred samples will be collected for this study. In this study, the author employed two different types of data: primary and secondary. Using Cronbach's alpha, researchers assess a variable's dependability in this test. Multiple linear regression analyses are used in the examination of research data. Experience marketing, perceived quality, and advertising are found to have a major impact on the purchasing decisions of customers who actively use e-commerce applications, according to the research findings. The a-value of 13.4 shows the buyer's decision value when there is no influence from the experiential marketing, perceived quality, or advertising variables. The regression coefficients b1, b2, and b3 each show that a one-unit increase in the experiential marketing, perceived quality, and advertising variables will result in an increase in purchasing decisions by 0.24, 0.2, and 0.24 respectively.
Analysis of The Influence of Situational Digital Advertising Through Online Video Sharing and Social Media Platform on Customers Intention to Purchase at E-Commerce Application Shopee Ekaresty Haes, Putri; Dharmawan, Donny; Serius Nazara, Desman; Arwani, Mokhamad; Yuniarti Utami, Eva
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.455

Abstract

This research aims to determine the effect of advertising exposure on shopping interest. The paradigm used in this research is the positivism paradigm. This study uses a quantitative approach. This research uses non-experimental research methods with a type of method, namely the survey method. The population in this study were students. The number of samples in this research was 100. The primary data for this research uses data obtained from a questionnaire that has been distributed in the form of a Google Form. The linear regression test in this research uses product moments with SPSS version 24 for Windows. Based on the findings and discussion of the research that has been carried out, it can be concluded that the level of advertising exposure is in the medium category with a percentage of 60%. The level of interest in shopping through applications is also in the medium category, with a percentage of 40%. From the research results, it can be concluded that advertising exposure influences shopping interest. Based on the results of the t-value, namely 3.5 > 1.98, The coefficient of determination in this equation has a positive value of 12.5%. This figure means that the advertising exposure variable does not have a big influence on shopping interest at 12.5%. Other factors that were not considered in this study contributed the remaining 87.5%. So the conclusion is that if the advertising exposure variable increases, then interest in shopping through the application will also increase. Vice versa, if advertising exposure decreases, shopping interest also decreases.
Application of The User Centered Design Method To Evaluate The Relationship Between User Experience, User Interface and Customer Satisfaction on Banking Mobile Application Sudirjo, Frans; Ratna Tungga Dewa, Dominica Maria; Indra Kesuma, Lucky; Suryaningsih, Lilik; Yuniarti Utami, Eva
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i1.465

Abstract

The aim of this research is to evaluate user satisfaction through UI/UX design in mobile banking and find out what kind of UI/UX appearance users want using the user-centered design method. This research uses a qualitative approach. In addition to the qualitative approach, this research also incorporates a quantitative approach. Data collection in this research used usability testing, interviews, and questionnaires. We calculated the data obtained from the questionnaire statistically using Microsoft Excel. The results of questionnaire data analysis can be in the form of graphs or numbers. Researchers create a list of required elements or features to maintain, add, improve, or remove after collecting and analyzing data. Researchers will implement the requirements list by providing prototype design recommendations. The research results showed that 90% of participants successfully completed the 10 task scenarios given during the evaluation of ongoing mobile banking usability testing. Furthermore, during the evaluation of mobile banking prototype recommendations, 99% of participants successfully completed the 10 task scenarios that had been given. The appearance that users want is a more attractive appearance by adding more icons and illustrations, as well as making the appearance more modern. Additional features that users want, namely adding an e-wallet top-up feature, not limiting the account mutations that can be seen, adding a share feature after transfer, adding fingerprint and face ID features in the login section, and adding a copy feature to be able to copy account numbers.
Analysis Of Perceived Value of Benefit Cash on Delivery Payment Method Customers When Using Digital Wallet Application Serius Nazara, Desman; Ratnawita; Ekasari, Silvia; Sulistiarini, Emma Budi; Yuniarti Utami, Eva
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i1.467

Abstract

The purpose of this study is to examine how secure and comfortable cash on delivery (COD) and e-wallet consumers feel about their payment options. Survey research is the method employed in this study. All students are the population in question. Purposive sampling was the method of sampling that was applied. 100 people made up the sample in this study. In order to collect data for this study, questionnaires, records, and interviews were used. Quantitative data analysis is the method employed. Two associated samples are compared in this study using a comparative analysis sample type. The study's conclusions revealed that consumers' comfort levels with cash-on-delivery and e-wallet payment options differ. Convenience with cash on delivery is valued at 48.5 on average, whereas e-wallet convenience is valued at 58.5. Consequently, it can be said that the e-wallet payment method offers more convenience than the cash on delivery payment option. Users of e-wallet payment options and cash on delivery have different levels of security. For COD security, the average value is 37.5, and for e-wallet security, it is 39.5. It is evident that there is little difference in the average value of cash on delivery security (2.5) between it and e-wallet security. Even so, the security level of e-wallets is higher than the security of cash on delivery (COD).
Dampak lingkungan kerja, disiplin kerja dan kompensasi terhadap kinerja karyawan saat bekerja dari rumah Uhai, Sabalius; Siskawati, Eka; Makkulawu Panyiwi Kessi, Andi; Yuniarti Utami, Eva; Liswandi, Liswandi
Journal of Management and Digital Business Vol. 4 No. 3 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i3.1233

Abstract

Remote work poses challenges for companies to ensure employees remain effective in their roles. This study aims to examine whether work environment, work discipline, and compensation individually or simultaneously influence employee performance during remote work. This is a quantitative study involving a sample of 55 employees currently working from home. Data were collected using a questionnaire with a Likert scale and subsequently analyzed. Instrument testing confirmed that all items were valid and reliable. The findings revealed that work environment, work discipline, and compensation positively and significantly influence employee performance both individually and simultaneously during remote work. This research provides several important implications that can assist companies in optimizing employee performance while working from home. Moreover, companies can enhance overall employee performance and achieve greater efficiency and productivity in remote work settings.
Co-Authors Adriansyah Ekaputra Binsar Kristian Panjaitan, Feliks Anggia Donny Dharmawan Eka Siskawati Ekaresty Haes, Putri Ekasari, Silvia Emma Budi Sulistiarini Frans Sudirjo Hadi Nugroho, Isfauzi Hery Santoso, Muhammad Judijanto, Loso Kesuma, Lucky Indra Liswandi, Liswandi Makkulawu Panyiwi Kessi, Andi Mokhamad Arwani Nazara, Desman Serius Nurbakti, Rezky Ratna Tungga Dewa, Dominica Maria Ratnawita Rini Setiowati Sabalius Uhai Sonani, Nia Sudrajat, Angga Pramadista Suryaningsih, Lilik Widarman, Agung