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All Journal Jurnal Paradigma Ekonomika IJBE (Integrated Journal of Business and Economics) EKONOMIS : Journal of Economics and Business
Alvaro, Rakan
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Humanities Economics, Econometrics & Finance Social Sciences

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Pengaruh Pengenaan Value Added Tax Pada Top-Up Game Online Terhadap Keputusan Pembelian Konsumen Alvaro, Rakan; Meliana Desiani Christanto, Meliana Desiani Christanto
Jurnal Paradigma Ekonomika Vol. 20 No. 1 (2025): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jpe.v20i1.39412

Abstract

Rapid technological advancements, particularly in the digital entertainment sector, have boosted the popularity of online gaming in Indonesia. Along with that, top up transactions for the purchase of virtual goods have increased, contributing significantly to the gaming industry. To make sure top up transactions contribute to the Indonesia, the government imposes Value Added Tax. However, the VAT imposition on these transactions has caused impacts on consumer’s purchasing decisions because it increases price of top ups. This study aims to analyze effect of VAT imposition on online game top-up transactions on purchasing decisions. Using quantitative descriptive method with simple linear regression, data were obtained through questionnaires from 100 respondents selected by purposive and accidental sampling. This study results showed that the imposition of VAT caused significant influence on purchasing decisions, with variable (VAT) contribution of 82.8%, while 17.2% is from other factors. This research provides insights how VAT affects top up purchase decisions.
Drivers of E-Commerce Success in Java Island: Implications for Indonesia's Digital Economy Rosmeli, Rosmeli; Yossinomita, Yossinomita; Ekasari, Novita; Friyani, Rita; Alvaro, Rakan
Integrated Journal of Business and Economics (IJBE) Vol 9, No 3 (2025): Integrated Journal of Business and Economics
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijbe.v9i3.1124

Abstract

E-commerce in Indonesia, particularly on Java Island, has shown rapid development, contributing significantly to national digital transactions. This study aims to analyze the factors influencing the growth of e-commerce on Java Island during the 2015–2023 period. The research employs a panel data regression model, examining variables such as communication expenditure, population size, the number of BTS towers, mobile phone ownership, and the number of e-commerce actors.  The key findings reveal that communication expenditure, mobile phone ownership, and the number of e-commerce actors significantly influence digital transactions. These findings underscore the importance of enhancing digital infrastructure, improving internet access, and empowering digital MSMEs to support the growth of e-commerce in Indonesia. Promoting e-commerce growth by improving internet infrastructure in areas with poor connectivity is a crucial first step the government can take to enhance internet access equity across Java Island.
Determinan Perilaku Belanja Online di Kota Jambi Rosmeli, Rosmeli; Ekasari, Novita; Wiralestari, Wiralestari; Saparuddin, Saparuddin; Fathiyah, Fathiyah; Alvaro, Rakan
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1766

Abstract

Online shopping is a trend that has spread throughout Indonesia, especially during Covid 19. This trend continues to grow today. As the capital of Jambi Province, Jambi City is an area that has the most complete internet facilities compared to other areas in Jambi Province. The availability of internet facilities and other suggestions means that online shopping in this area is quite large. This research aims to assess consumer behavior in online shopping in Jambi City; and Factors that influence online shopping in Jambi City. The analysis model used is descriptive analysis and binary logit regression model. The research results show that the average frequency of online shopping in Jambi City is 1-2 times a month. 40.2% of respondents visited 2 online sites. The e-commerce application that respondents use most for shopping is Shopee. Cheap and easy to get goods is the first reason to shop online. The more online shopping sites that are visited, the public's perception is that online shopping saves time and buying shoes/bags and accessories online are factors that have a positive and significant influence on people's online shopping in Jambi City.
Co-Authors Fathiyah Fathiyah FRIYANI, RITA Meliana Desiani Christanto, Meliana Desiani Christanto NOVITA EKASARI rosmeli, rosmeli Rosmeli, Rosmeli Saparuddin Saparuddin Wiralestari, Wiralestari Yossinomita