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Suryanto Gono, Joyo Nur
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Kompetensi Komunikasi Pegiat Penyandang Disabilitas dalam Menyuarakan Aspirasi Kelompok ke Pemangku Kepentingan (Kasus pada Perkumpulan Penyandang Disabilitas Indonesia Kota Semarang) Octaviani, Averina; Rahardjo, Turnomo; Suryanto Gono, Joyo Nur
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This research aims to describe communication competence, find out the basis for developing communication competence as well as the formation of self-concept and self-development carried out by activists with disabilities PPDI Semarang City in voicing their aspirations. This research used descriptive qualitative methods and interpretive paradigms, observational data collection techniques and in-depth interviews with 4 informants consisting of 3 activists with disabilities PPDI Semarang City and 1 stakeholder from the Central Java Province Manpower Office. Theories used in this research are communication competence theory, attribution theory, and symbolic interaction and self-development theory. Results of this research show that activists with disabilities PPDI Semarang City have high communication competence with the fulfillment of three indicators of good communication competence, namely motivation in the form of feeling the same fate and responsibility as part of people with disabilities, the desire to escape negative stigma and bad labelling, and the desire to gain fulfillment of rights as persons with disabilities, knowledge in the form of content knowledge by all informants, however only two out of three informants have procedural knowledge, and the third is capable and without obstacles in line with the standards of relevant stakeholders, has active involvement, enthusiasm, enthusiasm , and high curiosity and provide constructive suggestions and input. Another result obtained is the basis for building communication competence because motivation is driven by awareness of gaps and the desire to seek change. The final results of selfconcept influence the formation of communication competence and voicing the aspirations of their group.
PENGARUH TERPAAN BERITA NEGATIF MENGENAI INVESTASI DAN TERPAAN KONTEN SOSIAL MEDIA INSTAGRAM IPOT TERHADAP MINAT BERINVESTASI MENGGUNAKAN APLIKASI IPOT Jan Khairuzzaman, Alief; Surayya Ulfa, Nurist; Suryanto Gono, Joyo Nur
Interaksi Online Vol 12, No 2: April 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The background of this research is the problem of the many negative news about investments such as fraudulent investments, trading robot scams, investor data leaks, investment application errors, and other negative news. These negative news can be one of the factors that reduce public interest in investing using the application. One of the investment application providers, IPOT, offsets the negative news by uploading content through social media with the aim of increasing public interest in investing using applications, especially IPOT. This study aims to see the influence between exposure to negative news about investment and exposure to IPOT Instagram social media content on interest in investing using IPOT. This research is an explanatory quantitative research, the sampling technique used is non-probability sampling with purposive sampling method. Data collection was carried out using a questionnaire instrument distributed to 100 respondents. The results of this study indicate that exposure to negative news about investment and exposure to IPOT Instagram social media content are significant and have a simultaneous influence on interest in investing using IPOT. This is in line with Information Integration Theory. Thus, although negative news about investment is still circulating both now and in the future, it can be balanced with IPOT's Instagram social media content to increase people's interest in investing using IPOT.
MANAJEMEN KOMUNIKASI KOMUNITAS SATOE ATAP DALAM GERAKAN SOSIAL PENDIDIKAN ANAK KELUARGA PRA SEJAHTERA Faradila, Sabna; Luqman, Yanuar; Suryanto Gono, Joyo Nur
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Numerous social education communities have emerged to support the education of children by providing free learning facilities, relying on support from external parties for the implementation of their activities. However, this support is voluntary, making it irregular and uncertain, posing challenges and obstacles for the community in carrying out its initiatives. This research aims to investigate how the Satoe Atap community manages to secure support to aid the education of underprivileged families' children. It employs a qualitative research approach using a case study method within the post-positivism paradigm. Data collection techniques involve in-depth interviews with pattern-matching analysis. The research incorporates Anthony Giddens' Structuration Theory and John A. Ledingham's Relationship Management Theory. The findings indicate that Satoe Atap's communication management to obtain support is achieved through several methods. The planning process is documented through regular meeting activities. The execution process is evident in every activity conducted by Satoe Atap, such as managing social media, organizing events, and maintaining relationships with those who have previously assisted them. As a form of evaluation, Satoe Atap consistently assesses its activities to implement improvements for future events. However, the research results reveal that Satoe Atap has not fully implemented two-way relationship maintenance with all parties, and the community lacks specialized training for its internal management team.
PENGARUH TERPAAN YOUTUBE SERIES “ASLINYA KULINER LOKAL BARENG TEH BOTOL SOSRO” PADA CHANNEL YOUTUBE NEX CARLOS DAN E-WOM PADA KOLOM KOMENTAR TERHADAP MINAT BELI PRODUK TEH BOTOL SOSRO Akbar, Bintang; Setyabudi, Djoko; Suryanto Gono, Joyo Nur
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Indonesia is a major player in the global tea industry, which has sparked competition among packaged tea brands. Teh Botol Sosro launched a marketing strategy through a YouTube series in collaboration with food vlogger Nex Carlos. Additionally, the majority of consumers read E-WOM before making a purchase. This study aims to determine the influence of exposure to the YouTube series and the intensity of E-WOM on the purchase intention of Teh Botol Sosro products. The theories used are Integrated Information Theory and the Buyer’s Information Environment Theory. The sampling technique used is non-probability and purposive sampling with a sample size of 100 respondents. Data testing was conducted through a simple linear regression test. The hypothesis testing results indicate that the variable exposure to the YouTube series "Aslinya Kuliner Lokal Bareng Teh Botol Sosro" on Nex Carlos' YouTube channel can explain 43.9% with an influence magnitude of 0.347, and the variable intensity of E-WOM in the comment section can explain 41.9% with an influence magnitude of 0.268 on the purchase intention of Teh Botol Sosro products. Therefore, it can be concluded that the higher the exposure to the YouTube series "Aslinya Kuliner Lokal Bareng Teh Botol Sosro," the higher the purchase intention of Teh Botol Sosro products. Similarly, the higher the intensity of EWOM in the comment section, the higher the purchase intention of Teh Botol Sosro products. Thus, the variables of exposure to the YouTube series and the intensity of E-WOM positively and significantly influence the purchase intention of Teh Botol Sosro products. The authors suggest that Teh Botol Sosro consider using these promotional activities in their marketing communication mix while addressing some of their weaknesses
Co-Authors Akbar, Bintang Alya Anwar, Rizqika Aqila Nur Iswahyudi, Shima Djoko Setyabudi Faradila, Sabna Fauzi, Aldi Gibran, Alvien Hapsari Dwiningtyas Sulistyani Hidayat Putra, Syahida Alam Gitanjali Himawan, Hilmi Jan Khairuzzaman, Alief Krisan Putri, Florentina Miratus Sholekhah, Ana Nur Shafira, Hana Nurist Surayya Ulfa Octaviani, Averina Rachma Fitriani, Areta S. Rouli Manalu Tandiyo Pradekso Triyono Lukmantoro Turnomo Rahardjo Yanuar Luqman