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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Media Akademik (JMA)
Ana Sofiya
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PERAN ULASAN KONSUMEN DALAM MENINGKATKAN KEPERCAYAAN PEMBELI PADA TRANSAKSI C2C DI PLATFORM SHOPEE BAROKAH Mochamad Firman Ardiansyah; Ana Sofiya; Ikmalur Rizal; Lailatun Nuroniyah; Afaful Ummah, M. E.
Jurnal Media Akademik (JMA) Vol. 3 No. 10 (2025): JURNAL MEDIA AKADEMIK Edisi Oktober
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/qrmwt739

Abstract

Penelitian ini bertujuan untuk menganalisis peran ulasan konsumen dalam meningkatkan kepercayaan pembeli pada transaksi Consumer-to-Consumer (C2C) di platform Shopee Barokah. Perkembangan e-commerce di Indonesia telah menciptakan peluang baru bagi masyarakat dalam melakukan aktivitas jual beli secara daring. Namun, salah satu tantangan utama pada transaksi C2C adalah persoalan kepercayaan antara penjual dan pembeli yang umumnya tidak saling mengenal. Ulasan konsumen, baik berupa rating maupun komentar pengalaman berbelanja, diyakini berfungsi sebagai sinyal keandalan dan kredibilitas penjual. Metode penelitian menggunakan pendekatan kuantitatif dengan survei online terhadap pengguna aktif Shopee Barokah. Hasil analisis menunjukkan bahwa ulasan konsumen memiliki pengaruh signifikan terhadap kepercayaan pembeli, terutama pada aspek kejujuran informasi produk, kualitas layanan penjual, serta kepuasan pengalaman bertransaksi. Selain itu, penelitian ini menegaskan bahwa ulasan positif mampu meningkatkan minat pembelian ulang, sedangkan ulasan negatif cenderung menurunkan persepsi terhadap reputasi penjual. Temuan ini diharapkan dapat memberikan kontribusi praktis bagi pelaku usaha C2C dalam memanfaatkan ulasan konsumen sebagai strategi peningkatan kepercayaan, sekaligus menjadi dasar pengembangan teori perilaku konsumen dalam konteks ekonomi digital.
PENERAPAN MODEL PEMBELAJARAN PROBLEM BASED LEARNING BERBANTUAN MEDIA PAPAN DIAGRAM UNTUK MENINGKATKAN PEMAHAMAN SISWA KELAS 5 DALAM PENYAJIAN DATA Dwi Rusita Sari; Ulhaq Zuhdi; Ana Sofiya
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 9 No. 04 (2024): Volume 09, No. 04 Desember 2024
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v9i4.17215

Abstract

The purpose of this study is to improve the understanding of grade 5 students about data presentation by using the Problem Based Learning (PBL) approach supported by diagramboard media. The background of this research is students' poor understanding of data presentation, which is characterized by their difficulty in understanding and presenting data in formats such as tables, graphs, and diagrams. This research is a second-class action research cycle. The first cycle involves the use of a problem-based learning (PBL) approach with the help of diagramboard media, and the second cycle is an improvement from the first cycle based on reflection carried out. The data collection methods carried out are observation, tests, and interviews. The data were analyzed in a qualitative and quantitative descriptive manner. The results of the study show that using the PBL approach with the help of diagramboard media can help 5th grade students understand data presentation better. The percentage of student learning completion in the first cycle was 67%, and increased to 86% in the second cycle. In addition, students' activity and their enthusiasm for learning have also increased significantly from category “quite active” in the first cycle to “very active” in the second cycle. Students are more skilled in presenting data and are more actively involved in the problem-solving process.
Co-Authors Afaful Ummah, M. E. Dwi Rusita Sari Ikmalur Rizal Lailatun Nuroniyah Mochamad Firman Ardiansyah Ulhaq Zuhdi