Articles
<![CDATA[Elemen Visual Sebagai Promosi Libong Coffee Pada Media Instagram ]]>
<![CDATA[I Gusti Ayu Agung Aristi Putri]]>;
<![CDATA[I Nyoman Larry Julianto]]>
<![CDATA[ VCD Vol. 8 No. 2 (2023): Journal of Visual Communication Design VCD ]]>
Publisher : <![CDATA[Universitas Ciputra ]]>
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DOI: 10.37715/vcd.v8i2.3983
<![CDATA[Promosi merupakan suatu upaya dalam memperkenalkan dan mengajak konsumen dengan tujuan menarik pelanggan untuk membeli produk yang ditawarkan. Bentuk promosi yang lumrah dilakukan adalah promosi dengan memanfaatkan media sosial. Salah satu bisnis yang memanfaatkan media sosial sebagai media untuk mengenalkan produknya adalah Libong Coffee. Libong Coffee merupakan kedai kopi di daerah Senen Raya, Jakarta Pusat. Libong Coffee memanfaatkan instagram sebagai media promosi produk dari kopinya dengan mengunggah konten instagram dalam bentuk foto maupun video. Namun kekurangan dari konten instagram yang dibagikan oleh Libong Coffee yaitu dari segi tampilan instagram yang kurang memiliki estetika dan ciri khas tersendiri. Hal ini dilihat dari pengaplikasian elemen visual dan konten visual instagram yang masih minimal. Tujuan penelitian ini adalah untuk mengetahui peran elemen visual terhadap konten instagram Libong Coffee. Penelitian ini merupakan penelitian kualitatif dengan data primer yang diperoleh melalui observasi dan wawancara dengan pemilik Libong Coffee sebagai informan kunci. Data sekunder yang digunakan untuk memperoleh informasi dari berbagai sumber berupa buku, jurnal ilmiah, laporan penelitian dan sumber kepustakaan lainnya. Hasil penelitian ini menunjukkan bahwa penerapan elemen visual pada konten instagram Libong Coffee masih terbatas. Pengaplikasian elemen visual pada konten visual yang digunakan antara lain ilustrasi, warna, tipografi dan layout. Selain itu, konten visual yang ditampilkan juga belum memanfaatkan fitur-fitur instagram secara maksimal. Konten visual yang dterapkan oleh Libong Coffee antara lain kesatuan konsep, produk dan testimoni.]]>
<![CDATA[Pelatihan Desain Branding Untuk Membentuk Identitas Visual Bagi Siswa Sekolah Janji Baik ]]>
<![CDATA[Putri, I Gusti Ayu Agung Aristi]]>;
<![CDATA[Yulianto, Arief]]>;
<![CDATA[Khaer , Ananda Fiky Dibanu]]>
<![CDATA[ PUAN INDONESIA Vol. 6 No. 1 (2024): Jurnal Puan Indonesia vol 6 no 1 Juli 2024 ]]>
Publisher : <![CDATA[ASOSIASI IDEBAHASA KEPRI ]]>
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DOI: 10.37296/jpi.v6i1.271
<![CDATA[Janji Baik School is a free digital-based school in South Tangerang, that provides education for economically disadvantaged children. One issue faced by students is the lack of hard and soft skills. To address this, the Visual Communication Design Program of Media Nusantara Citra University organized a branding design training program for Janji Baik School students to enhance their knowledge and skills.This community service activity used a qualitative approach with participatory methods. Implementation stages included preparing training materials, presenting branding design concepts, practical use of the Canva application, and creating group-based branding design projects. Evaluation was done through assessment of student work, monitoring of implementation, and documentation of results.The training results showed improved student understanding and skills in branding design. Students were able to create creative visual identities in line with design principles. The participatory approach and direct guidance from facilitators increased interaction and active student involvement. With these design skills, students can create strong visual identities and enhance their competitiveness in the business world.]]>
<![CDATA[Skill Improvement UI/UX Design Prototyping Bagi Siswa-Siswi Sekolah Janji Baik ]]>
<![CDATA[Yulianto, Arief Yulianto]]>;
<![CDATA[Putri, I Gusti Ayu Agung Aristi]]>;
<![CDATA[Khaer, Ananda Fiky Dibanu]]>
<![CDATA[ Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Vol 7, No 2 (2024): Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstormin ]]>
Publisher : <![CDATA[Politeknik Harapan Bersama ]]>
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DOI: 10.30591/japhb.v7i2.6846
<![CDATA[AbstrakSekolah ini didirikan oleh Yayasan Janji Baik untuk memberikan pendidikan bagi anak-anak miskin atau kurang mampu. Siswa yang bersekolah di Janji Baik tidak dipungut biaya apapun. Tenaga pengajarnya berasal dari relawan yang masih menempuh pendidikan sekolah, kuliah, ataupun siapa saja yang sukarela mengajar. Dalam kurikulum pembelajarannya Sekolah Janji Baik belum menerapkan pembelajaran mengenai teknologi informasi dan komunikasi (TIK), dikonteks ini ditemukan bahwa pengetahuan dan keterampilan dalam desain prototipe UI/UX masih kurang tersedia di kalangan siswa/siswi Sekolah Janji Baik. Maka dapat disimpulkan latar belakang diadakannya pengabdian Masyarakat mengenai Skill Improvement UI/UX Design Prototyping Bagi Siswa-Siswi Sekolah Janji Baik ini bertujuan untuk meningkatkan keterampilan mengenai pemahaman dan perancangan desain prototipe UI/UX di kalangan siswa/siswi Sekolah Janji Baik. Dengan demikian, diharapkan mereka dapat memperoleh pengetahuan dan keterampilan praktis yang bermanfaat dalam konteks akademik maupun karir mereka di masa mendatang.]]>
<![CDATA[Optimalisasi Desain UI/UX Prototype untuk perancangan Aplikasi Interaktif dalam Pengembangan Digital Pariwisata Berkelanjutan Sepeda Onthel di Towilfiets ]]>
<![CDATA[Yulianto, Arief]]>;
<![CDATA[Putri, I Gusti Ayu Agung Aristi]]>;
<![CDATA[Khaer, Ananda Fiky Dibanu]]>
<![CDATA[ Decode: Jurnal Pendidikan Teknologi Informasi Vol. 4 No. 3: NOVEMBER 2024 ]]>
Publisher : <![CDATA[Program Studi Pendidikan Teknologi Infromasi UMK ]]>
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DOI: 10.51454/decode.v4i3.840
<![CDATA[Penelitian ini bertujuan mengoptimalkan desain prototipe UI/UX dalam aplikasi interaktif untuk mendukung digitalisasi pariwisata berkelanjutan pada sepeda onthel di Towilfiets, Yogyakarta. Metode yang digunakan adalah prototyping dengan pendekatan kualitatif deskriptif melalui wawancara, survei, dan Focus Group Discussion (FGD). Validasi dilakukan menggunakan System Usability Scale (SUS), menghasilkan skor rata-rata 74 yang termasuk kategori "Good," menunjukkan aplikasi dapat diterima oleh pengguna. Hasil ini mendukung pengembangan digitalisasi ekonomi pariwisata di Towilfiets. Namun, penelitian menemukan kendala seperti keterbatasan sumber daya manusia dan kurangnya pemahaman tentang pariwisata berkelanjutan. Untuk mengatasi hal ini, direkomendasikan pengembangan lebih lanjut, termasuk pelatihan lokal dan pemeliharaan aplikasi guna memastikan keberlanjutannya. Penelitian ini memberikan kontribusi signifikan dalam mendukung digitalisasi pariwisata berkelanjutan dan memperkuat peran teknologi dalam memajukan ekonomi lokal di Towilfiets.]]>
<![CDATA[Semiotic Analysis of Twitter Logo Change to Logo X: User Interface (UI) Design and User Psychological Perspectives ]]>
<![CDATA[Yulianto, Arief]]>;
<![CDATA[Putri, I Gusti Ayu Agung Aristi]]>
<![CDATA[ Brilliance: Research of Artificial Intelligence Vol. 4 No. 1 (2024): Brilliance: Research of Artificial Intelligence, Article Research May 2024 ]]>
Publisher : <![CDATA[Yayasan Cita Cendekiawan Al Khwarizmi ]]>
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DOI: 10.47709/brilliance.v4i1.4037
<![CDATA[The development of a logo has become a visual identity for big brands. Some brands create logos to be the biggest promotional resource to attract the mindset of their customers. In the context of technology applications, a logo is not just a symbol, but also an integral part of the User Interface (UI) that influences user interaction and engagement. Twitter, as one of the largest social media platforms in the world, has undergone a significant change in its visual identity by replacing its iconic logo to a new logo known as X. This research uses a descriptive analysis research method with comparative analysis from the researcher himself and data approaches carried out with the 5W + 1H theory. Semiotic Theory using Roland Barthes theory which explains that the first stage of signification is the relationship of signifier (expression) and signified (content) in a sign to external reality. In addition, this analysis also looks at the UI Design side and the user psychology side with the Gestalt Psycholgy theory. The results and findings viewed in the context of UI design, these changes present new challenges and opportunities to create a consistent and engaging user experience. Users' psychological reactions were mixed, indicating that the logo change had a major impact on users' perception and engagement with the app. Through the 5W+1H concept and personal analysis, this research provides a comprehensive understanding of the meaning and impact of the logo change.]]>
<![CDATA[Analysis UI Website Design Based on Local Wisdom Visual for Green Economy Education on Javara Website ]]>
<![CDATA[Yulianto, Arief]]>;
<![CDATA[Gunawan, Dany Kurnia]]>;
<![CDATA[Putri, I Gusti Ayu Agung Aristi]]>;
<![CDATA[Keban, Kwirinov Kuma]]>;
<![CDATA[Khaer, Ananda Fiky Dibanu]]>
<![CDATA[ Brilliance: Research of Artificial Intelligence Vol. 4 No. 2 (2024): Brilliance: Research of Artificial Intelligence, Article Research November 2024 ]]>
Publisher : <![CDATA[Yayasan Cita Cendekiawan Al Khwarizmi ]]>
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DOI: 10.47709/brilliance.v4i2.5375
<![CDATA[This research analyzes the local wisdom-based user interface (UI) design on Javara Indonesia's website to support green economy education. A qualitative approach with case study method was used to explore the impact of visual elements, such as color, typography, and traditional patterns, in raising users' awareness of sustainability. Data was collected through in-depth interviews and participatory observation to identify the most effective design elements. Results show that the integration of local elements not only strengthens cultural identity, but also increases user engagement and supports digital economic literacy. In addition, the potential use of interactive technologies, such as augmented reality (AR), was identified to enrich the user experience. This research makes an important contribution to the visual communication design literature by emphasizing the importance of culture-based approaches in promoting sustainability. However, limitations of the research include the limited scope of a single case and the need for quantitative studies to further support the results. Recommendations include expanding the integration of innovative technologies and exploring cross-sector study objects to increase the impact of research on sustainable design.]]>
<![CDATA[Analysis UI Website Design Based on Local Wisdom Visual for Green Economy Education on Javara Website ]]>
<![CDATA[Yulianto, Arief]]>;
<![CDATA[Gunawan, Dany Kurnia]]>;
<![CDATA[Putri, I Gusti Ayu Agung Aristi]]>;
<![CDATA[Keban, Kwirinov Kuma]]>;
<![CDATA[Khaer, Ananda Fiky Dibanu]]>
<![CDATA[ Brilliance: Research of Artificial Intelligence Vol. 4 No. 2 (2024): Brilliance: Research of Artificial Intelligence, Article Research November 2024 ]]>
Publisher : <![CDATA[Yayasan Cita Cendekiawan Al Khwarizmi ]]>
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DOI: 10.47709/brilliance.v4i2.5375
<![CDATA[This research analyzes the local wisdom-based user interface (UI) design on Javara Indonesia's website to support green economy education. A qualitative approach with case study method was used to explore the impact of visual elements, such as color, typography, and traditional patterns, in raising users' awareness of sustainability. Data was collected through in-depth interviews and participatory observation to identify the most effective design elements. Results show that the integration of local elements not only strengthens cultural identity, but also increases user engagement and supports digital economic literacy. In addition, the potential use of interactive technologies, such as augmented reality (AR), was identified to enrich the user experience. This research makes an important contribution to the visual communication design literature by emphasizing the importance of culture-based approaches in promoting sustainability. However, limitations of the research include the limited scope of a single case and the need for quantitative studies to further support the results. Recommendations include expanding the integration of innovative technologies and exploring cross-sector study objects to increase the impact of research on sustainable design.]]>
<![CDATA[Semiotic Analysis of Twitter Logo Change to Logo X: User Interface (UI) Design and User Psychological Perspectives ]]>
<![CDATA[Yulianto, Arief]]>;
<![CDATA[Putri, I Gusti Ayu Agung Aristi]]>
<![CDATA[ Brilliance: Research of Artificial Intelligence Vol. 4 No. 1 (2024): Brilliance: Research of Artificial Intelligence, Article Research May 2024 ]]>
Publisher : <![CDATA[Yayasan Cita Cendekiawan Al Khwarizmi ]]>
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DOI: 10.47709/brilliance.v4i1.4037
<![CDATA[The development of a logo has become a visual identity for big brands. Some brands create logos to be the biggest promotional resource to attract the mindset of their customers. In the context of technology applications, a logo is not just a symbol, but also an integral part of the User Interface (UI) that influences user interaction and engagement. Twitter, as one of the largest social media platforms in the world, has undergone a significant change in its visual identity by replacing its iconic logo to a new logo known as X. This research uses a descriptive analysis research method with comparative analysis from the researcher himself and data approaches carried out with the 5W + 1H theory. Semiotic Theory using Roland Barthes theory which explains that the first stage of signification is the relationship of signifier (expression) and signified (content) in a sign to external reality. In addition, this analysis also looks at the UI Design side and the user psychology side with the Gestalt Psycholgy theory. The results and findings viewed in the context of UI design, these changes present new challenges and opportunities to create a consistent and engaging user experience. Users' psychological reactions were mixed, indicating that the logo change had a major impact on users' perception and engagement with the app. Through the 5W+1H concept and personal analysis, this research provides a comprehensive understanding of the meaning and impact of the logo change.]]>
<![CDATA[Konsep Primitif Dan Makna Pada Ilustrasi Desain T-Shirt Lombok ]]>
<![CDATA[Putri, I Gusti Ayu Agung Aristi]]>;
<![CDATA[Rusdin, Febi Ramadhani]]>;
<![CDATA[Ayu, Ilmi Sila]]>
<![CDATA[ Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research ]]>
Publisher : <![CDATA[Universitas Pahlawan Tuanku Tambusai ]]>
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DOI: 10.31004/innovative.v4i4.12956
<![CDATA[This research aims to understand how primitive concepts are applied to the illustration of Lombok t-shirt designs and the meanings contained within these designs. The research employs both primary and secondary data collection methods. Primary data, which supports the research, is obtained from field studies and interviews. Secondary data is gathered from various sources, including books, scientific journals, research reports, and other library sources. The results of this research reveal that through the analysis of visual elements, the Lombok t-shirt design incorporates primitive concepts. The illustrations predominantly feature curved lines, and the color palette is limited, with a dominant use of blue. The signs present in the Lombok t-shirt designs convey both denotative and connotative meanings.]]>
