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All Journal Jurnal Manajemen Teori dan Terapan DeReMa (Development Research of Management) Jurnal Manajemen Wikrama Parahita : Jurnal Pengabdian Masyarakat International Research Journal of Business Studies (E-Journal) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Ultima Management : Jurnal Ilmu Manajemen Jurnal Manajemen Bisnis dan Kewirausahaan Kajian Branding Indonesia Journal of Marketing Innovation International Research Journal of Business Studies
Handyanto Widjojo
Universitas Prasetiya Mulya
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Konten pada Intensi Konsumen untuk Membeli Produk Kecantikan di Tiktok Lavina, Gabriella; Mediana, Xecilia; Widjojo, Handyanto; Murniadi, Krishnamurti
Kajian Branding Indonesia Vol 6 No 1 (2024): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/kbi.6.1.31-41

Abstract

TikTok as the fastest growing social media has expanded to the e-commerce industry. Influencer affiliate marketing strategy takes part in their success. The contents of TikTok have these attributes: utilitarianism from their information quality and hedonism from the humor and originality of its creators. Referring to the Stimulus Organism Response (SOR) theory, humor, originality, and quality is a great stimulus to attract responses from the audience. With this research, the writer seeks for an understanding of how attributes persuade the audience’s attitudes and intention to purchase from TikTok as an application. Questionnaires consisting of 5 variables and 23 indicators will be distributed to TikTok users. The data analysis for this study will be conducted using SmartPLS Structural Equation Modeling (SEM). The result indicates that a positive attitude is proven to moderate the relationship between originality, quality and purchase intention. These findings contribute theoretically and practically that might help business owners, influencer affiliates and TikTok in decision making or strategizing.
Factors Influencing Gen-Z’s Purchase Intention as Consequences of Product Placement Practice in K-Drama Janice, Janice; Rosa, Tamara; Widjojo, Handyanto; Amelia, Novi
Kajian Branding Indonesia Vol 7 No 1 (2025): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/kbi.7.1.23-37

Abstract

This study aims at investigating how scarcity, demand, convenience, interactivity, and playfulness affect impulsive purchasing on live streaming e-commerce. This article explores how limitation in quantity, limitation of time, convenience, and interactiveness affect perceptions about arousal, enjoyment, and impulsive buying. In orderto achieve understanding in relation to how mental processes result in emotional outcomes leading to impulse purchase, this study adopts the S-O-R model theory of Mehrabian and Russell (1974). This is a quantitative research work that involves surveyed data collection and statistical analysis. With the assumption of indicationregarding limited time scarcity, limited quantity scarcity, demand, convenience, interactivity, playfulness, perceived arousal, and perceived enjoyment are related to impulsive purchase behavior. This study aims to support the validity and enhancement of the S-O-R model such that its use in explaining e-consumer behavior can be justified. Therefore, these implications for business will help them build marketing and branding strategy, promotion campaigns, product launches, live shopping events, and create loyal customers with return purchases. This study concludes that it is necessary to understand how scarcity, convenience, and interactivity affect spontaneity buying process in live selling electronic platforms and more studies should be done into this field.
Pengaruh Perceived Value terhadap Customer Engagement Behavior di Pusat Kebugaran FitHub Santosa, Derick Philander; Alam, Bryan Marcello; Widjojo, Handyanto; Istijanto, Istijanto
Kajian Branding Indonesia Vol 7 No 1 (2025): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/kbi.7.1.61-81

Abstract

This study aims to replicate previous research regarding the value acquisition, value co-creation, and the impact of perceived organic grocerant value on customer engagement behavior through brand trust. Quantitative methods were used, data collection through online surveys using questionnaires. Another research proposal examines the influence of perceived value on customer engagement behavior at FitHub gyms with the goal of providing business insights, better decision making,and academic contributions. Hypothesis testing, development of research instruments, and ensuring valid and reliable sampling were important focuses of this research. This research also limits the research location to a certain area and focuses on a certain time period, so the findings may have limited relevance and cannot be generalized to other locations. However, from the findings of this research, it is important for managers to know how to increase customer engagement behavior because the results have a positive correlation with a person’s social side. Then, on the brand trust side, you can also pay attention to the social, emotional value and price value offered because there is a significant correlation value.
KEY SUCCESS FACTORS IN THE FAST FASHION BUSINESS DURING A PANDEMIC Valerie, Margaret; Elvina, Janet; Cristie, Lizzet; Litania, Lidya; Tjoandra, Matthew; Widjojo, Handyanto
ULTIMA Management Vol 14 No 2 (2022): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v14i2.2680

Abstract

Abstract - Fashion offers the ability to express one's lifestyle and personality. This study aims to determine the factors that influence people's purchasing preferences for fast fashion compared with slow fashion during the COVID-19 pandemic. Mixed-method research was conducted through literature reviews, interviews, focus group discussions, and a survey. The qualitative research findings reveal that consumers prefer purchasing fast fashion compared to slow fashion. Afterward, the quantitative research was performed on 245 data sets gained from online questionnaires. The respondents involve those who bought fast fashion in the last three months. Results from regression analysis using SPSS prove that price, style, social media, and brand positively affect purchasing preferences for fast fashion. This study offers a presage for the fashion industry to build the value of the brand by considering the concoction of price and style as well as communicating it through the proper social media. Keywords: Fast Fashion; Price; Style; Social Media; Brand; Buying Preferences
Pengaruh E-WOM pada TikTok terhadap Purchase Intention Produk Rose All Day Bryant, Vanessa; Panggabean, Sheli Angraini; Widjojo, Handyanto; Rahman, Fathony
Kajian Branding Indonesia Vol 7 No 2 (2025): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/kbi.7.2.87-102

Abstract

E-WOM (Electronic Word of Mouth) is an online marketing technique that is spread through verbal communication in the digital world. TikTok is one of the most widely used platforms for E-WOM. This research aims to examine the influence of E-WOM on the purchase intention of Rose All Day products. To understand the influence of E-WOM, we applied the IAM (Information Adoption Model) by Sussman and Siegel (2003) and IACM (Information Acceptance Model) by Erkan and Evans (2016). This research adopts a quantitative approach with purposive sampling technique, utilizing the AMOS-SEM software to analyze data. Researchers conducted a survey of 223 samples of Rose All Day’s followers on TikTok. The results show that there is a positive influence between argument quality and source credibility towards information usefulness, information usefulness towards information adoption, as well as information adoption positively influences purchase intention. Based on these findings, several suggestions are made for Rose All Day’s management in understanding the role and benefits of argument quality, review quality, source credibility and needs of information of E-WOM on TikTok towards information usefulness, and encourage consumers to spread positive word-of-mouth to increase purchase intention.
The Role of Organizational Agility and Customer Participation in Enhancing Company Performance during Digital Transformation Panutur, Sonny Sintong; Soehadi, Agus W.; Widjojo, Handyanto; Chandera, Yane
International Research Journal of Business Studies Vol. 18 No. 2 (2025): August - November 2025
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.18.2.175-201

Abstract

This research examines the factors that drive digital transformation and investigates the roles of organizational agility and customer participation in the transformation as key drivers of enhancing company performance. Using a quantitative method, data was collected from companies that have implemented digital transformation through an online survey. This study employed a partial least squares (PLS) structural equation model (SEM) to examine the proposed model using Smart PLS. The results indicate that technological, human, and environmental factors significantly influence a company's digital transformation. Furthermore, this research contributes to theory by integrating organizational agility and customer participation within the framework of digital transformation and its impact on company performance, as measured through operational efficiency, innovation performance, and profit growth. The findings highlight the importance of organizational agility amplifies its positive effects on operational efficiency, innovation performance, and profit growth, while customer participation plays a pivotal role, particularly in enhancing innovation performance.
Intention to Purchase Luxury Products: Risk Issues in Online Shopping Kevin, Pascalis; Hendrawan, Ranny Marcella; Widjojo, Handyanto; Wibowo, Alexander Joseph Ibnu
Journal of Marketing Innovation (JMI) Vol. 4 No. 2 (2024)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v4i2.165

Abstract

Online retailers face significant challenges due to the intangible nature of virtual shopping, which particularly affects the luxury goods sector. This study investigates how website quality, perceived risk, money-back guarantees, quality labels, and risk-taking tendencies influence consumers' intentions to purchase luxury goods online. Data were collected by distributing survey questionnaires online. Data from 249 questionnaires were obtained using a nonprobability sampling technique. Respondents were users of a luxury product website in Indonesia. Furthermore, eight hypotheses were tested using covariance-based structural equation modeling (CB-SEM) with the AMOS 26 application. This study yielded four main findings: (i) quality labels, money-back guarantees, website quality, and risk-taking were shown to directly influence consumers' perceived risk; (ii) website quality is the dimension that most strongly influences consumers' perceived risk; (iii) money-back guarantees and website quality do not directly influence online shopping intentions; and (iv) consumer-perceived quality and risk labels have been shown to directly influence consumers' intention to buy luxury brands online. This research provides valuable insights by focusing on an emerging market and highlights that risk-taking tendencies directly affect perceived risk, with website quality being the most substantial determinant of perceived risk among luxury consumers.
Value Creation through Acquisition Strategy: A Study of Volvo’s Acquisition by Geely Chandera, Yane; Widjojo, Handyanto
International Research Journal of Business Studies Vol. 5 No. 2 (2012): August - November 2012
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.5.2.129-143

Abstract

This paper examines the value creation on the acquisition of Volvo Car Corp by Zhejiang Geely Holding Group. The acquisition of Volvo by Geely became an interesting topic to discuss since it was the first time in automotive industry that a Chinese company acquired an international company with a considerably high transaction amount. The paper examines the short term value creation using event study to calculate abnormal returns of each company’s stock during the announcement period and measuring the significance of the cumulative abnormal return. The findings are consistent with previous studies over the years which have shown that most acquisitions fail to add value for shareholders in the acquiring company. The paper discusses the broad managerial implications of the findings this paper discussion on marketing aspect after the acquisition by integrating two different brand perceptions. 
Co-Authors Agus Wijaya Soehadi Alam, Bryan Marcello Alexander Joseph Ibnu Wibowo Alvian Febrianto Amelia Regina Pamuji Amelia, Novi Bryant, Vanessa Christina Claudia Hamijoyo Cristie, Lizzet David Andrew Munansa Elvina, Janet Evan, Geraldo Fathony Rahman Gregory Diego Handoko, Marc Richardo Hartawan, Erick Hendrawan, Ranny Marcella Hoo Olivia Jovanka Pramono Istijanto Istijanto Istijanto, Istijanto James Christian Setjoadi Janet Elvina Janice Janice Jessy Vanneshia W. Kevin Affandi Kevin Prayogo Choiss Kevin, Pascalis Krishnamurti Murniadi Lavina, Gabriella Lidya Litania Litania, Lidya Liu, Delfin Lizzet Cristie Margaret Valerie Maria Jessica Christie Matthew Tjoandra Mediana, Xecilia Murniadi, Krishnamurti Nathanael Christianto Nelson Nursalim Panggabean, Sheli Angraini Panutur, Sonny Sintong Rama Febrianto Reinhard Indrawan Putra Rosa, Tamara Sabrina Sattwika Samuel Vincent Handjaja Santosa, Derick Philander Shannon Natasya Christina Tasha Devina Christianto Tasya Sierends Devana Tjoandra, Matthew Valerie, Margaret Vincent Vincent Vivianti Kwee Yane Chandera