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All Journal Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi
A Falaqil Isbakhi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce

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Revitalisasi Batik Jetis Sidoarjo Pada Toko Amri A Falaqil Isbakhi; Wahyu Eko Pujianto
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 3 (2023): September : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i3.1314

Abstract

The purpose of this research is revitalization so that batik is well known by the public and a promotion strategy to increase interest in returning to the community. This research uses a qualitative method which is carried out by gathering information through direct visits or observation, interviews and documentation. In this study, the results were obtained that the way to revive public interest in jetis written batik was by utilizing promotions on existing social media such as Facebook and websites with creative and unique marketing, most likely to attract public interest again by presenting them according to the era. which is currently developing, with this great possibility it will attract back public interest which has begun to fade and the main target is millennials by using social media which they often access.
Co-Authors Afifatus Sholichah Indrawan Syah Nur Evika Kamiliyatun Ni'mah Nur Shinta Devayanti Wahyu Eko Pujianto