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All Journal Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi
Afifatus Sholichah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Gaya Hedonisme dan Trend FOMO Terhadap Konsumerisme Belanja Thrifting untuk Memenuhi Gaya Hidup : (Studi Kasus Mahasiswa Fakultas Ekonomi UNUSIDA 2021) Nur Evika Kamiliyatun Ni'mah; Nur Shinta Devayanti; Indrawan Syah; A Falaqil Isbakhi; Afifatus Sholichah
Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi Vol. 2 No. 2 (2024): Juni : Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/anggaran.v2i2.672

Abstract

In today's modern era, there are many various fashion trends, one of which is thrifting, which has become a lifestyle among students. This research aims to analyze the influence of Hedonism and FOMO Style on Thrifting Consumerism among students at the Faculty of Economics, UNUSIDA Class of 2021. This research uses quantitative methods, data is collected using a questionnaire or questionnaire using a random sampling method. In this research, researchers used validity and reliability tests, discriminant validity tests, and hypothesis tests. The results of this research show that there is an influence of Hedonism and FOMO on Thrifting Consumerism among students at the Faculty of Economics, UNUSIDA Class of 2021.
Interaksi Antara Nilai Cashback, Ketentuan Cashback, dan Platform E-Commerce Terhadap Minat Beli Konsumen : (Studi Kasus Pada Pengguna Shopee Di Kota Sidoarjo) Deny Ardiansyah; Afifatus Sholichah; Andini Fitria Rahmadani; Mochammad Nafis; Lintang Cahya Kusuma; Thalita Al Faustina
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 3 No. 3 (2024): Juli : Inisiatif : Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v3i3.2817

Abstract

The development of technology and the internet has brought changes in the way consumers purchase goods and services. E-commerce platforms such as Shopee have become one of the popular platforms for consumers to shop online (Sudiantini et al., 2023). This research aims to examine the influence of cashback value, cashback conditions, and e-commerce platforms on consumer purchasing interest, with a focus on Shopee users in Malang City. A case study conducted on Shopee users in Malang City was chosen as the focus of the research because of the rapid growth of users of this platform and there is still little research conducted on the Shopee e-commerce platform specifically. The research results show that the cashback value does not have a significant influence on consumer buying interest, as evidenced by the P.Values ​​value of 0.828 and T-statistics of 0.217, which do not meet the significance criteria (P.Values ​​< 0.05 and T -statistics > 1.96). The method in this research uses quantitative research, which consists of the cashback value variable, cashback provisions and e-commerce platform which are independent variables and consumer buying interest is the dependent variable. Data collection techniques are techniques used by researchers to obtain data in a study (Stevanus & Pratiwi, 2019)
Co-Authors A Falaqil Isbakhi Andini Fitria Rahmadani Deny Ardiansyah Indrawan Syah Lintang Cahya Kusuma Mochammad Nafis Nur Evika Kamiliyatun Ni'mah Nur Shinta Devayanti Thalita Al Faustina