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THE INFLUENCE OF FLASH SALES AND CONSUMER TRUST ON PURCHASE DECISIONS OF SKINCARE BEAUTY PRODUCTS AT GUARDIAN STORE SURABAYA Zaiza Fun Nabila; Is Fadhilah; Anis Fitriyasari
Pedagogic Research-Applied Literacy Journal Vol. 2 No. 4 (2025): Volume 2 Number 4 August - October 2025
Publisher : Suluh Adiluhung Publisher (SAPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70574/adqwf234

Abstract

This study aims to analyze the influence of flash sales and consumer trust on purchasing decisions for skincare beauty products at the Guardian Store Surabaya. With increasing public awareness of the importance of skincare, marketing strategies such as flash sales have become one way to attract consumers' attention. This study uses a quantitative approach with a survey method, where data is collected through questionnaires distributed to consumers who have purchased skincare products at the Guardian Store. The results of the analysis show that both flash sales and consumer trust have a significant positive influence on purchasing decisions. Flash sales create a sense of urgency that encourages consumers to make purchases immediately, while consumer trust in brands and products increases their likelihood of purchasing. These findings provide important insights for retailers in designing more effective marketing strategies, as well as emphasizing the importance of building trust in the beauty industry.
THE EFFECT OF SALARY AND LOYALTY ON THE PERFORMANCE OF SETIBEL TUTORING TEACHERS IN MOJOSARI, MOJOKERTO REGENCY Wulandari Dita; Is Fadhilah; Anis Fitriyasari
Pedagogic Research-Applied Literacy Journal Vol. 2 No. 4 (2025): Volume 2 Number 4 August - October 2025
Publisher : Suluh Adiluhung Publisher (SAPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70574/bcq4by75

Abstract

This study aims to analyze the effect of salary and loyalty on the performance of Bimbel Setibel teachers in Mojosari, Mojokerto Regency. The research method used is quantitative with data collection through questionnaires distributed to Bimbel Setibel teachers. The results of the study are expected to provide information on how much influence the salary and loyalty of teachers have on their performance. Other studies show that the level of teacher income is positively correlated with teaching performance. Teacher loyalty also has a significant effect on performance. Adequate compensation can increase teacher work loyalty. Job satisfaction is needed to increase teacher loyalty and has a positive impact on improving performance. This study is expected to provide implications for Bimbel Setibel management in improving teacher performance through increasing salary and loyalty.
THE INFLUENCE OF FINANCIAL TECHNOLOGY (FINTECH), FINANCIAL LITERACY, AND INCOME LEVEL ON INVESTMENT DECISIONS OF THE MILLENNIAL GENERATION IN SIDOARJO Arie Christian Fidelio; Is Fadhilah
Pedagogic Research-Applied Literacy Journal Vol. 2 No. 4 (2025): Volume 2 Number 4 August - October 2025
Publisher : Suluh Adiluhung Publisher (SAPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70574/914dc487

Abstract

Technological developments in the digital era have transformed various aspects of life, including the financial sector, where Financial Technology (FinTech) has emerged as an innovative solution that facilitates access to investment for the public, especially millennials. This study analyzed the influence of Financial Technology (FinTech) usage, Financial Literacy, and Income Level on the Investment Decisions of the millennial generation in Sidoarjo. The method used a quantitative approach with multiple linear regression analysis techniques. Data was collected through questionnaires distributed to millennials investing in various financial instruments. The results showed that Financial Technology (FinTech) usage and Financial Literacy had a significant influence on Investment Decisions, while income level had moderate influence. These findings provided insights into Financial Technology (FinTech) developers, financial institutions, and investors in understanding the factors that influence the Investment Decisions of the millennials. In conclusion, the increasing usage of technology in financial services, understanding Financial Literacy had been becoming increasingly important to encourage wiser Investment Decisions in the digital era.
THE INFLUENCE OF MONITORING SYSTEM AND WORK DISCIPLINE ON EMPLOYEE WORK PRODUCTIVITY AT CV. MAKMUR JAYA, MALANG Djoni Bahtiar; Is Fadhilah
Pedagogic Research-Applied Literacy Journal Vol. 2 No. 4 (2025): Volume 2 Number 4 August - October 2025
Publisher : Suluh Adiluhung Publisher (SAPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70574/xxry4y77

Abstract

This study aims to analyze the influence of monitoring system and work discipline on employee work productivity at CV. Makmur Jaya Malang. This study took a sample of 50 employees. Sampling in this study used a saturated or census sampling method because the population was small and limited, namely 50 respondents. The analysis used was multiple regression, using a significance limit of 0.05. The results of this study show two things. First, partially, the monitoring system has a positive and significant effect on employee work productivity and work discipline also has a positive and significant effect on employee work productivity at CV. Makmur Jaya Malang. Second, simultaneously, the monitoring system and work discipline together have a significant effect on employee work productivity at CV. Makmur Jaya Malang.