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All Journal Jurnal Teknologi Pendidikan Jurnal Pengabdian dan Edukasi Sekolah (Jubaedah) Jurnal Abdi Masyarakat Indonesia Journal of Artificial Intelligence and Digital Business JER
Hasan, Zidny Ilma
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Acceptance and Use of LiVE Unpad in Vocational Education Student: Extended UTAUT-3 Approach Fahmi, Muhammad Ainul; Nisa, Farhatun; Sukmadewi, Rani; Hasan, Zidny Ilma
JURNAL TEKNOLOGI PENDIDIKAN Vol 12 No 2 (2023): Jurnal Teknologi Pendidikan
Publisher : Prodi Teknologi Pendidikan Sekolah Pascasarjana Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/tek.pend.v12i2.13269

Abstract

The applied Learning Management System (LMS) method utilizes a blended learning model that combines synchronous and asynchronous methods. LiVE Unpad itself is an LMS used by Padjadjaran University which was developed to apply E-learning where lecturers and students carry out the teaching and learning process separately from distance, time, or both. Owing to the important role of students as end users of the LiVE Unpad, it is important to understand the factors affecting acceptance and use of LiVE Unpad. Therefore, this study is an effort to explore the acceptance and use of LiVE Unpad among vocational school students enrolled in Universitas Padjadjaran using UTAUT-3 approach. The result in this study shows that Perceived Pedagogical Value effects all endogenous variables. All variable in UTAUT-3 influenced the behavioural intention and use behaviour except the price value and personal innovativeness factors
Penerapan Strategi Manajemen Media Sosial untuk Optimalisasi Brand Awareness, Loyalitas dan Penjualan pada UMKM di Bandung, Jawa Barat Hasan, Zidny Ilma; Nisa, Farhatun
Jurnal Abdi Masyarakat Indonesia Vol 4 No 4 (2024): JAMSI - Juli 2024
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jamsi.1302

Abstract

Tujuan utama sebagian besar perusahaan adalah memaksimalkan profitabilitas, yang merupakan indikator utama keberhasilan dan keberlanjutan bisnis, begitu juga dengan UMKM yang mempunyai peran besar dalam pertumbuhan perekonomian di Indonesia. Salah satu strategi untuk meningkatkan profitabilitas adalah melalui manajemen media sosial. Penggunaan media sosial yang efektif dapat meningkatkan kesadaran merek (brand awareness), loyalitas konsumen, dan penjualan. Manajemen media sosial yang efektif membutuhkan pemahaman mendalam tentang berbagai platform dan integrasinya dengan strategi bisnis keseluruhan. Pengabdian dilakukan kepada salah satu UMKM di Bandung, Jawa Barat dengan jasa professional cleaning. Kegiatan pengabdian melibatkan pendampingan bisnis dan digitalisasi UMKM, termasuk penggunaan media sosial, website, dan aplikasi mobile. Pengabdian ini terdiri dari Pra Kegiatan, Pelaksanaan Kegiatan, dan Evaluasi Kegiatan. Pada pra kegiatan, dilakukan preliminary survey dan melakukan wawancara tidak terstuktur kepada salah satu pengelola dan owner UMKM untuk sapat mengetahui dan menganalisis konsep bisnis UMKM dan problem bisnis yang dihadapi sekaligus ekspektasi output dari UMKM.  Metode pelaksanaan terdiri dari Pendampingan Bisnis Dimana diberikan bimbingan dan konsultasi bisnis secara langsung kepada pemilik UMKM dan Digitalisasi UMKM dengan membantu meningkatkan penerapan teknologi digital untuk operasi bisnis mereka, termasuk penggunaan media sosial, website, dan aplikasi mobile. Pada evaluasi, diberikan laporan akhir mengenai hasil implementasi rencana berupa Jumlah akun yang dijangkau, jumlah akun yang berinteraksi, peningkatan total followers, serta conversion yang dikehendaki oleh UMKM yaitu messaging, dimana diukur dari audiens yang dijangkau melalui iklan dan manajemen soaial media yang dilakukan yang memulai percakapan melalui conversion location yang ditetapkan.  Hasil pengabdian menunjukkan bahwa sebelum pendampingan, UMKM hanya memiliki satu akun media sosial dan kurang konsisten dalam pembuatan konten. Setelah pendampingan, terdapat peningkatan dalam jumlah akun yang dijangkau, interaksi, dan konversi yang diinginkan.
Kesiapan Produk Furnitur Indonesia dalam Memenuhi Regulasi Anti Deforestasi Uni Eropa dan Pengoptimalan Pasar Negara Mitra FTA (Studi Kasus PT. Masagena Maruarar Salawasna, Cirebon) Hasan, Zidny Ilma; Akbar, Adhadian; Bustaman, Arief
Jurnal Abdi Masyarakat Indonesia Vol 4 No 6 (2024): JAMSI - November 2024
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jamsi.1304

Abstract

Kegiatan ini bertujuan membantu PT. Masagena Maruarar Salawasna di Cirebon dalam menghadapi tantangan ekspor furnitur terkait regulasi EUDR atau Anti Deforestasi Uni Eropa, yang mewajibkan perusahaan memenuhi standar lingkungan yang ketat. Hal ini menjadi hambatan utama bagi ekspor karena memerlukan penyesuaian proses produksi dan sertifikasi keberlanjutan. Melalui kegiatan pengabdian kepada masyarakat pada pilot project Free Trade Agreement Support Center Bandung, dilakukan pendampingan dan konsultasi bisnis untuk meningkatkan kesiapan perusahaan menghadapi regulasi ini serta memanfaatkan peluang pasar internasional melalui FTA. Metode yang digunakan meliputi konsultasi, analisis data, dan pendampingan bisnis. Hasil kegiatan menunjukkan peningkatan kesiapan perusahaan dalam menghadapi regulasi EUDR serta kemampuan memanfaatkan FTA untuk meningkatkan daya saing di pasar global. Rekomendasi yang diberikan mencakup inovasi produk, adaptasi terhadap standar internasional, serta penguatan kerjasama dengan pengrajin lokal.
PKM PERSIAPAN EKSPOR PUPUK ORGANIK KE MOZAMBIQUE: MENGHADAPI HAMBATAN TARIF DAN KESIAPAN PRODUK (STUDI KASUS PADA PT. SOLUSI TANI MAKMUR, KOTA BANDUNG) Hasan, Zidny Ilma; Akbar, Adhadhian; Bustaman, Arief
Jubaedah : Jurnal Pengabdian dan Edukasi Sekolah (Indonesian Journal of Community Services and School Education) Vol. 4 No. 3 (2024): Jurnal Pengabdian dan Edukasi Sekolah (Jubaedah)
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jub.v4i3.279

Abstract

PT. Solusi Tani Makmur faces several challenges in preparing for the export of organic fertilizer to Mozambique, primarily in understanding export regulations, meeting documentation requirements, securing safe payment methods, and protecting intellectual property rights. These challenges hinder the company’s readiness to leverage international market opportunities and benefit from the Indonesia-Mozambique Preferential Trade Agreement. This community engagement program aims to provide structured support to enhance PT. Solusi Tani Makmur's readiness to comply with export regulations and strengthen its competitiveness in the global market. The methods used in this program include direct consultation, business mentoring, and data analysis on regulations and target markets. Through these approaches, the company received guidance on verifying the legality of export procedures, preparing necessary documents, selecting secure payment methods, and coordinating with the Indonesian Embassy in Mozambique. The results indicate a significant improvement in PT. Solusi Tani Makmur’s readiness for export. Following the mentoring, the company successfully fulfilled export requirements and developed a more structured strategy for market expansion. This support has enhanced the company’s export capability, enabling more effective market penetration in Mozambique
Faktor-Faktor yang Memengaruhi Keputusan Konsumen dalam Membeli Konten Siniar Berbayar di Aplikasi Noice Lie, Aristo; Hasan, Zidny Ilma
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1554

Abstract

Penelitian ini membahas faktor-faktor yang memengaruhi keputusan konsumen dalam membeli konten siniar atau podcast berbayar di aplikasi Noice. Tujuan penelitian ini adalah untuk menganalisis pengaruh perceived value (Nilai yang Dirasakan), trust (Kepercayaan), marketing mix (Bauran Pemasaran), customer experience (Pengalaman Pelanggan) terhadap Purchase Decision (keputusan pembelian) siniar berbayar Noice. Metode penelitian ini adalah kuantitatif menggunakan analisis regresi linear berganda dengan data dari 140 responden pengguna Noice. Hasil menunjukkan bahwa keempat variabel berpengaruh positif dan signifikan terhadap keputusan pembelian dengan R² sebesar 0,487 (48,7%). Temuan ini memberikan implikasi strategis bagi Noice dalam meningkatkan konten, membangun kepercayaan, menyusun strategi pemasaran, serta mengoptimalkan pengalaman pengguna.
Self-Efficacy, Social Support, Educational Environment, and Mental Health among University Students in Digital Era Rafiah, Kurnia Khafidhatur; Hasan, Zidny Ilma; Rejito, Cattleya
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.6177

Abstract

This study aims to analyze the influence of self-efficacy, social support, and educational environment on students' mental health within the framework of Social Cognitive Theory. The study used a cross-sectional quantitative survey design with convenience sampling technique on 107 undergraduate students at several universities in West Java. Data were collected through a 1–5 Likert scale questionnaire and analyzed using PLS-SEM. The results showed that the model had moderate explanatory power, with an R² value of 0.423 for mental health, meaning the three predictors together explained 42.3% of the variance in students' mental health. Specifically, social support had the largest positive effect on mental health (β = 0.372), followed by the educational environment (β = 0.214) and self-efficacy (β = 0.180). All three paths were statistically significant (p < 0.05), indicating that the higher the social support, perception of a supportive educational environment, and self-efficacy, the better the students' mental health. These findings confirm that interventions to improve student mental health need to prioritize strengthening social support, followed by improvements in the quality of the learning environment, and programs to increase self-efficacy. This study recommends that universities develop integrated programs that strengthen peer communities, enhance the role of lecturers as sources of support, and create an inclusive and mentally health-friendly learning environtment.
The The Effects of AI-Generated Content on Consumer Perceptions: A Structured Review and Conceptual Model Nizar, Muhammad Aqshel Revinzky; Hasan, Zidny Ilma; Rafiah, Kurnia Khafidhatur
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.6189

Abstract

Generative Artificial Intelligence (GenAI) has fundamentally transformed marketing by enabling firms to produce persuasive and scalable marketing content at unprecedented speeds. Despite its operational advantages, consumer reactions to AI-generated content (AIGC) remain deeply ambivalent. This article provides a comprehensive synthesis of peer-reviewed evidence regarding consumer responses to AIGC and develops an integrative conceptual model to explain the psychological shifts in consumer perceptions. Using a structured search and thematic synthesis, we identify three recurring psychological mechanisms that drive these responses: (1) persuasion-knowledge activation, where AI disclosures trigger inferences of manipulative intent and strategic cost-cutting; (2) competence-fit and algorithm beliefs, which encompass the dynamics of algorithm aversion versus appreciation based on the perceived capability of the AI for specific tasks; and (3) socio-emotional inferences, specifically regarding authenticity, moral disgust, and unease. These emotional reactions are found to be especially salient when AI is positioned as the primary author of affect-laden or empathic messages. Furthermore, we consolidate critical boundary conditions at the consumer level (AI literacy, privacy concerns), the message level (appeal type, modality), and the governance level (disclosure framing, human-oversight cues). The proposed framework offers a series of testable propositions and provides actionable guidance for marketing practitioners on how to strategically deploy GenAI. Ultimately, this research emphasizes the importance of maintaining human-centric oversight to protect consumer trust and preserve long-term brand equity in an increasingly automated digital landscape.
The Impact of Beauty Influencer Marketing on Brand Evangelism on TikTok Rania, Alya Shidqa; Hasan, Zidny Ilma
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.6664

Abstract

Social media has become a valuable media to market a product or service, whereby influencers play a key role as opinion leaders. Key opinion leaders play an important role for brands as they have the ability to drive their audience into becoming consumers. This study aims to explore the impact of influencer marketing strategy on brand evangelism, which includes recommending brands and defending them from criticism. Influencer marketing strategies are measured through influencer engagement rate, content relevance, influencer authenticity, audience reach, campaign frequency, and consumer sentiment. Using a quantitative approach, this study applies the Partial Least Square Structural Equation Modeling (PLS-SEM) technique with the use of SmartPLS4. Data were collected from 190 people in the range of Generation Z, who follow Tasya Farasya on TikTok, and had purchased either OMG Beauty foundation, cushion, or two-way cake products in the last six months based on her recommendation. The findings show that influencer engagement rate, content relevance, audience reach, campaign frequency, and consumer sentiment have a positive impact on brand evangelism. However, influencer authenticity has no significant impact on brand evangelism. These findings provide a better understanding of the role of influencers in driving brand evangelism and offer practical insights to develop more effective marketing strategies
Co-Authors Akbar, Adhadhian Akbar, Adhadian Bustaman, Arief Cattleya Rejito Kurnia Khafidhatur Rafiah Lie, Aristo Muhammad Ainul Fahmi, Muhammad Ainul Nisa, Farhatun Nizar, Muhammad Aqshel Revinzky Rania, Alya Shidqa Sukmadewi, Rani