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All Journal Jurnal Abdi Masyarakat Indonesia Southeast Asia Journal of Graduate of Islamic Business and Economics
Akbar, Adhadian
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Public Health

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Kesiapan Produk Furnitur Indonesia dalam Memenuhi Regulasi Anti Deforestasi Uni Eropa dan Pengoptimalan Pasar Negara Mitra FTA (Studi Kasus PT. Masagena Maruarar Salawasna, Cirebon) Hasan, Zidny Ilma; Akbar, Adhadian; Bustaman, Arief
Jurnal Abdi Masyarakat Indonesia Vol 4 No 6 (2024): JAMSI - November 2024
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jamsi.1304

Abstract

Kegiatan ini bertujuan membantu PT. Masagena Maruarar Salawasna di Cirebon dalam menghadapi tantangan ekspor furnitur terkait regulasi EUDR atau Anti Deforestasi Uni Eropa, yang mewajibkan perusahaan memenuhi standar lingkungan yang ketat. Hal ini menjadi hambatan utama bagi ekspor karena memerlukan penyesuaian proses produksi dan sertifikasi keberlanjutan. Melalui kegiatan pengabdian kepada masyarakat pada pilot project Free Trade Agreement Support Center Bandung, dilakukan pendampingan dan konsultasi bisnis untuk meningkatkan kesiapan perusahaan menghadapi regulasi ini serta memanfaatkan peluang pasar internasional melalui FTA. Metode yang digunakan meliputi konsultasi, analisis data, dan pendampingan bisnis. Hasil kegiatan menunjukkan peningkatan kesiapan perusahaan dalam menghadapi regulasi EUDR serta kemampuan memanfaatkan FTA untuk meningkatkan daya saing di pasar global. Rekomendasi yang diberikan mencakup inovasi produk, adaptasi terhadap standar internasional, serta penguatan kerjasama dengan pengrajin lokal.
A Systematic Review Of Digital Indicatiors Digital Indicators For Brand Awarenesss Measurement Ifghaniyafi Farras, Joval; Dwisanto, Raden Rifqi; Akbar, Adhadian
SOUTHEAST ASIA JOURNAL oF GRADUATE OF ISLAMIC BUSINESS AND ECONOMICS Vol. 4 No. 3 (2026): January
Publisher : Pascasarjana, Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/sajgibe.v4i3.5009

Abstract

This study evaluates digital metrics used to capture initial brand awarenesss perceptions, compares their operational implementation across social media platforms, examines their underlying theoretical foundations, and assesses the interdisciplinary methodologies employed. Following a structured systematic literature review aligned with PRISMA guidelines, we screened studies published up to 2024 using predefined inclusion criteria, resulting in a final sample of fifty empirical studies and review articles. These studies encompass quantitative, qualitative, and mixed‑methods research and focus on platforms such as Facebook, Twitter, Instagram, TikTok, and selected regional networks. The findings indicate that advanced computational approaches particularly those integrating sentiment analysis, social network metrics, and machine learning techniques improve sentiment classification accuracy, strengthen construct validity, and enhance the predictive validity of digital brand awarenesss measures. However, the literature reveals a persistent lack of standardized cross‑platform operationalization and limited theoretical coherence. Although a wide range of theoretical models informs metric development, many studies rely on implicit, fragmented, or weakly articulated foundations, constraining causal interpretation and cumulative theory building. The study contributes to both theory and practice by clarifying these limitations and offering directions for the development of more consistent, comparable, and theoretically grounded measures of digital brand awarenesss in an increasingly complex social media landscape
Co-Authors Bustaman, Arief Hasan, Zidny Ilma Ifghaniyafi Farras, Joval Raden Rifqi Dwisanto