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All Journal Indonesian Journal of Information System Comvice : Journal of community service Kumawula: Jurnal Pengabdian Kepada Masyarakat Bussman Journal : Indonesian Journal of Business and Management Journal of Innovation Research and Knowledge International Journal of Management and Business Economics Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Pengabdian Kepada Masyarakat Indonesian Journal Of Business And Entrepreneurship Research Jurnal Intelek Dan Cendikiawan Nusantara
Cattleya Rejito
Universitas Padjadjaran
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Modeling University Business Incubator For SMEs Digitalisation Huda, Nisrina Nafi'atul; Rejito, Cattleya
Indonesian Journal of Information Systems Vol 3, No 1 (2020): August 2020
Publisher : Program Studi Sistem Informasi Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/ijis.v3i1.3500

Abstract

The emergence of changes in various aspects of human life due to the global pandemic COVID-19 not only affects large or multi-national companies, but it also has several impacts on SMEs.  Over the numerous barriers and unreadiness of SMEs in facing technological developments, they are forced by circumstances to immediately adapt and digitize their business processes.  Universities, through its richness of research and resources are believed to be appropriate agent to help SMEs overcome this completely new situation.  Universities are expected to be able to generate innovations, providing such opportunities to SMEs to build their competitive advantage to keep sustain in this uncomfortable condition.  One option that can be done is to incubate the SMEs in the university business incubator. However, to date, research that related to university business incubators specializing in managing SMEs is still very limited. Current research on business incubators is dominated by studies of business incubators related to start-ups and new  technology-based firm . Therefore, this research was conducted to develop a conceptual model of university business incubator with the main objective of helping the SMEs to digitize the business they run. This research was conducted using the literature study method and obtained a university business incubator model consisting of four components or stages, namely preparation, pre-incubation, incubation, and post-incubation.
PEMBERDAYAAN MASYARAKAT DALAM UPAYA UNTUK MENINGKATKAN TARAF KEHIDUPAN MELALUI INOVASI PRODUK BEBAS BAHAN KIMIA BERBAHAYA DI DESA PAMULIHAN KABUPATEN SUMEDANG Desty Hapsari Kirana; . Hilmiana; Cattleya Rejito
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 3, No 2 (2020): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v3i2.27195

Abstract

Desa Pamulihan adalah desa yang terletak di Kecamatan Pamulihan, Kabupaten Sumedang yang berstatus desa dengan klasifikasi sebagai desa mandiri. Desa Pamulihan menghasilkan kerajinan tangan dari kayu yang memiliki kualitas sangat tinggi, seperti wayang golek dan dibidang pertanian yang mengolah talas, golden berry, manggis dan jambu biji. Potensi Desa Pamuliha yang tinggi dapat membuat masyarakat lebih sejahtera di daerah ini. Namun, masih ada kekurangan modal untuk dapat mengembangkan bisnis mereka dan terbatasnya kreativitas masyarakat dalam mengembangkan produk masih menjadi masalah utama di Desa Pamulihan ini. Selain itu, kurangnya pengetahuan untuk dapat melakukan kegiatan pemasaran dan penjualan masih belum dipahami dengan baik oleh masyarakat setempat. Tentu saja masalah ini telah menjadi fokus utama akademisi untuk melakukan kegiatan pelatihan yang dianggap mampu memaksimalkan potensi yang ada di Desa Pamulihan. Berdasarkan kondisi yang terjadi di lapangan, 3 bentuk pelatihan dilakukan untuk meningkatkan potensi yang ada di Desa Pamulihan. Pelatihan ini termasuk pelatihan pemasaran digital untuk produk kerajinan kayu dan pelatihan dalam pengembangan produk inovatif yang terbuat dari bubuk talas dan teh yang terbuat dari daun berry.Desa Pamulihan is a village located in the Pamulihan sub-district of Sumedang Regency which has a status as a self-supporting village. Desa Pamulihan produces handicrafts from wood that have very high quality, such as wayang golek, and plants such as taro, golden berries, mangosteen and guava crystals in the field of agriculture. The high potential of Desa Pamulihan can make the people in this area more prosperous. However, there is still a lack of capital to be able to develop their business and the limited creativity of the community in developing products is still a major problem in Desa Pamulihan. In addition, the lack of knowledge to be able to carry out marketing and sales activities is still not well understood by the local community. Of course, this issue has become the main focus of academics to carry out training activities that are considered capable of maximizing the potentials that exist in Desa Pamulihan. Based on the conditions occurring in the field, 3 forms of training were carried out to increase the existing potential in Desa Pamulihan. These trainings include digital marketing training for wood craft products and training in the development of innovative products made from taro powder and tea made from berry leaves.
Modeling University Business Incubator For SMEs Digitalisation Nisrina Nafi'atul Huda; Cattleya Rejito
Indonesian Journal of Information Systems Vol. 3 No. 1 (2020): August 2020
Publisher : Program Studi Sistem Informasi Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/ijis.v3i1.3500

Abstract

The emergence of changes in various aspects of human life due to the global pandemic COVID-19 not only affects large or multi-national companies, but it also has several impacts on SMEs.  Over the numerous barriers and unreadiness of SMEs in facing technological developments, they are forced by circumstances to immediately adapt and digitize their business processes.  Universities, through its richness of research and resources are believed to be appropriate agent to help SMEs overcome this completely new situation.  Universities are expected to be able to generate innovations, providing such opportunities to SMEs to build their competitive advantage to keep sustain in this uncomfortable condition.  One option that can be done is to incubate the SMEs in the university business incubator. However, to date, research that related to university business incubators specializing in managing SMEs is still very limited. Current research on business incubators is dominated by studies of business incubators related to start-ups and new  technology-based firm . Therefore, this research was conducted to develop a conceptual model of university business incubator with the main objective of helping the SMEs to digitize the business they run. This research was conducted using the literature study method and obtained a university business incubator model consisting of four components or stages, namely preparation, pre-incubation, incubation, and post-incubation.
VALUE CO-CREATION: ENGAGING EMPLOYEE THROUGH VIRTUAL EMPLOYEE ENGAGEMENT PLATFORM (VEEP) Cattleya Rejito
Bussman Journal : Indonesian Journal of Business and Management Vol. 3 No. 2 (2023): Bussman Journal | Mei - Agustus 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v3i2.155

Abstract

The purpose of this paper is to examine the virtual employee engagement platform using a value co-creation perspective. To implement the virtual platform, the author's first entrance is using the theory acceptance model to introduce the perceived implementation of technology in the organization. Employees become the customer of the co-creation context to exchange value with the organization. The purpose blueprint has been created to support the developing platform process. Author's purpose is to combine the traditional way of physical facilities with the virtual. So the organization could manage the employees that require working in remote access without coming to the office by controlling them using the virtual platform
Peningkatan Kapasitas Sumber Daya Manusia melalui Pelatihan Dasar-dasar Manajemen dan Analisis SWOT pada Sektor Pertanian Tembakau di Kabupaten Sumedang Cattleya Rejito; Adifa Putri Dewi; Virsahaya Fachrilla
Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 3 (2023): Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/pkm.v3i3.2256

Abstract

Sumber daya manusia telah menjadi salah satu aspek penting dalam sektor usaha industri, termasuk sektor pertanian tembakau yang melibatkan berbagai pemangku kepentingan. Pelatihan yang diberikan kepada pengusaha pertanian tembakau di Kabupaten Sumedang bertujuan untuk membekali mereka dengan keterampilan manajerial dasar dan kemampuan menganalisis lingkungan eksternal dan internal dengan menggunakan analisis SWOT. Melalui pelatihan ini, peserta diharapkan dapat lebih fokus pada usahanya sehingga pengelolaannya menjadi lebih efektif dan efisien. Selain itu, para wirausaha didorong untuk mengambil langkah-langkah strategis di masa depan berdasarkan prinsip analisis SWOT. Pelatihan berlangsung di Kabupaten Sumedang dan melibatkan kurang lebih 60 peserta. Hasil dari pelatihan ini, peserta mampu menerapkan prinsip-prinsip dasar pengelolaan dan membuat analisis SWOT sederhana yang relevan dengan sektor pertanian tembakau.
PELATIHAN DASAR-DASAR MANAJEMEN DAN BUSINESS MODEL CANVAS BAGI PETANI TEMBAKAU DI KABUPATEN CIANJUR Rejito Cattleya; Fachrilla Virsahaya; Dewi Adifa Putri
COMVICE: Journal Of Community Service Vol. 7 No. 2 (2023): Oktober 2023
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/comvice.v7i2.1202

Abstract

The capacity-building activities for human resources in the tobacco agriculture sector in Kabupaten Cianjur through basic management training and the Business Model Canvas (BMC) aim to enhance the management capabilities of the tobacco farming business. This activity aims to highlight the importance of adaptation and innovation in tobacco agribusiness management to improve competitiveness and sustainability. This training provides managerial knowledge and skills to tobacco farmers and related stakeholders. Through a training methodology involving discussions, simulations, and case studies, participants are trained to understand and apply management principles and to plan effective business models using BMC. The results of the training activities indicate an increase in participants' capacity and understanding of agribusiness management, as well as the development of cooperation and communication networks among participants. This activity is expected to improve the productivity and sustainability of the tobacco agriculture sector in Kabupaten Cianjur.
PENINGKATAN KAPASITAS SUMBER DAYA MANUSIA MELALUI PELATIHAN DASAR-DASAR MANAJEMEN DAN ANALISIS SWOT PADA SEKTOR PERTANIAN TEMBAKAU DI KABUPATEN SUMEDANG Rejito, Cattleya; Dewi, Adifa Putri; Fachrilla, Virsahaya
Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol. 2 No. 3 (2023): JIPAM : Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : STAI Darul Qalam Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55883/jipam.v2i3.67

Abstract

Human resources have become one of the essential aspects in the industrial business sector, including the tobacco agriculture sector that involves various stakeholders. The training provided to tobacco agriculture entrepreneurs in the Sumedang Regency aims to equip them with fundamental managerial skills and the ability to analyze both external and internal environments using SWOT analysis. Through this training, participants are expected to focus more on their businesses, leading to more effective and efficient management. Additionally, entrepreneurs are encouraged to take strategic steps in the future based on SWOT analysis principles. The training took place in Sumedang Regency and involved approximately 60 participants. As a result of this training, participants were able to apply fundamental management principles and create simple SWOT analyses relevant to the tobacco agriculture sector
Entrepreneurship Education and Academic Support: Understanding Their Impact on Entrepreneurial Motivation and Interest Muhammad Aqshel Revinzky; M Chairul Ihsan; Cattleya Rejito; Zidny Ilma Hasan; Adhadian Akbar
Indonesian Journal of Business and Entrepreneurship Research Vol. 3 No. 1 (2025): Vol. 3, No. 1, January 2025: Indonesian Journal of Business and Entrepreneurshi
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v3i1.6656

Abstract

This research aims to examine the influence of entrepreneurship education and academic support on students' interest in entrepreneurship at the Faculty of Economics and Business, Universitas Padjadjaran, with entrepreneurial motivation as a mediating variable. This research uses a quantitative approach with a survey design. The research population was all students from the Faculty of Economics and Business, Universitas Padjadjaran, and the sample used was 109 students. The research results show that entrepreneurship education and academic support have a positive effect on students' entrepreneurial interest. Entrepreneurial motivation is proven to mediate the influence of entrepreneurship education and academic support on entrepreneurial interest. This research provides implications for teaching staff and lecturers to be more optimal in directing and guiding students in developing interest in entrepreneurship. By improving the quality of entrepreneurship education and comprehensive academic support, it is hoped that it can increase students' motivation and interest in entrepreneurship. For further research, efforts will be made to deepen and expand this research both in terms of variables and development of research methods.
UNVEILING THE INFLUENCE OF VIRTUAL YOUTUBERS: HOW PARASOCIAL INTERACTION MEDIATES KOBO KANAERU’S INFLUENCE IN TOKOPEDIA’S MARKETING WAR CAMPAIGN Ihsan, Mochammad Chairul; Rejito, Cattleya; Firmansyah, Wahyu Arif
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 1 (2025): Bussman Journal | Januari - April 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i1.336

Abstract

This study explores the role of Virtual YouTuber (VTuber) Kobo Kanaeru as an influencer marketer in Tokopedia’s WAR campaign and its impact on purchase intention, with parasocial interaction as a mediating variable. Utilizing the source credibility model (expertise, trustworthiness, attractiveness), we examine how these attributes influence purchase intention and the mediating effect of parasocial interaction. Employing a quantitative approach with Structural Equation Modeling-Partial Least Squares (SEM-PLS), data from 100 respondents aged 18–27 were analyzed. Results reveal that while expertise, trustworthiness, and attractiveness do not directly affect purchase intention, they significantly do so through parasocial interaction. This study contributes to the understanding of VTuber marketing as a growing trend in digital branding and highlights the importance of building strong virtual relationships with audiences
THE ROLE OF VIRTUAL YOUTUBER KOBO KANAERU AS AN INFLUENCER IN TOKOPEDIA’S WAR CAMPAIGN Cattleya Rejito; Mochammad Chairul Ihsan; Wahyu Arif Firmansyah
Journal of Innovation Research and Knowledge Vol. 4 No. 9: Februari 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i9.9700

Abstract

This study explores the role of Kobo Kanaeru, a Virtual YouTuber (VTuber) associated with Hololive Indonesia, as an influencer in Tokopedia’s WAR campaign. Utilizing the source credibility model, the research examines the influence of three key attributes—Expertise, Trustworthiness, and Attractiveness—on consumer Purchase Intention. A quantitative approach using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was employed to analyze data collected from 100 respondents aged 18–27 years, who were exposed to the WAR Tokopedia campaign. The results demonstrate that while Expertise, Trustworthiness, and Attractiveness significantly contribute to Purchase Intention, their individual effects are relatively weak, with path coefficients of 0.040, 0.040, and 0.041, respectively. The model explains 32.4% of the variance in Purchase Intention, highlighting the need for incorporating additional variables such as emotional connection and brand reputation. This study provides insights into the strategic advantages and challenges of using virtual influencers in digital marketing and recommends future research directions to optimize their effectiveness.
Co-Authors Adhadian Akbar Adifa Putri Dewi Desty Hapsari Kirana Dewi Adifa Putri Dewi, Adifa Putri Fachrilla Virsahaya Fachrilla, Virsahaya Firmansyah, Wahyu Arif Hilmiana Hilmiana Huda, Nisrina Nafi'atul Ihsan, Mochammad Chairul Irsyad Kamal Joval Ifghaniyafi Farras Kurnia Khafidhatur Rafiah Latifa Mischa Saqina M Chairul Ihsan Mochammad Chairul Ihsan Muhammad Aqshel Revinzky Nisrina Nafi'atul Huda Virsahaya Fachrilla Wahyu Arif Firmansyah Zidny Ilma Hasan